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Mcom/ mba book — Mcom/ mba book

₹100

11 months ago

MBA IIM textbooks — MBA IIM textbooks

₹549

11 months ago

MBA Books on Finance — MBA Books on Finance

₹750

11 months ago

Taxmann Income Tax and GST Book — Taxmann Income Tax and GST Book

₹1000 ~~₹1695~~

41% off

Students' Guide to Income Tax & GST is designed to simplify the complexities of taxation by providing a methodical and student-friendly presentation on both Income-tax and GST. It employs a straightforward, step-by-step style, enabling learners of all levels to understand legal provisions without wading through paraphrased statutes and jargon. Each topic is illustrated with examples and solved problems, immediately reinforced by unsolved exercises—whose answers are provided in an appendix, closing the loop of learning and practice. Every chapter concludes with a point-wise recap, helping students revisit key concepts. This hands-on approach ensures active learning, boosting both competence and confidence. This book caters to a diverse audience seeking comprehensive knowledge and practical skills. Undergraduate students (B.Com., BBA) will gain a solid conceptual foundation and extensive problem-solving practice. Professional aspirants (CA, CS, CMA) will benefit from its exam-oriented approach, which integrates theory with case studies and includes past exam questions. Additionally, taxation enthusiasts and self-learners can expand their expertise through structured, self-paced study with step-by-step explanations and numerous examples. The Present Publication is the 72nd Edition | 2025-26 and amended upto 15th December 2024. This book is authored by Dr Vinod K. Singhania & Dr Monica Singhania, with the following noteworthy features: • [Comprehensive Coverage] The book is divided into two major units: o Unit 1 | Income-tax – Addresses fundamental concepts (assessment year, previous year, person definitions) and details various heads of income (exempt incomes, salaries, house property, business/profession, capital gains, other sources). It also explains real-life scenarios and computations for deriving gross total income, total income, and deductions under sections 80C to 80U o Unit 2 | GST – Explores core topics such as supply (taxable event, consideration, negative list, etc.), place of supply, time of supply, exe

11 months ago

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HRM book for MBA — HRM book for MBA

₹500

11 months ago

NMIMS MBA semester 4 books kit — NMIMS MBA semester 4 books kit

₹2600

11 months ago

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Marketing management — Marketing management

₹200

Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and fra

11 months ago

Organizational behaviour — Organizational behaviour

₹200

Long considered the standard for all organizational behavior textbooks, the Eighteenth Edition continues its tradition of making current, relevant research available to students in the language that they understand. While maintaining its hallmark features

11 months ago

Marketing research — Marketing research

₹200

11 months ago

Business intelligence and analytics — Business intelligence and analytics

₹200

11 months ago

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Human resource management — Human resource management

₹200

11 months ago

Business ethics — Business ethics

₹200

11 months ago

Marketing management — Marketing management

₹100

11 months ago

Strategic management — Strategic management

₹200

11 months ago

Custom tariff and law — Custom tariff and law

₹1600 ~~₹3600~~

56% off

11 months ago

Organization behaviour paramjit s lamba — Organization behaviour paramjit s lamba

₹180

11 months ago

Marketing Analytics (Palmatier, Peterson, Germann) — Marketing Analytics (Palmatier, Peterson, Germann)

₹404 ~~₹899~~

55% off

Phone-9836800954 Robert W. Palmatier's dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to organizing analytics tools, marketing models and methodologies.When should you use a specific technique in data analytics? How does each new analytics technique improve performance? Which techniques are worth time and investment to implement?As organizations prioritize digital growth to better connect with customers, it is vital that you are able to respond confidently to these questions, enabling you to utilize marketing analytics to better understand your business and increase revenue.Marketing Analytics will help you to: Learn how to contextualize models and statistical analysis within the foundational principles of marketing through the use of a problem-centric framework. Understand technical analyses by engaging with a pertinent range of vivid examples, and a running case study to contextualize practical, jargon-free descriptions. Embark on an applied learning pathway with a comprehensive companion website including datasets and walk-through videos on challenging tasks: bloomsbury.pub/marketing-analytics. Take a software-agnostic approach to learning, enhanced by the provision of examples in free, open-source R and Tableau software.Authored by world-leading experts in marketing strategy, Marketing Analytics is the ideal textbook for advanced undergraduate, postgraduate and MBA students of marketing, and practitioners seeking to direct effective strategy from an analysis-based evidential approach.

