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Operations Management Book (MBA) — Operations Management Book (MBA)

₹349 ~~₹599~~

42% off

2 years ago

Marketing Management - Kotler MBA — Marketing Management - Kotler MBA

₹250 ~~₹1050~~

76% off

Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and fra

2 years ago

gmat prep book — gmat prep book

₹1950

Considered the gold-standard in GMAT test prep, Manhattan GMAT’s ten strategy guides are the first books on the market to be aligned with the GMAC Official Guide, 2015 and 13th Editions. Fully updated and revised to deal with recent changes to the GMAT, they were designed with a content-based approach.The Reading Comprehension Guide empowers students to tackle puzzling questions about difficult reading passages on the GMAT. It teaches how to peel back layers of complicated wording to make sense of confusing content and find proof for the correct answer quickly. Unlike other guides that attempt to convey everything in a single tome, the Reading Comprehension Strategy Guide is designed to provide deep, focused coverage of one specialized area tested on the GMAT. As a result, students benefit from thorough and comprehensive subject material, clear explanations of fundamental principles, and step-by-step instructions of important techniques. In-action practice problems and detailed answer explanations challenge the student, while topical sets of Official Guide problems provide the opportunity for further growth. Used by itself or with other Manhattan GMAT Strategy Guides, the Reading Comprehension Guide will help students develop all the knowledge, skills, and strategic thinking necessary for success on the GMAT. Purchase of this book includes one year of access to Manhattan GMAT’s online computer-adaptive practice exams and Reading Comprehension Question Bank. All of Manhattan Prep’s GMAT Strategy Guides are aligned with both the 2015 Edition and 13th Edition GMAC Official Guide.

2 years ago

GMAT PREP BOOK — GMAT PREP BOOK

₹1951

Considered the gold-standard in GMAT test prep, Manhattan GMAT’s ten strategy guides are the first books on the market to be aligned with the GMAC Official Guide, 2015 and 13th Editions. Fully updated and revised to deal with recent changes to the GMAT, they were designed with a content-based approach. These books offer a competitive edge for those students looking to score in the top percentiles.The Algebra Guide covers algebra in all its various forms (and disguises) on the GMAT, helping you master both fundamental techniques and nuanced strategies for solving algebraic problems. Unlike other guides that attempt to convey everything in a single tome, the Algebra Strategy Guide is designed to provide deep, focused coverage of one specialized area tested on the GMAT. As a result, students benefit from thorough and comprehensive subject material, clear explanations of fundamental principles, and step-by-step instructions of important techniques. In-action practice problems and detailed answer explanations challenge the student, while topical sets of Official Guide problems provide the opportunity for further growth. Used by itself or with other Manhattan GMAT Strategy Guides, the Algebra Guide will help students develop all the knowledge, skills, and strategic thinking necessary for success on the GMAT. Purchase of this book includes one year of access to Manhattan GMAT’s online computer-adaptive practice exams and Algebra Question Bank. All of Manhattan Prep’s GMAT Strategy Guides are aligned with both the 2015 Edition and 13th Edition GMAC Official Guide.

2 years ago

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GMAT PREP BOOK — GMAT PREP BOOK

₹1950

The GMAT Roadmap guide provides the definitive blueprint for students to follow as they get ready for the GMAT. All the test-taking wisdom gathered over the years by Manhattan GMAT instructors has been distilled into practical advice and helpful tips. Success of the GMAT requires far more than content knowledge – it requires excellent strategy and proper execution of that strategy. The Guide helps students map out their studying, stick to their game plan, and manage test anxiety on the GMAT itself. It’s like having a Manhattan GMAT instructor at your fingertips! Purchase of this book includes one year of access to 6 full-length, computer-adaptive practice exams and the Official Guide "Archer."

