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Sales and distribution management
"The Primary aim of the book is to provide students of management with a firm foundation for understanding all the main components of sales and distribution management. The book has a practical orientation, as it is written by authors who have worked as practicing managers mostly in sales and distribution and between them have over 60 yrs of industry experience. The book, therefore, is a useful resource to practicing professionals in industry, training and consultancy. New to this edition ? Coverage of all the topics that a sales/distribution manager needs to know in order to carry out his/her job effectively. ? Focus on the decision-making process and implementation of decisions in sales and distribution management. ? A new chapter on Sales Promotion has been added to reflect the increasing interest in sales promotion shown by industry professionals and academic fraternity. ? Important topics have been introduced and expanded like e-Selling, Marketing Intelligence, Retailing, Managing Key Accounts, Marketing Logistics and SCM, Channel Systems and their Management, and so on."
Books for MBA as well as PGDM students
Business Policy 1 15 2. Strategy And Strategic Management 16 42 3. Competitive Advantage And Strategies 43 70 4. Business Environment 71 101 5. Strategic Planning 102 120 6. The Strategy Hierarchy Or Level Of Strategy 121 235 7. Stakeholder, Corporate Governance And Csr, Leader 236 270 8. Strategic Change, Decision Making And Formulation 271 315 9. Strategic Control And Evaluation 316 343 10. Strategy Implementation 344 406
Marketing Research - An Applied Orientation
7th Edition - 11th Impression completely fresh and unused condition. No marks, no highlights, and no writing inside or outside. Books look as good as new perfect for immediate use! Great value for anyone looking for high-quality books at a lower price.
Lean Thinking
In the revised and updated edition of Lean Thinking: Banish Waste and Create Wealth in Your Corporation, authors James P. Womack and Daniel T. Jones provide a thoughtful expansion upon their value-based business system based on the Toyota model. Along the way they update their action plan in light of new research and the increasing globalization of manufacturing, and they revisit some of their key case studies (most of which still derive, however, from the automotive, aerospace, and other manufacturing industries). The core of the lean model remains the same in the new edition. All businesses must define the "value" that they produce as the product that best suits customer needs. The leaders must then identify and clarify the "value stream," the nexus of actions to bring the product through problems solving, information management, and physical transformation tasks. Next, "lean enterprise" lines up suppliers with this value stream. "Flow" traces the product across departments. "Pull" then activates the flow as the business re-orients towards the pull of the customer's needs. Finally, with the company reengineered towards its core value in a flow process, the business re-orients towards "perfection," rooting out all the remaining muda (Japanese for "waste") in the system. Despite the authors' claims to "actionable principles for creating lasting value in any business during any business conditions," the lean model is not demonstrated with broad applications in the service or retail industries. But those manager's whose needs resonate with those described in the Lean Thinking case studies will find a host of practical guidelines for streamlining their processes and achieving manufacturing efficiencies. --Patrick O'Kelley
Effective Business Communication 2018 Edition
For courses in Earth Systems Science offered in departments of Geology, Earth Science, Geography and Environmental Science. The first textbook of its kind that addresses the issues of global change from a true Earth systems perspective, The Earth System offers a solid emphasis on lessons from Earth's history that may guide decision-making in the future. It is more rigorous and quantitative than traditional Earth science books, while remaining appropriate for non-science majors. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Global Marketing Pearson Ninth Edition
Global Marketing Management, Eighth Edition, presents the latest developments in global marketing within the context of the whole organization, making internal and external connections where appropriate for a deeper understanding of global business from a managerial point of view.