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Human resource management — Human resource management

₹200

1 year ago

Business ethics — Business ethics

₹200

1 year ago

Marketing management — Marketing management

₹100

1 year ago

Strategic management — Strategic management

₹200

The science behind the traits and quirks that drive creative geniuses to make spectacular breakthroughs What really distinguishes the people who literally change the world -- those creative geniuses who give us one breakthrough after another? What differentiates Marie Curie or Elon Musk from the merely creative, the many one-hit wonders among us? Melissa Schilling, one of the world's leading experts on innovation, invites us into the lives of eight people -- Albert Einstein, Benjamin Franklin, Elon Musk, Dean Kamen, Nikola Tesla, Marie Curie, Thomas Edison, and Steve Jobs -- to identify the traits and experiences that drove them to make spectacular breakthroughs, over and over again. While all innovators possess incredible intellect, intellect alone, she shows, does not create a breakthrough innovator. It was their personal, social, and emotional quirkiness that enabled true genius to break through--not just once but again and again. Nearly all of the innovators, for example, exhibited high levels of social detachment that enabled them to break with norms, an almost maniacal faith in their ability to overcome obstacles, and a passionate idealism that pushed them to work with intensity even in the face of criticism or failure. While these individual traits would be unlikely to work in isolation -- being unconventional without having high levels of confidence, effort, and goal directedness might, for example, result in rebellious behavior that does not lead to meaningful outcomes -- together they can fuel both the ability and drive to pursue what others deem impossible. Schilling shares the science behind the convergence of traits that increases the likelihood of success. And, as Schilling also reveals, there is much to learn about nurturing breakthrough innovation in our own lives -- in, for example, the way we run organizations, manage people, and even how we raise our children.

1 year ago

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Custom tariff and law — Custom tariff and law

₹1600 ~~₹3600~~

56% off

1 year ago

Organization behaviour paramjit s lamba — Organization behaviour paramjit s lamba

₹180

1 year ago

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Marketing Analytics (Palmatier, Peterson, Germann) — Marketing Analytics (Palmatier, Peterson, Germann)

₹404 ~~₹899~~

55% off

Phone-9836800954 Robert W. Palmatier's dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to organizing analytics tools, marketing models and methodologies.When should you use a specific technique in data analytics? How does each new analytics technique improve performance? Which techniques are worth time and investment to implement?As organizations prioritize digital growth to better connect with customers, it is vital that you are able to respond confidently to these questions, enabling you to utilize marketing analytics to better understand your business and increase revenue.Marketing Analytics will help you to: Learn how to contextualize models and statistical analysis within the foundational principles of marketing through the use of a problem-centric framework. Understand technical analyses by engaging with a pertinent range of vivid examples, and a running case study to contextualize practical, jargon-free descriptions. Embark on an applied learning pathway with a comprehensive companion website including datasets and walk-through videos on challenging tasks: bloomsbury.pub/marketing-analytics. Take a software-agnostic approach to learning, enhanced by the provision of examples in free, open-source R and Tableau software.Authored by world-leading experts in marketing strategy, Marketing Analytics is the ideal textbook for advanced undergraduate, postgraduate and MBA students of marketing, and practitioners seeking to direct effective strategy from an analysis-based evidential approach.

1 year ago

Data Visualization (Camm, Cochran, Fry, Ohlmann) Cengage — Data Visualization (Camm, Cochran, Fry, Ohlmann) Cengage

₹514 ~~₹1050~~

51% off

Phone-9836800954 DATA VISUALIZATION: Exploring and Explaining with Data is designed to introduce best practices in data visualization to undergraduate and graduate students. This is one of the first books on data visualization designed for college courses. The book contains material on effective design, choice of chart type, effective use of color, how to both explore data visually, and how to explain concepts and results visually in a compelling way with data. The book explains both the "why" of data visualization and the "how." That is, the book provides lucid explanations of the guiding principles of data visualization through the use of interesting examples.