2 years ago

Principles of macroeconomics — Principles of macroeconomics

₹500

2 years ago

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Financial planning for MBA students — Financial planning for MBA students

₹240 ~~₹390~~

38% off

2 years ago

Investment planning for MBA students — Investment planning for MBA students

₹360

Investments, 8th edition, by Bodie, Kane, and Marcus keeps the best blend of practical and theoretical coverage while incorporating new and important topics in the world of investments. This text continues the tradition of an appropriate rigor and clear writing style for the MBA investments student. The unifying theme that security markets are nearly efficient, meaning that most securities are usually priced appropriately given their risk and return attributes, is continued in the 8th edition.

2 years ago

Financial Accounting for MBA students — Financial Accounting for MBA students

₹360 ~~₹595~~

39% off

Now in its sixth edition, this textbook explains how to prepare, analyze, and interpret financial statements. New to this edition are chapters on: Financial Assets; Operating Liabilities; Financial Liabilities; and Earnings Analysis and Qualitative Information.

2 years ago

Financial Management for MBA students — Financial Management for MBA students

₹420 ~~₹699~~

40% off

Primary market: mba, mcom, ca, cfa, icwa and other postgraduate and professional courses. The book highlights the modern, analytical approach to corporate finance decision-making. Its aim is: to help readers develop a thorough understanding of the theories and concepts underlying financial management in a systematic way to make the subject of finance interesting to learn, simple to comprehend and relevant in practice to help readers appreciate the logic for making better financial decisions the book has excellent pedagogical tools like excel applications, illustrative problems, real-life examples, cases, and practical projects, and distinctly differentiates itself from other textbooks in terms of coverage, presentation, and equal focus on theory and practice. The text comprehensively covers mba, m com, ca, cfa, icwa and other postgraduate and professional courses.

2 years ago

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Financial Management for MBA students — Financial Management for MBA students

₹420

Fundamentals Of Financial Management,13Ed

2 years ago

Twelfth edition- principles of economics — Twelfth edition- principles of economics

₹700

Human resources , post graduation, masters in human resources

2 years ago

MBA Intro to Computers — MBA Intro to Computers

₹150

2 years ago

Operations Research for MBA — Operations Research for MBA

₹500 ~~₹525~~

5% off

2 years ago

Legal Aspects Of Business — Legal Aspects Of Business

₹495 ~~₹1000~~

51% off

2 years ago

Management Information Systems — Management Information Systems

₹500 ~~₹900~~

44% off

2 years ago

Macroeconomics — Macroeconomics

₹2000 ~~₹5000~~

60% off

The twelfth edition of Macroeconomics offers a comprehensive introduction to the subject. The title focuses extensively on economy-based models and intends to teach students how current economic issues may be related to larger economic concepts. Empirical data and illustrations are also provided in the book f or this purpose. Equal importance has been given to the merits and the demerits of economic policy, thus making this textbook balanced in its approach to economic policy. Salient Features: Col or edition that makes the reading experience more enticing than ever New Chapter on the National Debt Coverage on the Great Recession New section on dynamic stochastic general equilibrium (DSGE) models added in Chapter 24 Thoroughly updated text to reflect the newest data Reorganization of content in chapters 6, 19 and 20.

2 years ago

NMIMS books — NMIMS books

₹500

2 years ago

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Statistics For Managers — Statistics For Managers

₹450

As Business Statistics evolves and becomes an increasingly important part of one’s business education, how business statistics gets taught and what gets taught becomes all the more important. Th eighth edition of Statistics for Managers Using Microsoft Ex

2 years ago

mba entreprenrurship — mba entreprenrurship

₹200

Food Production Operations, 3e is a comprehensive text designed for students of degree and diploma courses in hotel management. The book aims to introduce students to the world of professional cookery.

2 years ago

Marketing Management by Philip Kotler Kevin Lane Keller — Marketing Management by Philip Kotler Kevin Lane Keller

₹700

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

2 years ago

PG Books for MBA students — PG Books for MBA students

₹200

2 years ago

PG Books for MBA Students — PG Books for MBA Students

₹175

2 years ago

PG Books for MBA Students — PG Books for MBA Students

₹150

2 years ago

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