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Employee training and development

Employee training and development

₹500

Best selling title for this course. Companies that use innovative training and development practices are likely to report better financial performance than their competitors that do not. Training and development also help a company develop the human capital needed to meet competitive challenges. Many companies now recognize that learning through training, development, and knowledge management helps employees strengthen or increase their skills directly impacting their job performance, satisfaction, and career advancement. Training has moved from an emphasis of a onetime event to the creation of conditions for learning that can occur through collaboration, online learning, traditional classroom training, or a combination of these methods.The 8th edition covers and addresses the changes in training and development from an employer and employee perspective - adding value to the employer and employee.Based on the authors extensive experience in teaching training and development courses to both graduate and undergraduate students, Employee Training and Development, Eighth Edition, retains the lively writing style, inspiring examples, and emphasis on new technology and strategic training from previous editions. AUTHOR NOTE: Ray Noe has taught for more than 25 years at Big Ten universities, including Michigan State University and University of Minnesota. Professor Noe conducts research and teaches all levels of students - from undergraduates to executives - in human resource management, training and development, performance management, and talent management. He has published articles and has served on the editorial boards of many top journals. He has received numerous awards for his teaching and research excellence, and is also a fellow of the Society of Industrial and Organizational Psychology.

4 days ago
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Strategic brand management

Strategic brand management

₹320

The fourth edition of Strategic Brand Management offers a comprehensive view of the changing technological, cultural, global and economic environment that brands face. The book is well-grounded in practice and can be easily related to past and current marketing activities, events and case studies. Science of Branding boxes have been included to provide in-depth treatment of cutting-edge ideas and concepts. Each chapter contains a Brand Focus appendix that delves into detail on specific and related branding topics, such as brand audits, legal issues, brand crises and private labels. Numerous in-text examples, highlighting brands such as Dettol, Colgate and Jet Airways, have been introduced to illuminate the discussion of virtually every topic and a series of Branding Brief boxes provide more in-depth examinations of ed topics or brands. The text includes engaging visuals that highlight many of the important and interesting concepts and examples from the chapters. Print ads from various Indian companies, such as TCS, ITC, Taj Hotels and Marico, have been incorporated to illustrate case studies and examples. Some of the specific new topics reviewed in depth in this edition include:* Marketing in a recession*Brand communities*Luxury branding*Brand characters*Brand personas*Brand makeovers*Shopper marketing*Person branding*Social currency*Brand potential*Brand extension scorecard*Culture and branding*Brand flashbacks*Future brand priorities

1 week ago
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