11 months ago

Data Visualization (Camm, Cochran, Fry, Ohlmann) Cengage — Data Visualization (Camm, Cochran, Fry, Ohlmann) Cengage

₹514 ~~₹1050~~

51% off

Phone-9836800954 DATA VISUALIZATION: Exploring and Explaining with Data is designed to introduce best practices in data visualization to undergraduate and graduate students. This is one of the first books on data visualization designed for college courses. The book contains material on effective design, choice of chart type, effective use of color, how to both explore data visually, and how to explain concepts and results visually in a compelling way with data. The book explains both the "why" of data visualization and the "how." That is, the book provides lucid explanations of the guiding principles of data visualization through the use of interesting examples.

11 months ago

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Corporate Communication (Jaishri Jethwaney) — Corporate Communication (Jaishri Jethwaney)

₹454 ~~₹995~~

54% off

Phone-9836800954 Corporate Communication: Concepts and Practicea comprehensive and engaging textbookhelps in understanding the underlying concepts and real-life strategies of communication in modern-day corporate set-ups. One of the youngest management disciplines, corporate communication is used by companies to position themselves to the outside world in a highly competitive business environment and to build a sense of being, on the one hand, and creating a feeling of pride in being associated with the company for various stakeholders, especially the employees and investors.Some of the functions of corporate communication include identifying and segmenting stakeholders, articulating brand positioning, selecting appropriate channels of internal and external communication, and managing crises, conflicts, and reputations, among others. This revised edition offers a fresh perspective into all basic and critical aspects of corporate communication and incorporates the latest changes in governmental policies and industry trends to aid students adapt to the contemporary business environment and become industry-ready.This book will be of great interest to students and researchers working in the areas of corporate communication, organizational communication, journalism, mass communication, communication studies, public relations, and human resource management.

11 months ago

Legal Aspects of Business (Ravinder Kumar) Cengage 6th Edition — Legal Aspects of Business (Ravinder Kumar) Cengage 6th Edition

₹404 ~~₹850~~

52% off

Phone-9836800954 Legal Aspects of Business is a comprehensive text on the subject, tailored to meet the venerable needs of MBA, M.Com., PGDBM, BBA, B.Com., and similar programmes in Commerce and Business Management offered by various universities and B-schools across the country. The sole objective to bring out this volume is to acquaint prospective managers with the key business legislations that govern business activities so that they are able to take decisions that do not fail the test of law of the land. The main legislations covered in this volume, as amended up-to-date, include: The Indian Contract Act, 1872; The Negotiable Instruments Act, 1881; The Sale of Goods Act, 1930; The Partnership Act, 1932; The SEBI Act, 1992; The Information Technology Act, 2000; The Competition Act, 2002; The Right to Information Act, 2005; The Limited Liability Partnership Act, 2008; The Companies Act, 2013; The Insolvency and Bankruptcy Code, 2016; The Goods and Services (Amendment) Act, 2018; The Consumer Protection Act, 2019; and Environmental and Intellectual Property Laws.The book elaborates on the core concepts of business laws in a logical, concise, and yet illustrative manner, and has been written from an Indian perspective. Landmark judgments have been added to supplement and illustrate the technical aspects of the subject matter. The basic principles of business law have been presented in an interesting and lively manner. Pedagogical features such as learning objectives, sidebars defining key terms, end-of-chapter summary, objective-type-questions, caselets, review questions, and a comprehensive set of case studies make teaching and learning of business and corporate laws engaging.

11 months ago

Organisational Behaviour — Organisational Behaviour

₹600

11 months ago

Statistics for Business and Economics — Statistics for Business and Economics

₹960

11 months ago

MICROECONOMICS for MBA — MICROECONOMICS for MBA

₹660

Over the years, the word 'yoga' has become synonymous with Hatha Yoga, a type of yoga that focusses on a set of physical postures to keep our bodies fit and healthy. However, there are many other types of yoga, with each having the same primary objective-the union of mind, body and spirit. Mantra Yoga also connects our lower selves with our higher selves through the sound vibrations emanating from mantras or japas. Despite the growing popularity of chanting mantras, the discipline and the rationale underlying this unique and distinct form of yoga have not been expounded in a manner that explains its enormous benefits. Fortunately, the Western world's insistence on scientific reasoning has led to numerous modern-day experiments that prove the physiological benefits of the ancient tradition of chanting mantras. This book will help the reader feel the power of connecting with the universe through vibrational frequencies and achieve their fullest potential. The book uses the ancient wisdom of Mantra Yoga to address issues related to modern living. The book will guide the reader towards the possibilities of a higher existence. An essential guide for the practice of Mantra Yoga to attain peace, happiness and awakening.

11 months ago

Finance statement — Finance statement

₹400

11 months ago

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