1 year ago

Corporate Communication (Jaishri Jethwaney) — Corporate Communication (Jaishri Jethwaney)

₹454 ~~₹995~~

54% off

Phone-9836800954 Corporate Communication: Concepts and Practicea comprehensive and engaging textbookhelps in understanding the underlying concepts and real-life strategies of communication in modern-day corporate set-ups. One of the youngest management disciplines, corporate communication is used by companies to position themselves to the outside world in a highly competitive business environment and to build a sense of being, on the one hand, and creating a feeling of pride in being associated with the company for various stakeholders, especially the employees and investors.Some of the functions of corporate communication include identifying and segmenting stakeholders, articulating brand positioning, selecting appropriate channels of internal and external communication, and managing crises, conflicts, and reputations, among others. This revised edition offers a fresh perspective into all basic and critical aspects of corporate communication and incorporates the latest changes in governmental policies and industry trends to aid students adapt to the contemporary business environment and become industry-ready.This book will be of great interest to students and researchers working in the areas of corporate communication, organizational communication, journalism, mass communication, communication studies, public relations, and human resource management.

1 year ago

Legal Aspects of Business (Ravinder Kumar) Cengage 6th Edition — Legal Aspects of Business (Ravinder Kumar) Cengage 6th Edition

₹404 ~~₹850~~

52% off

Phone-9836800954 Legal Aspects of Business is a comprehensive text on the subject, tailored to meet the venerable needs of MBA, M.Com., PGDBM, BBA, B.Com., and similar programmes in Commerce and Business Management offered by various universities and B-schools across the country. The sole objective to bring out this volume is to acquaint prospective managers with the key business legislations that govern business activities so that they are able to take decisions that do not fail the test of law of the land. The main legislations covered in this volume, as amended up-to-date, include: The Indian Contract Act, 1872; The Negotiable Instruments Act, 1881; The Sale of Goods Act, 1930; The Partnership Act, 1932; The SEBI Act, 1992; The Information Technology Act, 2000; The Competition Act, 2002; The Right to Information Act, 2005; The Limited Liability Partnership Act, 2008; The Companies Act, 2013; The Insolvency and Bankruptcy Code, 2016; The Goods and Services (Amendment) Act, 2018; The Consumer Protection Act, 2019; and Environmental and Intellectual Property Laws.The book elaborates on the core concepts of business laws in a logical, concise, and yet illustrative manner, and has been written from an Indian perspective. Landmark judgments have been added to supplement and illustrate the technical aspects of the subject matter. The basic principles of business law have been presented in an interesting and lively manner. Pedagogical features such as learning objectives, sidebars defining key terms, end-of-chapter summary, objective-type-questions, caselets, review questions, and a comprehensive set of case studies make teaching and learning of business and corporate laws engaging.

1 year ago

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Organisational Behaviour — Organisational Behaviour

₹600

1 year ago

Statistics for Business and Economics — Statistics for Business and Economics

₹960

1 year ago

MICROECONOMICS for MBA — MICROECONOMICS for MBA

₹660

Over the years, the word 'yoga' has become synonymous with Hatha Yoga, a type of yoga that focusses on a set of physical postures to keep our bodies fit and healthy. However, there are many other types of yoga, with each having the same primary objective-the union of mind, body and spirit. Mantra Yoga also connects our lower selves with our higher selves through the sound vibrations emanating from mantras or japas. Despite the growing popularity of chanting mantras, the discipline and the rationale underlying this unique and distinct form of yoga have not been expounded in a manner that explains its enormous benefits. Fortunately, the Western world's insistence on scientific reasoning has led to numerous modern-day experiments that prove the physiological benefits of the ancient tradition of chanting mantras. This book will help the reader feel the power of connecting with the universe through vibrational frequencies and achieve their fullest potential. The book uses the ancient wisdom of Mantra Yoga to address issues related to modern living. The book will guide the reader towards the possibilities of a higher existence. An essential guide for the practice of Mantra Yoga to attain peace, happiness and awakening.

1 year ago

Finance statement — Finance statement

₹400

1 year ago

Organization behavior — Organization behavior

₹500

Long considered the standard for all organizational behavior textbooks, the Eighteenth Edition continues its tradition of making current, relevant research available to students in the language that they understand. While maintaining its hallmark features

1 year ago

Finance Accounting — Finance Accounting

₹400

1 year ago

Diversity in Organizations (Bell, Leopold) Cengage 4th Edition Unused — Diversity in Organizations (Bell, Leopold) Cengage 4th Edition Unused

₹514 ~~₹999~~

49% off

Phone-9836800954

1 year ago

Advertising and Promotion (Belch, Purani) McGrawhill 12e — Advertising and Promotion (Belch, Purani) McGrawhill 12e

