Buy used Master of Business Administration (MBA) books online in India
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IIM MBA Sales and Distribution
"The Primary aim of the book is to provide students of management with a firm foundation for understanding all the main components of sales and distribution management. The book has a practical orientation, as it is written by authors who have worked as practicing managers mostly in sales and distribution and between them have over 60 yrs of industry experience. The book, therefore, is a useful resource to practicing professionals in industry, training and consultancy. New to this edition ? Coverage of all the topics that a sales/distribution manager needs to know in order to carry out his/her job effectively. ? Focus on the decision-making process and implementation of decisions in sales and distribution management. ? A new chapter on Sales Promotion has been added to reflect the increasing interest in sales promotion shown by industry professionals and academic fraternity. ? Important topics have been introduced and expanded like e-Selling, Marketing Intelligence, Retailing, Managing Key Accounts, Marketing Logistics and SCM, Channel Systems and their Management, and so on."
Fundamentals of Financial Management 7th Edition, Prasanna Chandra
Financial Management book by Prasanna Chandra is seventh Edition which has wide range of financial decisions analysis. It is useful for BCom, BBA, BBS, MCom,MBA and other professional courses. Book is in well condition opened only before exam.
International Financial Management
Please Read Brand New, International Softcover Edition, Printed in black and white pages, minor self wear on the cover or pages, Sale restriction may be printed on the book, but Book name, contents, and author are exactly same as Hardcover Edition. Fast delivery through DHL/FedEx express.
Consumer Behaviour Text book
With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning-- presented in the first chapter, this model serves as a structural framework for the concepts-- the building blocks-- examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. For those studying consumer behavior and/or marketing.
MBA Textbook for sale
Business Ethics and Corporate Governance offers readers a comprehensive coverage of the theories of business ethics and corporate governance. This book emphasizes the importance of ethical principles in overcoming ethical dilemmas in the highly dynamic business world of today. It also provides a details explanation of the corporate governance mechanism. Its constituents and its implementation in India and abroad. Numerous real-life examples and case studies presented in this book help in the comprehension of concepts and discussions around these cases provide a better understanding of real-life business practices. A comprehensive, realistic, innovative, and practical approach to the subject makes this book the most student-friendly text in the market.
Sales Management Book for sale
The 7th edition is a comprehensive update that not only dives deep into the essential duties of a sales manager but also provides contemporary strategies for sales and distribution. Its modern perspective and real-world case studies make it an invaluable resource for academicians, students and sales professionals."
MBA Text Book for sale
Investment Analysis and Portfolio Management is a book that seeks to capture the essence of modern developments in investments. It describes the characteristics of various investment alternatives available to investors along with the techniques used in their valuation and analysis. Primarily aimed for MBA students taking course in investments and security analysis, it will also be useful to industry practitioners.
