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MBA Operations Management books — MBA Operations Management books

₹100

10 months ago

MBA Operations Management books — MBA Operations Management books

₹100

10 months ago

MBA Operations Management books — MBA Operations Management books

₹100 ~~₹375~~

73% off

This systematically organized text, now in its second edition, gives an in-depth analysis of the multidimensional aspects of strategic marketing. Comprising a harmonious blend of theoretical aspects and real-world applications, the book presents the framework that governs a firm's strategic decisions in the area of marketing. Divided into five parts, the text attempts to provide an explanation and critical analysis of the core concepts that have driven the growth and development of the subject for decades. At the same time, emerging concepts that would shape the scope of the subject have also been highlighted. The book is specifically written for the students who pursue academic and professional programmes in marketing, management and business studies. KEY FEATURES • Provides case studies in the context of Indian business at the end of each chapter to reinforce the understanding of the theory. • Comprises glossary of terms in addition to chapter-end summary, exercises and references. • Emphasizes self-study approach by explaining complex issues in a simple and student-friendly manner. NEW TO THE SECOND EDITION • Entirely revamped and updated to make the book an effective teaching and learning resource. • New chapters on ‘Service Marketing Strategies’, ‘Global Marketing Strategies’ and ‘Internal Marketing: A Tool for Implementation’. • Inclusion of several new sections throughout the text as per the latest development in the field. TARGET AUDIENCE • Marketing MBA • (Specialisation–Marketing)

10 months ago

MBA Operations Management books — MBA Operations Management books

₹100

10 months ago

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Personal Finance — Personal Finance

₹500 ~~₹900~~

44% off

The Indian Financial System is a complex amalgamation of various institutions, markets, regulations and laws, analysts, transactions, claims and liabilities. This book not only thoroughly engages with these important aspects of financial system as the bedrock of the book, but also helps students, academicians and professionals to survive and thrive in today's competitive business environment. The lucid language and comprehensive approach of this book makes it invaluable both as a textbook and a reference book. This edition has been substantially revised, with incorporation of the latest amendments and changes, and important discussions on topics like financial markets and institutions, instruments, agencies and regulations in an analytical and critical manner.

2 years ago

MBA Operations Management books — MBA Operations Management books

₹100

10 months ago

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Purchasing and Supply Chain Management by Cengage — Purchasing and Supply Chain Management by Cengage

₹3500

2 years ago

Operations and Supply Chain Management — Operations and Supply Chain Management

₹350 ~~₹550~~

36% off

Operations and Supply Chain Management, as the title indicates, provides increased emphasis on supply chain management in the 13th Edition. The 13th Edition continues its market leading up-to-date coverage of service operations as well. The text includes solved examples and problems, enough cases for MBA courses to use without supplementing, and the industry leading technology support suite.

2 years ago

Cengage 15th edition, An introduction to management science — Cengage 15th edition, An introduction to management science

₹500 ~~₹700~~

29% off

2 years ago

Pearson , Management information system for MBA — Pearson , Management information system for MBA

₹700 ~~₹900~~

22% off

2 years ago

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Pearson Organisational behaviour for MBA — Pearson Organisational behaviour for MBA

₹900 ~~₹1100~~

18% off

2 years ago

ACCT managerial accounting 2nd edition for MBA — ACCT managerial accounting 2nd edition for MBA

₹700 ~~₹999~~

30% off

2 years ago

Managerial economics 3rd edition for MBA — Managerial economics 3rd edition for MBA

₹450 ~~₹695~~

35% off

2 years ago

Cost Management - A Strategic Emphasis - MBA - McGrawHill — Cost Management - A Strategic Emphasis - MBA - McGrawHill

₹190

1 year ago

Managerial Accounting - MBA - Finance - McGrawHill — Managerial Accounting - MBA - Finance - McGrawHill

₹164

1 year ago

Marketing Reserach - MBA Management - Wiley — Marketing Reserach - MBA Management - Wiley

