Buy used Master of Business Administration (MBA) books online in India

Filters

Book Condition

Book Type

Clear All Apply

Buy Second Hand Books, Used Books Online In India

MBA PRODUCTION AND OPERATIONS MANAGEMENT For 3rd Semester -JNTU HYDERA — MBA PRODUCTION AND OPERATIONS MANAGEMENT For 3rd Semester -JNTU HYDERA

₹130 ~~₹209~~

38% off

1 year ago

MBA SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT For 3rd Sem JNTU-HYD — MBA SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT For 3rd Sem JNTU-HYD

₹135

1 year ago

MBA BUSINESS ANALYTICS for 3rd Semester (JNTU- HYDERABAD) — MBA BUSINESS ANALYTICS for 3rd Semester (JNTU- HYDERABAD)

₹130

1 year ago

Cloud Computing — Cloud Computing

₹350

1 year ago

Advertisement

Business management — Business management

₹350

1 year ago

PGDM 2024 book — PGDM 2024 book

₹500

1 year ago

Want to see your books here? Have Used Books?

Make some extra cash by selling your old books for actual money in your UPI/Bank account. Go on, it's quick and easy.

Start Selling

MBA 2nd Semester Books — MBA 2nd Semester Books

₹800

1 year ago

MBA - STRATEGIC MANAGEMENT — MBA - STRATEGIC MANAGEMENT

₹560 ~~₹1000~~

44% off

1 year ago

MBA book NMIMS — MBA book NMIMS

₹300

1 year ago

Total Quality Management — Total Quality Management

₹500

1 year ago

Advertisement

OPTIONS FUTURES AND OTHERS (MBA,PGPM,BBA,B.COM) — OPTIONS FUTURES AND OTHERS (MBA,PGPM,BBA,B.COM)

₹950

1 year ago

Financial Risk Management — Financial Risk Management

₹500

1 year ago

GMAT Official Guide 2022 edition — GMAT Official Guide 2022 edition

₹1150

1 year ago

Customer relationship management 5th edition by Daniel D Prior — Customer relationship management 5th edition by Daniel D Prior

₹600 ~~₹725~~

17% off

1 year ago

Financial accounting for management by Ambrish Gupta — Financial accounting for management by Ambrish Gupta

₹500

1 year ago

Corporate Finance — Corporate Finance

₹700

1 year ago

Financial ACCT: A South-Asian Perspective, 3rd Edition — Financial ACCT: A South-Asian Perspective, 3rd Edition

₹500

1 year ago

Organizational Behavior: Managing People and Organizations — Organizational Behavior: Managing People and Organizations

₹500

1 year ago

Advertisement

Managerial Economics, 10e — Managerial Economics, 10e

₹700

1 year ago

CFIN: A South-Asian Perspective, 2nd Edition — CFIN: A South-Asian Perspective, 2nd Edition

₹110

1 year ago

Neuromarketing for Dummies (Genco, Pohlmann, Steidl) — Neuromarketing for Dummies (Genco, Pohlmann, Steidl)

₹514 ~~₹1950~~

74% off

Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more.

1 year ago

Experiential Marketing (Wided Batat) — Experiential Marketing (Wided Batat)

₹594 ~~₹1195~~

50% off

Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to the same store or revisit the same destination over and over again? Is there a framework underlying how past and lived shopping experiences can affect our future experiences, our buying decisions, and our brand loyalty?In this exciting new book, Wided Batat introduces readers to the new customer experience framework and the era of the "Experiential Marketing Mix." She introduces the concept of the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process); a tool that focuses on the consumer as a starting point in marketing strategies. By using these, companies can design suitable, emotional, and profitable customer experiences in a phygital context (physical place and digital space) including both offline and online digital experiences. Batat argues that a traditional product-centric should be replaced by the appropriate mix of 7Es, based upon a more consumer/experience-centric logic.

1 year ago

Entrepreneurship McGrawhill 11e (Hisrich, Peters, Shepherd) — Entrepreneurship McGrawhill 11e (Hisrich, Peters, Shepherd)

₹514 ~~₹995~~

48% off

Entrepreneurship, 11th edition, is a textbook that encourages students and readers to follow a logical manner on the process of formulating, planning, and implementing a new venture. It draws examples from real-life entrepreneurs and successful ventures. Its lucid language, excellent pedagogical features along with mention of important websites assist readers to reinforce key topics and get started. Comprehensive book-end cases give in-depth insights and address the dynamics of todays entrepreneurial challenges. While striking a fine balance between theory and practice, the text attributes special focus on the Indian context to improve the comprehension of concepts for the Indian audience.

1 year ago

Human Resource Management (Dessler, Varkkey) Pearson 17th Edition — Human Resource Management (Dessler, Varkkey) Pearson 17th Edition

₹514 ~~₹1049~~

51% off

Human Resource Management, 17e provides students in human resource management courses and practicing managers with a full and practical introduction to the latest human resource management concepts and techniques in a highly readable and understandable form. This book is a useful resource for readers as it delves into the fundamentals of HR practices and highlights the need for a strong foundation in HR/personnel management concepts and techniques for the effective execution of day-to-day management responsibilities. The Indian edition, enriched with examples and case studies of Indian companies, makes the discussion of topics an interesting read for the audience of this book in this subcontinent. Features Coverage on the COVID-19 pandemics effects on HR. Revised Chapter 2 on Employment Laws in India and the U.S. Enriched features like New Opening Vignettes, New Normal boxes, and expanded Diversity Counts boxes. Special focus on Diversity, Equity, and Inclusion (DE&I) Discussion of topics with Indian examples like Axis Bank, Tech Mahindra, Marico, Zydus Lifesciences, Mahindra and Mahindra, Infosys, and many more. Inclusion of Indian case studies of Bank of Baroda, Zomato, Taj Mahal Palace Hotel (IHC), and a few others.

1 year ago

Advertisement