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Financial accounting for management by Ambrish Gupta — Financial accounting for management by Ambrish Gupta

₹500

11 months ago

Corporate Finance — Corporate Finance

₹700

11 months ago

Financial ACCT: A South-Asian Perspective, 3rd Edition — Financial ACCT: A South-Asian Perspective, 3rd Edition

₹500

11 months ago

Organizational Behavior: Managing People and Organizations — Organizational Behavior: Managing People and Organizations

₹500

11 months ago

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Managerial Economics, 10e — Managerial Economics, 10e

₹700

11 months ago

CFIN: A South-Asian Perspective, 2nd Edition — CFIN: A South-Asian Perspective, 2nd Edition

₹110

11 months ago

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Neuromarketing for Dummies (Genco, Pohlmann, Steidl) — Neuromarketing for Dummies (Genco, Pohlmann, Steidl)

₹514 ~~₹1950~~

74% off

Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more.

11 months ago

Experiential Marketing (Wided Batat) — Experiential Marketing (Wided Batat)

₹594 ~~₹1195~~

50% off

Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to the same store or revisit the same destination over and over again? Is there a framework underlying how past and lived shopping experiences can affect our future experiences, our buying decisions, and our brand loyalty?In this exciting new book, Wided Batat introduces readers to the new customer experience framework and the era of the "Experiential Marketing Mix." She introduces the concept of the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process); a tool that focuses on the consumer as a starting point in marketing strategies. By using these, companies can design suitable, emotional, and profitable customer experiences in a phygital context (physical place and digital space) including both offline and online digital experiences. Batat argues that a traditional product-centric should be replaced by the appropriate mix of 7Es, based upon a more consumer/experience-centric logic.

11 months ago

Entrepreneurship McGrawhill 11e (Hisrich, Peters, Shepherd) — Entrepreneurship McGrawhill 11e (Hisrich, Peters, Shepherd)

₹514 ~~₹995~~

48% off

Entrepreneurship, 11th edition, is a textbook that encourages students and readers to follow a logical manner on the process of formulating, planning, and implementing a new venture. It draws examples from real-life entrepreneurs and successful ventures. Its lucid language, excellent pedagogical features along with mention of important websites assist readers to reinforce key topics and get started. Comprehensive book-end cases give in-depth insights and address the dynamics of todays entrepreneurial challenges. While striking a fine balance between theory and practice, the text attributes special focus on the Indian context to improve the comprehension of concepts for the Indian audience.

11 months ago

Human Resource Management (Dessler, Varkkey) Pearson 17th Edition — Human Resource Management (Dessler, Varkkey) Pearson 17th Edition

₹514 ~~₹1049~~

51% off

Human Resource Management, 17e provides students in human resource management courses and practicing managers with a full and practical introduction to the latest human resource management concepts and techniques in a highly readable and understandable form. This book is a useful resource for readers as it delves into the fundamentals of HR practices and highlights the need for a strong foundation in HR/personnel management concepts and techniques for the effective execution of day-to-day management responsibilities. The Indian edition, enriched with examples and case studies of Indian companies, makes the discussion of topics an interesting read for the audience of this book in this subcontinent. Features Coverage on the COVID-19 pandemics effects on HR. Revised Chapter 2 on Employment Laws in India and the U.S. Enriched features like New Opening Vignettes, New Normal boxes, and expanded Diversity Counts boxes. Special focus on Diversity, Equity, and Inclusion (DE&I) Discussion of topics with Indian examples like Axis Bank, Tech Mahindra, Marico, Zydus Lifesciences, Mahindra and Mahindra, Infosys, and many more. Inclusion of Indian case studies of Bank of Baroda, Zomato, Taj Mahal Palace Hotel (IHC), and a few others.

11 months ago

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Data Mining for Business Analytics (Shmueli, Bruce) Wiley — Data Mining for Business Analytics (Shmueli, Bruce) Wiley

₹514 ~~₹999~~

49% off

Data Mining for Business Analytics: Concepts, Techniques, and Applications in Python presents an applied approach to data mining concepts and methods, using python software for illustration. Readers will learn how to implement a variety of popular data mining algorithms in Python to tackle business problems and opportunities. It is a comprehensive resource for students pursuing courses in data mining, business analytics, and related courses within the domain of AI.