₹564 ~~₹1130~~

50% off

Phone-9836800954 This book introduces students to this fast-changing field of marketing communications. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations promotional programs than just advertising. The twelfth edition of this text addresses the many changes taking place in the world of advertising and promotion by an integrated marketing communications (IMC) perspective. This new edition also places heavy emphasis on digital and social media by integrating discussion of these topics throughout the text

1 year ago

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Corporate Governance (Sandeep Goel) Wiley — Corporate Governance (Sandeep Goel) Wiley

₹454 ~~₹899~~

49% off

Phone-9836800954. Sealed book. Unused. It explores corporate management in diverse sectors, its interface with media and public policy, and delves into the realms of Corporate Social Responsibility and Business Ethics. With a strong focus on international corporate governance and a running case of James in every chapter, this book offers real -world corporate case studies and knowledge-testing sections.

1 year ago

Essentials of Pricing Analysis (Erik Haugom) — Essentials of Pricing Analysis (Erik Haugom)

₹624 ~~₹1395~~

55% off

Phone-9836800954 Essentials of Pricing Analysis (Erik Haugom)

1 year ago

Corporate Strategy (Phanish Puranam, Bart Banneste) — Corporate Strategy (Phanish Puranam, Bart Banneste)

₹564 ~~₹1235~~

54% off

Phone-9836800954 Many companies are not single businesses but a collection of businesses with one or more levels of corporate management. Written for managers, advisors and students aspiring to these roles, this book is a guide to decision-making in the domain of corporate strategy. It arms readers with research-based tools needed to make good corporate strategy decisions and to assess the soundness of the corporate strategy decisions of others. Readers will learn how to do the analysis for answering questions such as 'Should we pursue an alliance or an acquisition to grow?', 'How much should we integrate this acquisition?' and 'Should we divest this business?'. The book draws on the authors' wealth of research and teaching experience at INSEAD, London Business School and University College London. A range of learning aids, including easy-to-comprehend examples, decision templates and FAQs, are provided in the book and on a rich companion website.

1 year ago

Ethics and the Conduct of Business (Boatright, Smith) Pearson 8e — Ethics and the Conduct of Business (Boatright, Smith) Pearson 8e

₹404 ~~₹850~~

52% off

Phone-9836800954 Ethics and the Conduct of Business 8/e, is essential for a full understanding of the positions and arguments offered on the main issues in business ethics. Fortunately, the amount of theory needed is relatively small, and much of the discussion of these issues can be understood apart from the theoretical foundation. The study of ethical issues in business is not confined to a single academic discipline. The aim of the book is to help students to understand various ethical problems implicated in the conduct of business. The book focuses on the fact that adopting a moral point of view and using moral reasoning in business decision making is in the best interest of the individual, organization and the society.

1 year ago

Strategic Management and Competitive Advantage (Barney, Hesterly) 5e — Strategic Management and Competitive Advantage (Barney, Hesterly) 5e

₹404 ~~₹915~~

56% off

Phone-9836800954 Strategic Management and Competitive Advantage: Concepts and Cases 5 Edition (English, Paperback, William S. Hesterly, Jay B. Barney)

1 year ago

Digital Marketing (Seema Gupta) McGrawhill 3rd Edition (Unused Code) — Digital Marketing (Seema Gupta) McGrawhill 3rd Edition (Unused Code)

₹404 ~~₹999~~

60% off

Phone-9836800954 Built to focus on what matters most in todays high-tech, globalized world, the third edition of Digital Marketing combines curricula needs with practitioners insights from across the entire spectrum of the subject area. The book takes a thoroughly application-based approach and is useful for both beginners trying to understand the nuances of the subject as well as practitioners needing managerial insights. The text is replete with latest data and figures to capture latest developments in the subject area and a plethora of enhanced pedagogical features.Salient Features:1. Comprehensive sections on search engine advertising, campaign budget optimization, Passage Indexing on Google, Quora marketing, meme marketing, etc.2. Detailed discussions of most trending topics such as Instagram Reels, YouTube and LinkedIn algorithms, video and voice SEO, using hashtags, machine learning in Google Analytics, etc.3. Addition of relevant case studies across all the chapters4. Enhanced pedagogy with new Practical Exercises, Project Cases, Reference Notes, etc.5. Provides extensive online content for students and instructors

1 year ago

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