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Marketing management by philip kotler — Marketing management by philip kotler

₹680 ~~₹950~~

28% off

2 years ago

Macro economics for mba bcom or any commerce field — Macro economics for mba bcom or any commerce field

₹700 ~~₹920~~

24% off

The twelfth edition of Macroeconomics offers a comprehensive introduction to the subject. The title focuses extensively on economy-based models and intends to teach students how current economic issues may be related to larger economic concepts. Empirical data and illustrations are also provided in the book f or this purpose. Equal importance has been given to the merits and the demerits of economic policy, thus making this textbook balanced in its approach to economic policy. Salient Features: Col or edition that makes the reading experience more enticing than ever New Chapter on the National Debt Coverage on the Great Recession New section on dynamic stochastic general equilibrium (DSGE) models added in Chapter 24 Thoroughly updated text to reflect the newest data Reorganization of content in chapters 6, 19 and 20.

2 years ago

Business analytics — Business analytics

₹500

2 years ago

Financial management — Financial management

₹800

2 years ago

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Pearson Environmental Management — Pearson Environmental Management

₹399

Bamboos form the backbone of the rural economy of many Asian countries. Although considered very hardly plants, bamboos do, from time to time, suffer from diseases. Bamboos are now increasingly being grown in plantations, and this necessitates increased vigilance against disease attacks, and preparedness for effective and rapid control if the attack occurs. This landmark publication makes vital information on bamboo diseases widely available, and is expected to stimulate further research and the development of appropriate control measures.

2 years ago

MBA - Organisation Culture — MBA - Organisation Culture

₹900

Negotiable

2 years ago

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MBA - Organizational Theory, Structure and Design — MBA - Organizational Theory, Structure and Design

₹900

Negotiable

2 years ago

MIS Management Information Systems for MBA -80% OFF — MIS Management Information Systems for MBA -80% OFF

₹200 ~~₹725~~

72% off

Mis With Coursemate by Hossein Bidgoli | Nilanjan Chattopadhyay, Cengage India, 9788131524473

2 years ago

Entrepreneurship - New Venture Creation — Entrepreneurship - New Venture Creation

₹259 ~~₹519~~

50% off

Entrepreneurship is aimed at helping students transform their entrepreneurial dreams into reality. The book is organized in a way that will help readers explore the nature of entrepreneurship, provides models for new venture creation and describes ways to help entrepreneurs succeed. Part One, consisting of four chapters, establishes a foundation for the course. Part Two, comprising three chapters, describes product development, legal protection of innovations and the human side of enterprise in services. Part Three, which again has three chapters, concentrates on market research and development. Part Four, comprising four chapters, emphasizes the roles of entrepreneurs in their organizations

2 years ago

IIM MBA BOOKS — IIM MBA BOOKS

₹350 ~~₹1000~~

65% off

With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning-- presented in the first chapter, this model serves as a structural framework for the concepts-- the building blocks-- examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. For those studying consumer behavior and/or marketing.

2 years ago

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Strategic management and business policy — Strategic management and business policy

₹150

2 years ago

CAT Preparation Guide with Mock papers — CAT Preparation Guide with Mock papers

₹700 ~~₹1020~~

31% off

A Textbook of B.Sc. Mathematics

2 years ago

Microeconomics policy and theory — Microeconomics policy and theory

₹499

2 years ago

Strategic Marketing Management for MBA — Strategic Marketing Management for MBA

₹600

2 years ago

CRM Book for MBA — CRM Book for MBA

₹400

2 years ago

Business communication mmpc-007 — Business communication mmpc-007

₹100

2 years ago

13 edition business communication — 13 edition business communication

₹400

Business Communication Today, 14e, presents the full range of on-the-job skills that today’s communicators need, from writing conventional printed reports to using the latest digital, social, mobile, and visual media. Each chapter adapts the fundamentals

2 years ago

Organizational Behavior — Organizational Behavior

₹300

2 years ago

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Marketing Research- An Applied Orientation (MBA Book) — Marketing Research- An Applied Orientation (MBA Book)

₹200

2 years ago

Business Communication MBA - Sem 2 — Business Communication MBA - Sem 2

₹330

2 years ago

Essentials of Investments — Essentials of Investments

₹250

2 years ago

Marketing Research 11th edition — Marketing Research 11th edition

₹400

"Working as a marketing researcher remains an intellectually stimulating, creative and rewarding career. Marketing research is a huge and growing industry at the forefront of innovation in many sectors of the economy. However, few industries can have been presented with as many challenges and opportunities as those faced by marketing research due to the growing amounts of data generated by modern technology. Founded upon the enormously successful US edition, and building upon the previous five European editions, the sixth edition of this book seeks to maintain its position as the leading marketing research text, focused on the key challenges facing marketing research in a European context. As with previous editions, this aims to be comprehensive, authoritative and applied. As a result, the book covers all the topics in previous editions while including updates that reflect the changes and challenges that have impacted the marketing research sector since the fifth edition was published. This includes the ever shifting impact of new technologies, the growth of 'insight' and the shifting role of research ethics, for example, through considering the impact of GDPR. This edition has been significantly updated, with new content, updated cases studies and a major focus on the issues and methods generated by new technologies"--

2 years ago

Statistics for Managers — Statistics for Managers

₹600

As Business Statistics evolves and becomes an increasingly important part of one’s business education, how business statistics gets taught and what gets taught becomes all the more important. Th eighth edition of Statistics for Managers Using Microsoft Ex

2 years ago

Marketing Management — Marketing Management

₹650

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

2 years ago

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