11 months ago

Procurement Principles and Management Pearson 11 edition — Procurement Principles and Management Pearson 11 edition

₹404 ~~₹855~~

53% off

Now in its eleventh edition, Procurement Principles and Management has been essential reading for practitioners and students of purchasing and procurement for nearly 50 years. This new edition will provide the reader with a reflection of mainstream practice alongside insight into developing ideas and approaches. This book has been updated to cover the continuous change and development in the field of purchasing, and carefully balances emerging philosophies with proven and established thinking and practice in the profession.

11 months ago

Economics of Strategy (Besanko, Dranove, Shanley, Schaefer) Wiley 7e — Economics of Strategy (Besanko, Dranove, Shanley, Schaefer) Wiley 7e

₹564 ~~₹1099~~

49% off

Phone-9836800954 Economics of Strategy focuses on the key economic concepts students must understand and master to develop a sound business strategy. With a thorough and deep analysis, this Indian adaptation introduces the emerging business phenomena such as online network applications, business platforms, and big data. The inclusion of a completely new chapter on Business Platforms and Competition will help students in comprehending the role of platforms in todays competitive business era.

11 months ago

Marketing Research Text and Cases (Rajendra Nargundkar) McGrawhill 4e — Marketing Research Text and Cases (Rajendra Nargundkar) McGrawhill 4e

₹514 ~~₹999~~

49% off

This revised fourth edition of Marketing Research continues to provide a crisp, clear, and easy-to-understand view of the methods, processes and techniques used in marketing research. The book has been updated to reflect some recent developments in the subject area that aid managerial decision-making. All aspects of marketing researchquantitative and qualitative, the what, why, and how of statistical toolsare covered with the help of relevant case studies.

11 months ago

Competing on Analysis (Thomas Davenport, Harris) Harvard Business Rev — Competing on Analysis (Thomas Davenport, Harris) Harvard Business Rev

₹624 ~~₹1399~~

55% off

Phone-9836800954 Competing On Analytics: The New Science Of Winning, available in hardcover, is a book for those who want to learn the art of analytic thinking and use it to transform the basic data of a company into a competitive tool. This is very handy especially for those readers who have jobs in the corporate sector. It attempts to help them unleash the best of analytics.This book mainly puts all its focus on the environment that revolves around business. It tries to tell the readers how data plays a very important role in a company these days. Apart from decision making, this book teaches how raw data can be used effectively as a competitive tool.In Competing On Analytics: The New Science Of Winning, the author also describes the different methods used by organizations that show high performance. The various ways of building competitive strategies with insights got from analyzing data is explained.Competing On Analytics: The New Science Of Winning, the first edition, was published on March 6, 2007. The authors have attempted to show the readers how simple it is to track the most profitable customers to get a great deal. It also talks about how product innovation can be accelerated and logistics can be regularized.

11 months ago

Horngren's Cost Accounting (Datar, Rajan) 16 Edition Pearson — Horngren's Cost Accounting (Datar, Rajan) 16 Edition Pearson

₹514 ~~₹1000~~

49% off

Cost accounting provides key data to managers for planning and controlling, as well as costing products, services, even customers. Cost Accounting, 16e focuses on how this discipline would help managers make better decisions, as cost accountants are increasingly becoming integral members of companys decision-making teams. In order to emphasize this prominence in decision making, the authors have used the different costs for different purposes theme throughout this book. By focusing on basic concepts, analyses, uses, and procedures instead of procedures alone, they have recognized cost accounting as a managerial tool for business strategy and implementation. This textbook also prepares students for the rewards and challenges they face in the professional cost accounting world of today and tomorrow.

