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Marketing Management - 11th Edition by Philip Kotler — Marketing Management - 11th Edition by Philip Kotler

₹100

4 weeks ago

The Lean Startup — The Lean Startup

₹500

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on "validated learning," rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

1 month ago

Probability and Statistics; 3rd Edition — Probability and Statistics; 3rd Edition

₹1000 ~~₹1644~~

39% off

1 month ago

Graduation — Graduation

₹900 ~~₹1060~~

15% off

Features - Operations Management: Sustainability and Supply Chain Management provides a broad introduction to operations in the contemporary business environment. It explains operations management (OM) concepts in a realistic and practical manner by using case studies related to a wide range of products, services, and sectors from around the globe. An extensive collection of practice problems is included in the book to encourage application-oriented, active learning. These problems are supported by various solved problems and worked examples that can help students to complete and understand assignments even when they are not in class.

1 month ago

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Graduation — Graduation

₹850 ~~₹995~~

15% off

Title: Financial Accounting Textbook (11e) - Wild & Singh (McGraw Hill)Description:Selling a gently used copy of the widely used management textbook: Financial Accounting: Information for Decisions (11th Edition).Book Details:Authors: John J. Wild & Prakash SinghPublisher: McGraw Hill Education (India Edition)Edition: 11th (11e)Condition: Pages are crisp, spine is intact, no missing pages. No light pencil markingsPricing:MRP: 995Selling Price: [Insert Price] (Price is lightly negotiable)This book is excellent for B.Com, BBA, and MBA students focusing on financial fundamentals and business data analysis. Available for local pickup or can arrange delivery at the buyer's expense.

1 month ago

College mba book — College mba book

₹300

1 month ago

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Retailing Management — Retailing Management

₹200

Retailing has become a high-tech, global industry. "Retailing Management "covers the latest developments in information technology for retailers. It also covers current trends and practices in international retailing. An interactive website offers additional resources for the reader.

1 month ago

Organization Theory — Organization Theory

₹300

1 month ago

MBA IGNOU 1st semester books — MBA IGNOU 1st semester books

₹500

1 month ago

Organizational Behaviour — Organizational Behaviour

₹300 ~~₹1130~~

73% off

Long considered the standard for all organizational behavior textbooks, the Eighteenth Edition continues its tradition of making current, relevant research available to students in the language that they understand. While maintaining its hallmark features

1 month ago

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Human Resource sources Management — Human Resource sources Management

₹300 ~~₹1049~~

71% off

1 month ago

Operations Management — Operations Management

₹200 ~~₹845~~

76% off

Operations Management: Theory and Practice is the outcome of continuous testing of alternative ideas, concepts and pedagogical designs with MBA students, working executives from diverse industries, and research scholars. The basic concept of this book is to incorporate the salient features one usually finds in international textbooks, and at the same time, enrich the book with contextually relevant examples. New chapter: Sustainability is increasingly becoming important for businesses. Several of the current students will be required to play a key role in managing businesses that are also sust.

1 month ago

Statistics for Business and Economics — Statistics for Business and Economics

₹250

1 month ago

Master of Business Administration (Financial Management) books — Master of Business Administration (Financial Management) books

₹250 ~~₹375~~

33% off

1 month ago

Marketing Management (16th Edition) — Marketing Management (16th Edition)

₹300 ~~₹1130~~

73% off

Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and fra

1 month ago

Derivatives and risk management — Derivatives and risk management

₹350

1 month ago

Mergers, Acquisitions & Corporate restructuring — Mergers, Acquisitions & Corporate restructuring

₹300

1 month ago

Introduction to Managerial decsiion making — Introduction to Managerial decsiion making

₹200

1 month ago

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Investment Banking — Investment Banking

₹250

From modest beginnings in Fiji, a dot in the Pacific Ocean, to the dining tables of queens and prime ministers, Bhaichand Patel's journey shows him to be the quintessential self-made man. Journalist, author, lawyer, diplomat, film critic, with a gift for mixing a potent cocktail--he has dived into every avocation with aplomb, and emerged with some great insights and plenty of stories. In I Am a Stranger Here Myself, he puts these together in a narrative that takes the reader on a roller-coaster ride all over the world--from Fiji, Bombay, London to New York, Cairo, Manila--coming to rest in the leafy environs of New Delhi's Sujan Singh Park.Traipsing through the book's pages are distinguished lawyers, judges, diplomats, journalists, politicians, authors, actors and directors--some down on their luck, others on the rise.An early practitioner of the work hard, party harder philosophy, Patel shows that life can be as difficult as we want to make it, or as much fun. As Henry Miller put it, 'Do anything, but let it produce joy'.

1 month ago

MBA - Corporate Finance — MBA - Corporate Finance

₹500

1 month ago

Statistics for Management 8th Edition — Statistics for Management 8th Edition

₹250

1 month ago

MBA BOOKS - SUPPLY CHAIN MANAGEMENT — MBA BOOKS - SUPPLY CHAIN MANAGEMENT

₹300

1 month ago

DESIGNING & MANAGING THE SUPPLY CHAIN — DESIGNING & MANAGING THE SUPPLY CHAIN

₹300

1 month ago

Multinational Business Finance — Multinational Business Finance

₹500

1 month ago

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