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Consumer behaviour
With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning-- presented in the first chapter, this model serves as a structural framework for the concepts-- the building blocks-- examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. For those studying consumer behavior and/or marketing.
Project management
As the market-leading textbook on the subject, Project Management: The Managerial Process, 5e is distinguished by its balanced treatment of both the technical and behavioral issues in project management as well as by its coverage of a broad range of industries to which project management principles can be applied. It focuses on how project management is integral to the organization as a whole. The 5th edition reflects the latest changes found in the practice. Other texts discuss the topics covered in this text but they do not view oversight as the project manager's operating environment, as does Larson/Gray. Resumes of managers will soon be primarily a description of participation in and contributions to projects.
Statistics for business and economics
This highly acclaimed text, now in its seventh edition, is designed as a first-level course in MBA and professional programmes. It explains how to prepare, analyze, and interpret financial statements. NEW TO THE EDITION Topics: ESG, fraud analytics, fraud triangle and analysis of the statement of cash flows of Dr. Reddy's Laboratories. Major revisions: Revenue recognition, lease accounting and employee benefits. Expanded coverage: Fraud, earnings quality, earnings management, pro forma measures and short-sellers. Real-world cases: Autonomy, Coffee Day, Cox & Kings, EIH, General Electric Company, Indian Oil, Indian Overseas Bank, Mahindra & Mahindra, McNally Bharat, Noble Group, Punjab National Bank, Reliance Jio Infocomm, Sun Pharma, Tesco, Tesla, Theranos , Wirecard, Yes Bank, Zee Entertainment and Zomato. Pedagogical features: Technology in accounting and impact of Covid-19 on reporting. Examples: New examples in Application, Chapter Vignette, Earnings Quality Analysis, Financial View, and Real World. LEARNING RESOURCES Interactive Study Guide available at https://www.phindia.com/narayanaswamy_financial_accounting has solution templates, self-test questions, key ideas, and chapter review slides. TARGET AUDIENCE • MBA • BBA
Fundamentals of Financial Management 7th Edition, Prasanna Chandra
Financial Management book by Prasanna Chandra is seventh Edition which has wide range of financial decisions analysis. It is useful for BCom, BBA, BBS, MCom,MBA and other professional courses. Book is in well condition opened only before exam.
Accounting text and cases 13 ed Anthony merchant
Financial Accounting is the ideal introductory book to anyone with little prior knowledge or new to this subject area. Its clear writing style and unique international focus builds on the success of the previous editions. This fully updated text uses the International Financial Reporting Standards (IFRS) as its framework to explain key concepts and practices while linking them with contemporary and real world examples from Europe, US and beyond. 'A hugely enjoyable and informative book with an international focus' Eleimon Gonis, University of the West of England, Bristol 'This book will be welcomed by students and academics alike. The text is easy to read and well laid out, the case studies are very helpful, and it is supplemented by a good range of quality supporting material' Christopher Coles, Department of Accounting and Finance, University of Glasgow What's new! Updated to be fully compliant with International Financial Reporting Standards (IFRS) New coverage on ethics and corporate social accounting, creative accounting and groups as reporting entities Expanded discussion of revenue recognition and Islamic accounting and finance Numerous examples taken from European Union (EU) and the wider European Economic Area (EEA), showing the rules and practices of particular European countries or companies New end-of-chapter practice questions with guided solutions The text is ideal for undergraduates and MBA students worldwide, taking a first course in financial accounting. Visit www.pearsoned.co.uk/alexander to find valuable online resources for both students and lecturers, including links to relevant websites, additional practice questions, an instructor's manual and full set of power point slides. David Alexander is Professor Emeritus of Accounting at the University of Birmingham Business School, England. Christopher Nobes is Professor of Accounting at Royal Holloway, University of London, England. He is also Professor at the University of Sydney, and Adjunct Professor at the Norwegian Business School. From 1993
Human resource management 9ed Ashwathappa
Ha Ha Hu Hu tells the delightful tale of an extraordinary horse-headed creature that mysteriously appears in London one fine morning, causing considerable excitement and consternation among the city's denizens. Dressed in silks and jewels, it has the head of a horse but the body of a human and speaks in an unknown tongue. What is it? And more importantly, why is it here? In the hilarious satire Vishnu Sharma Learns English, a Telugu lecturer is visited in a dream by the medieval poet Tikanna and the ancient scholar Vishnu Sharma with an unusual request: they want him to teach them English! Velcheru Narayana Rao's elegant translation is accompanied by an erudite introduction and afterword which illuminate the fascinating life and works of Viswanadha Satyanarayana.
Organization Behaviour 18E Robbins
Robbins/Judge presents current, relevant research in a clear, reader-friendly writing style. Globally accepted and written by one of the most foremost authors in the field, this is a necessary read for all managers, human resource workers, and anyone needing to understand and improve their people skills.
