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Sams Teach Yourself SAM — Sams Teach Yourself SAM

₹250

Sap In 24 Hours, Sams Teach Yourself by Missbach , George Anderson, Pearson India, 2016, Paperback, 9789332581876

2 months ago

Kotler for MBA — Kotler for MBA

₹600

Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and fra

2 months ago

The International Handbook of Public Financial Management — The International Handbook of Public Financial Management

₹10000 ~~₹18250~~

45% off

2 months ago

The International Handbook Of Public Financial Management — The International Handbook Of Public Financial Management

₹10000 ~~₹18250~~

45% off

2 months ago

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Advertising, Planning and Implementation — Advertising, Planning and Implementation

₹200

2 months ago

Derivatives and Risk Management — Derivatives and Risk Management

₹400

2 months ago

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Sales and distribution management — Sales and distribution management

₹500

"The Primary aim of the book is to provide students of management with a firm foundation for understanding all the main components of sales and distribution management. The book has a practical orientation, as it is written by authors who have worked as practicing managers mostly in sales and distribution and between them have over 60 yrs of industry experience. The book, therefore, is a useful resource to practicing professionals in industry, training and consultancy. New to this edition ? Coverage of all the topics that a sales/distribution manager needs to know in order to carry out his/her job effectively. ? Focus on the decision-making process and implementation of decisions in sales and distribution management. ? A new chapter on Sales Promotion has been added to reflect the increasing interest in sales promotion shown by industry professionals and academic fraternity. ? Important topics have been introduced and expanded like e-Selling, Marketing Intelligence, Retailing, Managing Key Accounts, Marketing Logistics and SCM, Channel Systems and their Management, and so on."

1 month ago

MBA - Marketing — MBA - Marketing

₹2500

NMIMS MBA books for sale at lucrative price

2 months ago

Financial Accounting and Analysis — Financial Accounting and Analysis

₹350

2 months ago

Strategic Management — Strategic Management

₹660

2 months ago

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International Financial Management — International Financial Management

₹800

2 months ago

Books for MBA students — Books for MBA students

₹750

2 months ago

Financial Derivatives and Risk Management — Financial Derivatives and Risk Management

₹555

2 months ago

Books for MBA students — Books for MBA students

₹665

• For non-finance executives to employ financial tools and techniques in their day-to-day work

2 months ago

Investment Banking — Investment Banking

₹660

2 months ago

Books for MBA as well as PGDM students — Books for MBA as well as PGDM students

₹695

Business Policy 1 15 2. Strategy And Strategic Management 16 42 3. Competitive Advantage And Strategies 43 70 4. Business Environment 71 101 5. Strategic Planning 102 120 6. The Strategy Hierarchy Or Level Of Strategy 121 235 7. Stakeholder, Corporate Governance And Csr, Leader 236 270 8. Strategic Change, Decision Making And Formulation 271 315 9. Strategic Control And Evaluation 316 343 10. Strategy Implementation 344 406

2 months ago

Retail management 3rd edition — Retail management 3rd edition

₹500

2 months ago

Industrial marketing (text and cases) 4th edition — Industrial marketing (text and cases) 4th edition

₹300 ~~₹575~~

48% off

2 months ago

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Financial Management, 12th Edition — Financial Management, 12th Edition

₹730 ~~₹940~~

22% off

12th Edition - 8th Impression excellent, almost-new condition. Only the owner's name is written on the first page; otherwise, the books are completely unmarked, with no highlights, notes, or damage.

2 months ago

Horngren's Cost Accounting: A Managerial Emphasis — Horngren's Cost Accounting: A Managerial Emphasis

₹800 ~~₹1000~~

20% off

16th Edition - 13th Impression excellent, almost-new condition. Only the owner's name is written on the first page; otherwise, the books are completely unmarked, with no highlights, notes, or damage.

2 months ago

Marketing Research - An Applied Orientation — Marketing Research - An Applied Orientation

₹750 ~~₹965~~

22% off

7th Edition - 11th Impression completely fresh and unused condition. No marks, no highlights, and no writing inside or outside. Books look as good as new perfect for immediate use! Great value for anyone looking for high-quality books at a lower price.

2 months ago

Book - Team Building & Leadership For MBA — Book - Team Building & Leadership For MBA

₹250

2 months ago

Finance Book for MBA — Finance Book for MBA

₹450 ~~₹685~~

34% off

2 months ago

Lean Thinking — Lean Thinking

₹500

In the revised and updated edition of Lean Thinking: Banish Waste and Create Wealth in Your Corporation, authors James P. Womack and Daniel T. Jones provide a thoughtful expansion upon their value-based business system based on the Toyota model. Along the way they update their action plan in light of new research and the increasing globalization of manufacturing, and they revisit some of their key case studies (most of which still derive, however, from the automotive, aerospace, and other manufacturing industries). The core of the lean model remains the same in the new edition. All businesses must define the "value" that they produce as the product that best suits customer needs. The leaders must then identify and clarify the "value stream," the nexus of actions to bring the product through problems solving, information management, and physical transformation tasks. Next, "lean enterprise" lines up suppliers with this value stream. "Flow" traces the product across departments. "Pull" then activates the flow as the business re-orients towards the pull of the customer's needs. Finally, with the company reengineered towards its core value in a flow process, the business re-orients towards "perfection," rooting out all the remaining muda (Japanese for "waste") in the system. Despite the authors' claims to "actionable principles for creating lasting value in any business during any business conditions," the lean model is not demonstrated with broad applications in the service or retail industries. But those manager's whose needs resonate with those described in the Lean Thinking case studies will find a host of practical guidelines for streamlining their processes and achieving manufacturing efficiencies. --Patrick O'Kelley

2 months ago

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