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Whats Your Digital Business Model? (Peter Weill, Stephanie Woerner)

Whats Your Digital Business Model? (Peter Weill, Stephanie Woerner)

₹664 ₹1499
56% off

Phone-9836800954 Digital transformation is not about technology--it's about change.In the rapidly changing digital economy, you can't succeed by merely tweaking management practices that led to past success. And yet, while many leaders and managers recognize the threat from digital--and the potential opportunity--they lack a common language and compelling framework to help them assess it and guide them in responding. They don't know how to think about their digital business model.In this concise, practical book, MIT digital research leaders Peter Weill and Stephanie Woerner provide a powerful yet straightforward framework that has been field-tested globally with dozens of senior management teams. Based on years of study at the MIT Center for Information Systems Research (CISR), the authors find that digitization is moving companies' business models on two dimensions: from value chains to digital ecosystems, and from a fuzzy understanding of the needs of end customers to a sharper one. Looking at these dimensions in combination results in four distinct business models, each with different capabilities. The book then sets out six driving questions, in separate chapters, that help managers and executives clarify where they are currently in an increasingly digital business landscape and highlight what's needed to move toward a higher-value digital business model.Filled with straightforward self-assessments, motivating examples, and sharp financial analyses of where profits are made, this smart book will help you tackle the threats, leverage the opportunities, and create winning digital strategies.

1 year ago
Strategic Brand Management (Keller, Swaminathan) Pearson 5th Edition

Strategic Brand Management (Keller, Swaminathan) Pearson 5th Edition

₹514 ₹1025
50% off

Phone-9836800954 Strategic Brand Management-Building, Measuring, & Managing Brand Equity,5e,deals with the importance of brands, their meaning to consumers, & how they can be managed properly. This book aims to provide a comprehensive & up-to-date treatment of the subjects of brands, brand equity, & strategic brand management-the design & implementation of marketing programs & activities to build, measure, & manage brand equity, with emphasis on customer-based brand equity.All new & updated, this edition provides a fresh look at branding paradigms & practices from digital perspective while retaining the relevance of traditional brand management. A new chapter Branding in the Digital Era talks of the provides a comprehensive overview of the major digital channels, & discusses their pros & cons. The concepts & techniques to improve the long-term profitability of their brand strategies are discussed in light of the current thinking & developments from both academics & industry participants, making the content relevant for both students of business management as well as practicing managers.The book entails examples of global brands-Amazon, Google, Apple, Mountain Dew & Harley Davidson-and also focuses on leading Indian brands & their strategies. Examples of brand stories like Amul, Dabur, HCL Laptops, Fastrack, Mahindra Scorpio, Old Monk, & Royal Enfield reveal the brand dynamics of these established names in the consumer world. In addition, cases of brand building strategies that added to the growth story of new brands-Yoga Bar, Bira, D Decor,Lenskart, & Paytm-provides new perspectives to ever-evolving brand strategies.The book entails examples of global brands-Amazon, Google, Apple, Mountain Dew & Harley Davidson-and also focuses on leading Indian brands & their strategies. Examples of brand stories like Amul, Dabur, HCL Laptops, Fastrack, Mahindra Scorpio, Old Monk, & Royal Enfield reveal the brand dynamics of these established names in the consumer world. In addition, cases of brand building strategies that added to the growth story of new brands-Yoga Bar, Bira, D Decor,Lenskart, & Paytm-provides new perspectives to ever-evolving brand strategies.

1 year ago
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Financial Management

Financial Management

₹500

Taxmann's Financial Reporting is prepared exclusively for the Final Level of Chartered Accountancy Examination requirement. It covers the entire revised syllabus as per ICAI. This book serves as a guide for students & professionals, and the objectives of this book are as follows: • It helps the reader acquire the ability to integrate & solve problems in practical scenarios on Indian Accounting Standards (Ind AS). It also assists the reader in deciding the appropriate accounting treatment and formulation of suitable accounting policies • While preparing and presenting the financial statements, this book helps in the ability to recognize and apply disclosure requirements specified in Ind AS • Acquiring/developing the skill to prepare financial statements of group entities based on Ind AS • Develop an understanding of the various forms of reporting (other than financial statements) and accounting for special transactions, and apply such knowledge in problem-solving The Present Publication is the 5th Edition amended by the Companies (Ind AS) Amendment Rules for CA-Final | New Syllabus, authored by CA Parveen Sharma & CA Kapileshwar Bhalla, with the following noteworthy features: • As per the revised syllabus announced by ICAI • Coverage of this book includes: ? Financial Instruments (Ind AS 32, 109 & 107) ? Revenue (Ind AS 115) ? Leases (Ind AS 116) ? Business Combination (Ind AS 103) ? Consolidation (Ind AS 110,111,28 & 27) ? Solved Papers with Guideline Answers: § CA (Final) – May 2019 Exam | New Syllabus | Guidelines Answers § CA (Final) – November 2019 Exam | New Syllabus | Guidelines Answers § CA (Final) – November 2020 Exam | New Syllabus | Guidelines Answers § CA (Final) – January 2021 Exam | New Syllabus | Guidelines Answers § CA (Final) – July 2021 Exam | New Syllabus | Guidelines Answers • [Examples, Diagrams, Charts, Clarifications & Explainations] are given to address the complicated standards • [Special emphasis on Ind AS strictly from an examination point of view] including differences between AS and In

1 year ago
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