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Pearson's marketing management book untouched condition — Pearson's marketing management book untouched condition

₹590 ~~₹1180~~

50% off

4 months ago

Organisational behaviour — Organisational behaviour

₹590 ~~₹1180~~

50% off

Long considered the standard for all organizational behavior textbooks, the Eighteenth Edition continues its tradition of making current, relevant research available to students in the language that they understand. While maintaining its hallmark features

4 months ago

Management theory and practice — Management theory and practice

₹250

4 months ago

Organisational behaviour — Organisational behaviour

₹250

4 months ago

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International business — International business

₹280

4 months ago

Marketing management — Marketing management

₹250

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

4 months ago

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Financial accounting and analysis — Financial accounting and analysis

₹250

4 months ago

Business communication — Business communication

₹250

4 months ago

Strategic management — Strategic management

₹250

4 months ago

Decision science — Decision science

₹250

This book aims to sketch the diversities of South Asian social history, focusing on Orissa. It highlights the problems of colonialism and its impact upon the lives of the colonised, even as it details the manner in which the internal order of exploitation worked. Based on archival and rare, hitherto untapped sources, including oral evidence, it brings to life diverse aspects of Orissa's social history, including the environment; health and medicine; conversion (in Hinduism); popular movements; social history of some princely states; and the intricate connections between the marginal social groups and Indian nationalism. It also focuses on decolonisation, and explores the face of patriarchy and gender-related violence in post-colonial Orissa. This volume will be of interest to students of history, social anthropology, political sociology and cultural studies, as well as those associated with non-governmental organisations and planners of public policy.

4 months ago

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Organisational behaviour — Organisational behaviour

₹450

4 months ago

Operation management — Operation management

₹250

Please Read Brand New, International Softcover Edition, Printed in black and white pages, minor self wear on the cover or pages, Sale restriction may be printed on the book, but Book name, contents, and author are exactly same as Hardcover Edition. Fast delivery through DHL/FedEx express.

4 months ago

Information system for Manager — Information system for Manager

₹250

4 months ago

Essential of HRM — Essential of HRM

₹250

4 months ago

Business law — Business law

₹250

4 months ago

Consumer behavior — Consumer behavior

₹219

Brand New

4 months ago

Human resource management — Human resource management

₹199

Human Resource Management remains the best-selling text in the field, thanks to its authoritative and accurate information on HR-related responsibilities and personnel management. The new twelfth edition of the book has been written for all students of management, and not just those who will someday bear the title of human resource manager. Thus, this edition specifically focuses on the practical applications that all managers need to carry out their HR-related responsibilities. The addition of Indian case studies and examples to the original concepts of the book make this edition an invaluable, contextually relevant text for students in the subcontinent.

4 months ago

Legal aspects of business — Legal aspects of business

₹199

4 months ago

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Advertising and promotion — Advertising and promotion

₹199

About the Book: Advertising and Promotion: An Integrated Marketing Communications Perspective: 9th Edition "As the first definitive text to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications (IMC) strategy, this new special Indian edition of Advertising and Promotion continues to provide the most comprehensive and current knowledge for teaching the subject from an IMC Perspective. Built around an integrated marketing communications planning model, it recognizes the importance of coordinating all elements of the promotional mix to develop and implement an effective communications program. Features? Updated chapter on the Internet and Interactive Media discussing new Internet-based tools and strategies used by modern-day marketers. Technology Perspectives, new to this edition, focus on how changes and advances in technology impact the practice of IMC. New and updated IMC, Global, Indian, and Ethical Perspectives stimulate interest of the readers and acquaint them with the real world scenarios. New chapter Opening Vignettes provide interesting insights into the current trends and developments that are taking place in the advertising world. 17 Career Profiles of successful international and Indian marketers working in the communications industry. In-text data and factual information pertaining to Indian markets and industry." Content "Part One Introduction to Integrated Marketing Communications Chapter One: An Introduction to Integrated Marketing Communications Chapter Two: The Role of IMC in the Marketing Process Part Two Integrated Marketing Program Situation Analysis Chapter Three: Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communication Organizations Chapter Four: Perspectives on Consumer Behavior Part Three: Analyzing the Communication Process Chapter Five: The Communication Process Chapter Six: Source, Message, and C

4 months ago

Supply chain management — Supply chain management

₹149

For MBA, engineering master, or senior-level undergraduate courses in supply chain management. A strategic framework for understanding supply chain management Supply Chain Management introduces high-level strategy and concepts while giving readers the practical tools necessary to solve supply chain problems. Using a strategic framework, readers are guided through all of the key drivers of supply chain performance, including facilities, inventory, transportation, information, sourcing, and pricing. The 7th Edition weaves in compelling case study examples to illustrate how good supply chain management offers a competitive advantage and how poor supply chain management can damage an organization's performance. With this text, readers gain a deeper understanding of supply chains and a firm grasp on the practical managerial levers that can improve supply chain performance.

4 months ago

Product design and development — Product design and development

₹349

4 months ago

Macroeconomics — Macroeconomics

₹249

4 months ago

Financial accounting — Financial accounting

₹299

This widely adopted, highly acclaimed text, now in its Fifth Edition, has proved to be an invaluable asset to the student community. It explains how to prepare, analyze, and interpret the information from financial statements.New and Distinctive Features of the Text• Banks: An entirely new chapter (Chapter 13) explains the financial statements of banks. It covers the effect of legal and regulatory requirements on the financial performance of banks.• Spotlight on Earnings Quality Analysis and Earnings Management: Intricate issues in understanding earnings quality and earnings management are explained with real-world examples.• Chapter Vignette: A tone-setting vignette at the start of every chapter enables the student to relate to the key issues covered in the chapter.• Emphasis on Thinking: Accounting involves making significant decisions at every level of management. This text provides many opportunities to students to think about the considerations that go into making accounting judgements.• New Cases: There are new cases on Tata Consultancy Services, Biocon, UBS, Reebok India, Nobles Crus, Essar Oil, HDFC, Kingfisher Airlines, Reliance Communications, and ICICI Bank.• Student-friendly Approach: Ideas are explained in a simple style using everyday language. No prior knowledge of business is assumed. Common doubts in understanding accounting are addressed.• New Material and Updates: New material has been added in many chapters. These include revenue recognition, pro forma financial measures, whistle-blowing, fraudster profile, cloud computing, statement of changes in equity, and management communications. The content has been updated to include the effect of the Companies Act 2013 and changes in Indian accounting standards and International Financial Reporting Standards.This book is recommended in Assam Institute of Management, Assam, North Eastern Hill University, Meghalaya, Biju Patnaik University of Technology (BPUT), Odisha for MBA.To access learning resources visit www.phindia.com/narayanaswamy5eContents:Pre

4 months ago

Multivariate data analysis — Multivariate data analysis

₹349

For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. Hair, et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques. In this seventh revision, the organization of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques. Preparing For a MV Analysis; Dependence Techniques; Interdependence Techniques; Moving Beyond the Basic Techniques MARKET: Statistics and statistical research can provide managers with invaluable data. This textbook teaches them the different kinds of analysis that can be done and how to apply the techniques in the workplace.

4 months ago

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