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Leading digital
Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy?In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn:• How to engage better with your customers• How to digitally enhance operations• How to create a digital vision• How to govern your digital activitiesThe book also includes an extensive step-by-step transformation playbook for leaders to follow.Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.
Marketing management
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
Organizational Behaviour
Robbins/Judge presents current, relevant research in a clear, reader-friendly writing style. Globally accepted and written by one of the most foremost authors in the field, this is a necessary read for all managers, human resource workers, and anyone needing to understand and improve their people skills.
Principles of economics
PRINCIPLES OF ECONOMICS Sixth Edition became a best seller after its introduction and continues to be the most popular and widely used text in the economics classroom. Instructors found it the perfect complement to their teaching. A text by a superb writer and economist that stressed the most important concepts without overwhelming students with an excess of detail was a formula that was quickly imitated but has yet to be matched. The sixth edition features a strong revision of content in all thirty-six chapters. Dozens of new applications emphasize the real-world relevance of economics for today rsquo s students through interesting news articles realistic case studies and engaging problems. The premier ancillary package is the most extensive in the industry using a team of instructors preparers that have been with the project since the first edition. About the AuthorN. Gregory Mankiw N. Gregory Mankiw is Professor of Economics at Harvard University. He has taught macroeconomics microeconomics statistics and principles of economics. Professor Mankiw is a prolific writer and a regular participant in academic and policy debates. His research includes work on price adjustment consumer behavior financial markets monetary and fiscal policy and economic growth. His published articles have appeared in academic journals such as the AMERICAN ECONOMIC REVIEW JOURNAL OF POLITICAL ECONOMY and QUARTERLY JOURNAL OF ECONOMICS and in more widely accessible forums including THE NEW YORK TIMES THE WASHINGTON POST THE WALL STREET JOURNAL and FORTUNE. In addition to his teaching research and writing Professor Mankiw has been a research associate of the National Bureau of Economic Research an adviser to the Federal Reserve Bank of Boston and the Congressional Budget Office and a member of the ETS test development committee for the advanced placement exam in economics. From 2003 to 2005 he served as chairman of the President 39 s Council of E
Operations management
Operations Management: Theory and Practice is the outcome of continuous testing of alternative ideas, concepts and pedagogical designs with MBA students, working executives from diverse industries, and research scholars. The basic concept of this book is to incorporate the salient features one usually finds in international textbooks, and at the same time, enrich the book with contextually relevant examples. New chapter: Sustainability is increasingly becoming important for businesses. Several of the current students will be required to play a key role in managing businesses that are also sustainable in their operations. In order to equip the students with the necessary understanding of the related issues, a new chapter—Chapter 3 titled &ldquoSustainability in Operations"— has been introduced in this edition. Updated material: Several topics, such as the design of manufacturing processes, lean management and six sigma, have been revised to make them more comprehensive. Moreover, many of the Ideas at Work boxes, such as Café Coffee Day (CCD), and the data provided in the tables have been updated to reflect recent events. The description of the new attempts by businesses to addresses sustainability and project management pertaining to Terminal 3 of Indira Gandhi International Airport, New Delhi is an example in this category. Additions to the end-of-chapter exercises: Mini Projects and Net-wise Exercises have been updated Video Insights: This is a new feature introduced in this edition. In an era of media convergence and availability of useful information on the Internet, the students need to benefit from these and expand their understanding and scope of application of the concepts discussed in the book. To facilitate this process, over 15 videos have been identified and their URLs have been provided so that students can pursue them. These videos cover the actual working of a variety of manufacturing and service firms along with expert opinions and interviews on certain aspects of operations. Formula Review: This f
