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Marketing management by phillip kotler 16e — Marketing management by phillip kotler 16e

₹550

2 weeks ago

Cost and management accounting — Cost and management accounting

₹250

2 weeks ago

Marketing of financial services — Marketing of financial services

₹250

2 weeks ago

Corporate finance — Corporate finance

₹250

2 weeks ago

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Commercial banking system and role of RBI — Commercial banking system and role of RBI

₹250

2 weeks ago

Retail banking — Retail banking

₹250

2 weeks ago

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Management theory and practice — Management theory and practice

₹250

2 weeks ago

Marketing management — Marketing management

₹250

2 weeks ago

Organisational behaviour — Organisational behaviour

₹250

2 weeks ago

Business economics — Business economics

₹300

2 weeks ago

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Microsoft Power BI Dashboards Step by Step First Edition — Microsoft Power BI Dashboards Step by Step First Edition

₹500 ~~₹3800~~

87% off

Your hands-on guide to building effective Power BI dashboardsExpand your expertise–and teach yourself how to create world-class Power BI business analysis dashboards that bring data to life for better decision-making. If you’re an experienced business intelligence professional or manager, you’ll get all the guidance, examples, and code you need to succeed–even if you’ve never used Power BI before.

2 weeks ago

Marketing Research — Marketing Research

₹300 ~~₹1000~~

70% off

2 weeks ago

MBA CONSUMER BEHAVIOUR PEARSON TENTH EDITION — MBA CONSUMER BEHAVIOUR PEARSON TENTH EDITION

₹220

2 weeks ago

legal aspects of business by akhileshwar pathak — legal aspects of business by akhileshwar pathak

₹300

2 weeks ago

PGDM SCDL BOOKS — PGDM SCDL BOOKS

₹1500 ~~₹5000~~

70% off

All semester books available (unused)Sem1 -sem4

3 weeks ago

Operation research — Operation research

₹300

Operations Research: Theory and Applications is a comprehensive textbook for courses in quantitative methods, operations research, management science, analytical methods for decision-making, and other related subjects. The all new fifth edition of the book further enhances the easy-to-understand approach adopted in earlier editions. This approach provides the readers an understanding of the problem-solving methods based on a careful discussion of model formulation, solution procedures, and analysis of results.

3 weeks ago

Business research methods — Business research methods

₹400

Stories of Scale-ups that are Transforming India Foreword by Harsh Mariwala Behind-the-scenes stories from some of India’s thriving scale-ups In 7 Sutras of Innovation, Nikhil Inamdar tracks the journeys of eight organizations that have scaled up to become top players in their own fields. The book distills seven universal and powerful sutras that are common to their success stories as they made the critical transition from being start-ups to scale-ups. The organizations covered inside are Marico Innovation Foundation’s ‘Innovation for India’ award winners for heralding breakthrough innovations across business and social sectors. These organizations are highly diverse in terms of sectors, products, business models and operations. However, what’s common among them is that they have achieved outstanding results with speed, scale and sustainability. The organizations featured are: Tonbo Imaging • Goonj • Rivigo • ISRO • Forus Health • Agastya International Foundation • The Better India • St. Judes About the Author NIKHIL INAMDAR is a senior journalist and bestselling author living in Mumbai. He was previously a news anchor with NDTV. His writings have appeared in a range of illustrious global and local publications. Reviews “A valuable addition to the global innovation knowledge base.” DR. R.A. MASHELKAR, FRS, Padma Vibhushan “In the future, innovation will more and more be about scaling clever solutions to issues—about solving human problems with impact. And that is what this book is about.” R. GOPALAKRISHNAN, Author & Corporate Advisor, Member of the Governing Council of Marico Innovation Foundation “I would recommend this read to anyone but especially the next generation of innovators the country is nurturing.” RAJIV BAJAJ, MD, Bajaj Auto Ltd.

3 weeks ago

Legal aspects of business — Legal aspects of business

₹500

This book adopts a fresh approach to acquaint the readers with the nuances of various business laws. The methodology is curated for those venturing into the world of law for the first time; this book strikes a sublime balance between comprehensive content and ease of understanding. It is designed to cater to the needs of MBA, PGP, M.Com. students. and other allied courses. It focuses on helping the reader grasp the basic tenets, terminologies, and legal jargon. This book covers the syllabus of legal aspects of business, business law, and company law prescribed by various Indian universities and institutions. The Present Publication is the 3rd Edition, authored by Dr. Mohammed Kamalun Nabi, with the following noteworthy features: • [Latest Amendments] The 3rd Edition has been thoroughly updated to incorporate the latest amendments to various business laws, including the Companies Act, 2013. It also includes significant updates to the following Acts: o Competition Act, 2002 o Right to Information Act, 2005 o Information Technology Act, 2000 o Securities and Exchange Board of India Act, 1992 o Environmental Protection Act, 1986 • [Additional Highlights] o Insolvency and Bankruptcy Code, 2016 o MCA-21 and E-filing o Environmental Protection Act, 1986 • [Updates to Existing Chapters] o Law of Consumer Protection as per the new amendment o Provisions of the Companies (Amendment) Acts of 2019 and 2020 o Latest amendments in the Negotiable Instrument chapter o Updates to the Intellectual Property Rights chapter o Practical guidance on the online registration of new companies with the Spice+ form and the online incorporation process of LLPs • [Simple & Systematic Explanation] The subject matter is presented in a simple, systematic method along with a comprehensive explanation of the various laws with snippets • [Decoding the Law in Easy Language] It presents the complicated provisions of the laws in simple & lucid language without using legal jargon • [Covering 10+ Business Laws] This book covers the syllabus of legal asp

3 weeks ago

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Account for Management — Account for Management

₹300

The book provides comprehensive coverage of the course-content requirements of the students appearing for the paper Management Accounting at the MBA and M.Com Examinations of different Indian universities and professional Institutions. The book has been divided into five convenient sections. Each section covers a different aspect of Management Accounting with the subject divided into chapters covering different topics in a systematic and concise manner. A complete section comprising case problems with solutions makes the study of the subject more informative and interesting.

3 weeks ago

Marketing management MBA — Marketing management MBA

₹600

Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and fra

3 weeks ago

MBA marketing research book — MBA marketing research book

₹500

3 weeks ago

Finance book — Finance book

₹1000

3 weeks ago

Global business — Global business

₹600

3 weeks ago

Business Research Methods — Business Research Methods

₹600

3 weeks ago

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