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Consumer Behaviour — Consumer Behaviour

₹850 ~~₹1070~~

21% off

With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning-- presented in the first chapter, this model serves as a structural framework for the concepts-- the building blocks-- examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. For those studying consumer behavior and/or marketing.

1 month ago

Business Communication — Business Communication

₹450 ~~₹635~~

29% off

The Art and Science of Business Communication, 4e

1 month ago

Product strategy and Management — Product strategy and Management

₹850 ~~₹1080~~

21% off

1 month ago

Internet Marketing — Internet Marketing

₹900 ~~₹1125~~

20% off

1 month ago

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Sales and Distribution Management — Sales and Distribution Management

₹650 ~~₹850~~

24% off

1 month ago

Principles of Marketing — Principles of Marketing

₹800 ~~₹1049~~

24% off

Business Research Methods provides students with the knowledge, understanding and necessary skills to complete a business research. The reader is taken step-by-step through a range of contemporary research methods, while numerous worked examples an

1 month ago

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Supply chain Management — Supply chain Management

₹700

1 month ago

Operations Management — Operations Management

₹650 ~~₹845~~

23% off

Operations Management: Theory and Practice is the outcome of continuous testing of alternative ideas, concepts and pedagogical designs with MBA students, working executives from diverse industries, and research scholars. The basic concept of this book is to incorporate the salient features one usually finds in international textbooks, and at the same time, enrich the book with contextually relevant examples. New chapter: Sustainability is increasingly becoming important for businesses. Several of the current students will be required to play a key role in managing businesses that are also sust.

1 month ago

Operations Research — Operations Research

₹550 ~~₹749~~

27% off

Operations Research: Theory and Applications is a comprehensive textbook for courses in quantitative methods, operations research, management science, analytical methods for decision-making, and other related subjects. The all new fifth edition of the book further enhances the easy-to-understand approach adopted in earlier editions. This approach provides the readers an understanding of the problem-solving methods based on a careful discussion of model formulation, solution procedures, and analysis of results.

1 month ago

Total Quality Management — Total Quality Management

₹700

Total Quality Management refers to an integrated approach by management to focus all the functions and levels of an organization on quality and continuous improvement. Over the years total quality management has become very important for improving a firm's processing capabilities in order to sustain competitive advantages. The revised edition of Total Quality Management: For Anna University focuses on encouraging a continuous flow of incremental improvements from the bottom of the organization's hierarchy. Several technical topics are revised for the present context and their relevance to the Indian industry is emphasized.

1 month ago

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Materials Management ( A supply chain perspective) — Materials Management ( A supply chain perspective)

₹700 ~~₹995~~

30% off

1 month ago

The wall street MBA — The wall street MBA

₹2200

1 month ago

Advancing into Analytics — Advancing into Analytics

₹499

1 month ago

Human Resource Management for MBA — Human Resource Management for MBA

₹589

Ha Ha Hu Hu tells the delightful tale of an extraordinary horse-headed creature that mysteriously appears in London one fine morning, causing considerable excitement and consternation among the city's denizens. Dressed in silks and jewels, it has the head of a horse but the body of a human and speaks in an unknown tongue. What is it? And more importantly, why is it here? In the hilarious satire Vishnu Sharma Learns English, a Telugu lecturer is visited in a dream by the medieval poet Tikanna and the ancient scholar Vishnu Sharma with an unusual request: they want him to teach them English! Velcheru Narayana Rao's elegant translation is accompanied by an erudite introduction and afterword which illuminate the fascinating life and works of Viswanadha Satyanarayana.

1 month ago

Financial Management — Financial Management

₹110

I M Pandey's Financial Management is out now in its 10th Edition. This much talked about book of I M Pandey demonstrates that the subject of finance is simple, interesting and relevant in practice. A must-have book for all Management students! Application-oriented, it focuses on the analytical approach to financial decisions, making it a one-point reference for all its readers and most importantly, the book helps students to relate theories and concepts to practice.

1 month ago

Statistics for Business and Economics 14e (with JMP illustrations) — Statistics for Business and Economics 14e (with JMP illustrations)

₹620 ~~₹1050~~

41% off

Excellent Quality! Bible for statistics.Used by all top MBA colleges like IIMs, XLRI, SPJIMR, MDI, etc.

1 month ago

Business Economics — Business Economics

₹200

1 month ago

Management Theory and Practice — Management Theory and Practice

₹200

1 month ago

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Informatics System for Managers — Informatics System for Managers

₹200

1 month ago

Organisational Behaviour — Organisational Behaviour

₹180

1 month ago

Financial Accounting & Analysis — Financial Accounting & Analysis

₹180

1 month ago

MBA (opration) All Semester book — MBA (opration) All Semester book

₹6500 ~~₹7000~~

7% off

All 4 semester book 2024. All books are unused with new condition.

1 month ago

Operations Management — Operations Management

₹800

1 month ago

Macroeconomics — Macroeconomics

₹400

1 month ago

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