₹165 ~~₹700~~

76% off

The book deals with the powerful concept of Business Process Reengineering (BPR) employed to bring about dramatic improvement in key business processes. It compares other important management concepts with BPR like Kaizen, TQM, Quality Function Deployment (QFD), ISO Standards and Enterprise Resource Planning (ERP). The book also deals with the management of change at length for a clear understanding of several aspects of change needed for the successful implementation of BPR in an organization.1. Business Process Reengineering and Kaizen 2. Definition and Illustrations of Business Process Reengineering 3. Business Process Reengineering and Other Management Concepts 4. Implementation of Business Process Reengineering5. Reengineering Structure 6. Common Pitfalls in Business Process Reengineering 7. Change Management in Business Process Reengineering

1 year ago

Statistics for Managers - Microsoft Excel - MBA - Pearson — Statistics for Managers - Microsoft Excel - MBA - Pearson

₹164 ~~₹899~~

82% off

As Business Statistics evolves and becomes an increasingly important part of one’s business education, how business statistics gets taught and what gets taught becomes all the more important. Th eighth edition of Statistics for Managers Using Microsoft Ex

1 year ago

Introduction to Operations Research - MBA - Lieberman - McGrawHill — Introduction to Operations Research - MBA - Lieberman - McGrawHill

₹215 ~~₹800~~

73% off

1 year ago

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Principles of Corporate Finance - MBA - Corpfin - McGrawHill — Principles of Corporate Finance - MBA - Corpfin - McGrawHill

₹215 ~~₹795~~

73% off

1 year ago

Organizational Behaviour - Pearson - MBA - OB Book — Organizational Behaviour - Pearson - MBA - OB Book

₹215 ~~₹1050~~

80% off

Long considered the standard for all organizational behavior textbooks, the Eighteenth Edition continues its tradition of making current, relevant research available to students in the language that they understand. While maintaining its hallmark features

1 year ago

Mastering Metrics - Econometrics - MBA - Causation Analytics Book — Mastering Metrics - Econometrics - MBA - Causation Analytics Book

₹165 ~~₹604~~

73% off

An accessible and fun guide to the essential tools of econometric research Applied econometrics, known to aficionados as 'metrics, is the original data science. 'Metrics encompasses the statistical methods economists use to untangle cause and effect in human affairs. Through accessible discussion and with a dose of kung fu–themed humor, Mastering 'Metrics presents the essential tools of econometric research and demonstrates why econometrics is exciting and useful. The five most valuable econometric methods, or what the authors call the Furious Five--random assignment, regression, instrumental variables, regression discontinuity designs, and differences in differences--are illustrated through well-crafted real-world examples (vetted for awesomeness by Kung Fu Panda's Jade Palace). Does health insurance make you healthier? Randomized experiments provide answers. Are expensive private colleges and selective public high schools better than more pedestrian institutions? Regression analysis and a regression discontinuity design reveal the surprising truth. When private banks teeter, and depositors take their money and run, should central banks step in to save them? Differences-in-differences analysis of a Depression-era banking crisis offers a response. Could arresting O. J. Simpson have saved his ex-wife's life? Instrumental variables methods instruct law enforcement authorities in how best to respond to domestic abuse. Wielding econometric tools with skill and confidence, Mastering 'Metrics uses data and statistics to illuminate the path from cause to effect. Shows why econometrics is important Explains econometric research through humorous and accessible discussion Outlines empirical methods central to modern econometric practice Works through interesting and relevant real-world examples

1 year ago

Project Management for Engineering & Business Management - MBA — Project Management for Engineering & Business Management - MBA

₹225 ~~₹899~~

75% off

1 year ago

Operations and Supply Chain Management - MBA - Pearson — Operations and Supply Chain Management - MBA - Pearson

₹165 ~~₹420~~

61% off

1 year ago

Book for MBA — Book for MBA

₹400 ~~₹615~~

35% off

2 years ago

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