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Marketing Management 16e

Marketing Management 16e

₹500

Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and fra

1 year ago
Financial Management Ravi M Kishore 7th Edition

Financial Management Ravi M Kishore 7th Edition

₹200 ₹585
66% off

A Comprehensive and Authentic Text Book on Financial Management for MBA/M.Com/CA/ICWA/CS Courses *The entire subject matter is presented in two parts. The first part of the book consists of chapters on 'Principles of Financial Management' and the second part contains subject relating to 'Advanced Financial Management'. *The book is a comprehensive work on the subject, which meets the requirements of all levels of professional and academic courses. *Lucid and comprehensive presentation of the complex and advanced subject matter, will help the students in easy understanding. *The concepts are explained with number of illustrations and diagrams for clear understanding of the subject matter. *The latest statistical data and guidelines of RBI and SEBI are incorporated wherever relevant. *The book takes into account recent developments on the subject. *Fully solved conceptual practice problems are given at the end of respective chapters. *The Key Words and their meaning in brief are given at the end of each chapter. *The Multiple Choice Questions are given at the end of each chapter for practice on the subject and its answers are given at the end of the book. *The theoretical questions covering all aspects of the subject are given at the end of each chapter. *Abbreviations relating to Financial Management are given at the end of the book. *Number of live Case Studies are duly incorporated. *The book is supported with a 'Financial Management : Problems and Solutions' for more practical examination problems and solutions. The CD contains a crisp, summarised and examination friendly presentation on core aspects of Financial Management.

1 year ago
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