11 months ago

Global Marketing (Hollensen, Bannerjee) Pearson 4 Edition — Global Marketing (Hollensen, Bannerjee) Pearson 4 Edition

₹564 ~~₹1100~~

49% off

Phone-9836800954 Drawing on an incomparable breadth of international examples, Global Marketing not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Written from the perspective of firms competing in international markets, irrespective of their country of origin, this book provides a complete and concentrated overview of the total international planning process.

11 months ago

B2B Marketing (Hutt, Sharma, Speh, Hoffman) Cengage 13e — B2B Marketing (Hutt, Sharma, Speh, Hoffman) Cengage 13e

₹564 ~~₹1095~~

48% off

Phone-9836800954 A different set of challenges and opportunities exist for the business-to-business (B2B) marketer, who intends to serve the needs of organizations rather than individuals/households. The B2B marketing process is longer and largely governed by relationship marketing. Buying behaviour is more rational and there are multiple decision influencers. Demand for B2B products and services is less elastic than B2C, thus transactions are more, necessitating a more frequent and direct contact between the buyer and seller. The B2B market represents a lucrative and complex market worthy of specialized analysis. Therefore, a growing number of business schools globally have added industrial or business marketing to their curricula.This textbook provides an understanding of the most recent industry trends and today's dynamic business-to-business (B2B) market. This edition ties the concepts to real-world decision-making and to industry best practices. The similarities and differences between consumer goods and B2B marketing are reviewed. Revised content focuses on market analysis, organizational buying behaviour, relationship management, and marketing strategies to reach organizational customers. A new digital playbook and expanded content on smart, connected products explore how digital-first engagement preferences of B2B buyers are transforming customer relationship processes.

11 months ago

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Investment Analysis & Portfolio Management Cengage 11e — Investment Analysis & Portfolio Management Cengage 11e

₹564 ~~₹1150~~

51% off

Phone-9836800954 Learn to manage your money to maximize your earning potential with Reilly/Brown/Leeds' INVESTMENT ANALYSIS AND PORTFOLIO MANAGEMENT, 11th Edition. Extremely reader friendly in a succinct 18 chapters, this text equips you with a solid understanding of investment instruments, capital markets, behavioral finance, hedge funds, international investing and much more. Real-world examples and hands-on applications bring chapter concepts to life as you learn to use the same tools as investment professionals. The 11th edition's unparalleled international coverage provides specific information on non-U.S. markets, instruments, conventions and techniques. New detailed discussions explain the impact of changes in both technology and regulations on global security markets. In addition, three chapters are devoted to derivatives securities--which are now standard investment instruments.

11 months ago

Introduction to R for Business Intelligence (Jay Gendron) — Introduction to R for Business Intelligence (Jay Gendron)

₹564 ~~₹1050~~

46% off

Phone-9836800954Learn how to leverage the power of R for Business IntelligenceAbout This Book* Use this easy-to-follow guide to leverage the power of R analytics and make your business data more insightful.* This highly practical guide teaches you how to develop dashboards that help you make informed decisions using R.* Learn the A to Z of working with data for Business Intelligence with the help of this comprehensive guide.Who This Book Is ForThis book is for data analysts, business analysts, data science professionals or anyone who wants to learn analytic approaches to business problems. Basic familiarity with R is expected.What You Will Learn* Extract, clean, and transform data* Validate the quality of the data and variables in datasets* Learn exploratory data analysis* Build regression models* Implement popular data-mining algorithms* Visualize results using popular graphs* Publish the results as a dashboard through Interactive Web Application frameworksIn DetailExplore the world of Business Intelligence through the eyes of an analyst working in a successful and growing company. Learn R through use cases supporting different functions within that company. This book provides data-driven and analytically focused approaches to help you answer questions in operations, marketing, and finance.In Part 1, you will learn about extracting data from different sources, cleaning that data, and exploring its structure. In Part 2, you will explore predictive models and cluster analysis for Business Intelligence and analyze financial times series. Finally, in Part 3, you will learn to communicate results with sharp visualizations and interactive, web-based dashboards.After completing the use cases, you will be able to work with business data in the R programming environment and realize how data science helps make informed decisions and develops business strategy. Along the way, you will find helpful tips about R and Business Intelligence.Style and approach This book will take a step-by-step approach and instruct you in how you can achieve Business Intelligence from scratch using R. We will start with extracting data and then move towards exploring, analyzing, and visualizing it. Eventually, you will learn how to create insightful dashboards that help you make informed decisions-and all of this with the help of real-life examples.

11 months ago

Bank Management & Financial Services (Rose, Hudgins) McGrawhill 8E — Bank Management & Financial Services (Rose, Hudgins) McGrawhill 8E

₹564 ~~₹1050~~

46% off

Phone-9836800954 In a rapidly changing world, financial firms and their services are becoming increasingly internationalized, and most financial providers are growing in size and complexity. There are various internal and external risks factors that are a threat to the whole financial sector. This book discusses the types of risks and explains the foregoing external and internal challenges and strategies developed to deal with such threats. It examines the different risk exposures that confront financial-service providers today and highlights ways to deal with the challenges efficiently and effectively. The book unlocks discussions on many changes and events that are remaking the banking and financial services today.

11 months ago

Financial management for b.com, MBA — Financial management for b.com, MBA

₹500

11 months ago

College textbook for sale — College textbook for sale

₹240 ~~₹650~~

63% off

The science behind the traits and quirks that drive creative geniuses to make spectacular breakthroughs What really distinguishes the people who literally change the world -- those creative geniuses who give us one breakthrough after another? What differentiates Marie Curie or Elon Musk from the merely creative, the many one-hit wonders among us? Melissa Schilling, one of the world's leading experts on innovation, invites us into the lives of eight people -- Albert Einstein, Benjamin Franklin, Elon Musk, Dean Kamen, Nikola Tesla, Marie Curie, Thomas Edison, and Steve Jobs -- to identify the traits and experiences that drove them to make spectacular breakthroughs, over and over again. While all innovators possess incredible intellect, intellect alone, she shows, does not create a breakthrough innovator. It was their personal, social, and emotional quirkiness that enabled true genius to break through--not just once but again and again. Nearly all of the innovators, for example, exhibited high levels of social detachment that enabled them to break with norms, an almost maniacal faith in their ability to overcome obstacles, and a passionate idealism that pushed them to work with intensity even in the face of criticism or failure. While these individual traits would be unlikely to work in isolation -- being unconventional without having high levels of confidence, effort, and goal directedness might, for example, result in rebellious behavior that does not lead to meaningful outcomes -- together they can fuel both the ability and drive to pursue what others deem impossible. Schilling shares the science behind the convergence of traits that increases the likelihood of success. And, as Schilling also reveals, there is much to learn about nurturing breakthrough innovation in our own lives -- in, for example, the way we run organizations, manage people, and even how we raise our children.

4 months ago

BUSINESS COMMUNICATION FOR MBA 1ST SEMESTER — BUSINESS COMMUNICATION FOR MBA 1ST SEMESTER

₹300

Globalization has brought in numerous opportunities for the teeming millions, with more focus on the students overall capability apart from academic competence. Many students, particularly those from non-English medium schools, find that they are not preferred due to their inadequacy of communication skills and soft skills, despite possessing sound knowledge in their subject area along with technical capability. Keeping in view their pre-employment needs and career requirements, the book will help the students to change their traditional mindsets from controlling to creativity; to employee empowerment and organizational learning; to gain skills in the language which has become the international lingua franca, a language of global economy. All the chapters are full of gems and rubies, but the chapters based on resume writing group discussion, conducting meetings, interview skills, grammar, etc., are the black pearls in the treasure trove. Also the chapters are dainty, detectable and delightful as part and parcel of your reading, writing, and speaking skills. This book will surely empower students with the language and life skills they need to carry out their career goals. It also provides ample opportunities for the students to build awareness and practice the language in real-life scenarios. Its integrated skills approach develops the students self-confidence to survive and succeed in professional and social encounters within the English speaking global community.

11 months ago

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