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Strategic management

Strategic management

₹450

The science behind the traits and quirks that drive creative geniuses to make spectacular breakthroughs What really distinguishes the people who literally change the world -- those creative geniuses who give us one breakthrough after another? What differentiates Marie Curie or Elon Musk from the merely creative, the many one-hit wonders among us? Melissa Schilling, one of the world's leading experts on innovation, invites us into the lives of eight people -- Albert Einstein, Benjamin Franklin, Elon Musk, Dean Kamen, Nikola Tesla, Marie Curie, Thomas Edison, and Steve Jobs -- to identify the traits and experiences that drove them to make spectacular breakthroughs, over and over again. While all innovators possess incredible intellect, intellect alone, she shows, does not create a breakthrough innovator. It was their personal, social, and emotional quirkiness that enabled true genius to break through--not just once but again and again. Nearly all of the innovators, for example, exhibited high levels of social detachment that enabled them to break with norms, an almost maniacal faith in their ability to overcome obstacles, and a passionate idealism that pushed them to work with intensity even in the face of criticism or failure. While these individual traits would be unlikely to work in isolation -- being unconventional without having high levels of confidence, effort, and goal directedness might, for example, result in rebellious behavior that does not lead to meaningful outcomes -- together they can fuel both the ability and drive to pursue what others deem impossible. Schilling shares the science behind the convergence of traits that increases the likelihood of success. And, as Schilling also reveals, there is much to learn about nurturing breakthrough innovation in our own lives -- in, for example, the way we run organizations, manage people, and even how we raise our children.

7 months ago
Security analysis and portfolio management

Security analysis and portfolio management

₹350

7 months ago
MBA college Books

MBA college Books

₹1000

7 months ago
Encyclopedia of energy, natural resources and environment economic

Encyclopedia of energy, natural resources and environment economic

₹9999 ₹29999
67% off

7 months ago
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Business and Economics for students and professionals

Business and Economics for students and professionals

₹800

7 months ago
Business ethics and corporate governance

Business ethics and corporate governance

₹650

7 months ago
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Business analytics

Business analytics

₹600

7 months ago
Advanced business analytics

Advanced business analytics

₹600

7 months ago
Managerial Accounting 12th Edition - McGraw Hill

Managerial Accounting 12th Edition - McGraw Hill

₹485 ₹1050
54% off

7 months ago
Foreign Exchange & Risk Management

Foreign Exchange & Risk Management

₹300

The book continues the tradition of providing a blend of sound theoretical knowledge of foreign exchange economics with practical and procedural aspects of banks and other institutions connected with foreign exchange. Each topic is comprehensively dealt with, looking at it from every angle, viz., the conceptual framework, exchange control regulations, rules of FEDAI and the International Chamber of Commerce, and procedures of banks. It presents in a cogent and understandable manner materials that lie scattered. The book is designed to meet the requirements of post-graduate courses in commerce and economics and MBA for papers such as ‘Foreign Exchange’, ‘Foreign Exchange Risk Management’ and ‘International Finance Management’. While the whole book discusses be region exchange by all concerned, the last section concentrates on its management in an international on multinational firm. Practical questions that appeared in professional courses of Chartered Accountants, Cost and Management Accountants and Chartered Secretaries and MBA courses have been included in appropriate chapters with full solutions. To encourage student to attempt on his/her own the solutions are provided after the set of questions and not after each question.

7 months ago
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PGCET - MBA

PGCET - MBA

₹670 ₹675
1% off

PGCET - MBA Entrance Exam This book includes Computer Awareness Analytical Ability and Logical Reasoning Quantitative Aptitude English Language General knowledge Previous Question Papers Solved 2003-2024KMAT Question paper 2010

7 months ago
Marketing Management

Marketing Management

₹400

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

7 months ago
International Business

International Business

₹400

4 months ago
Statistics For Management

Statistics For Management

₹399 ₹799
50% off

Statistics For Management 8 Ed by Levin/Rubbin/Rastogi, Pearson India, 9789332581180

8 months ago
Organizational Behavior

Organizational Behavior

₹350 ₹695
50% off

8 months ago
Strategic Brand Management, 5TH edition

Strategic Brand Management, 5TH edition

₹450 ₹899
50% off

The fourth edition of Strategic Brand Management offers a comprehensive view of the changing technological, cultural, global and economic environment that brands face. The book is well-grounded in practice and can be easily related to past and current marketing activities, events and case studies. Science of Branding boxes have been included to provide in-depth treatment of cutting-edge ideas and concepts. Each chapter contains a Brand Focus appendix that delves into detail on specific and related branding topics, such as brand audits, legal issues, brand crises and private labels. Numerous in-text examples, highlighting brands such as Dettol, Colgate and Jet Airways, have been introduced to illuminate the discussion of virtually every topic and a series of Branding Brief boxes provide more in-depth examinations of ed topics or brands. The text includes engaging visuals that highlight many of the important and interesting concepts and examples from the chapters. Print ads from various Indian companies, such as TCS, ITC, Taj Hotels and Marico, have been incorporated to illustrate case studies and examples. Some of the specific new topics reviewed in depth in this edition include:* Marketing in a recession*Brand communities*Luxury branding*Brand characters*Brand personas*Brand makeovers*Shopper marketing*Person branding*Social currency*Brand potential*Brand extension scorecard*Culture and branding*Brand flashbacks*Future brand priorities

8 months ago
Management Information System by Kenneth C. Laudon

Management Information System by Kenneth C. Laudon

₹399 ₹799
50% off

Management Information Systems, 16e is a book that delves into how business firms across the globe use information technologies and systems to accomplish business objectives. In a world, where a continuous stream of information technology innovations are transforming the traditional business world, information systems are serving as a tool for business managers to achieve corporate advantage. Regardless of whether the students are in the field of accounting, finance, management, operations management or marketing, the information provided in this book will be valuable throughout their respective careers.

8 months ago
Macroeconomics N. Gregory Mankiw / Mark P. Taylor

Macroeconomics N. Gregory Mankiw / Mark P. Taylor

₹350

Mankiw's Principles of Economics textbooks continue to be the most popular and widely used text in the economics classroom. PRINCIPLES OF MACROECONOMICS, 4th Edition features a strong revision of content in all 23 chapters while maintaining the clear and accessible writing style that is the hallmark of the highly respected author. The 4th edition also features an expanded instructor's resource package designed to assist instructors in course planning and classroom presentation and full integration of content with Aplia, the leading online Economics education program. In the 4th edition Greg Mankiw has created a full educational program for students and instructors -- Experience Mankiw 4e. "I have tried to put myself in the position of someone seeing economics for the first time. My goal is to emphasize the material that students should and do find interesting about the study of the economy." - N. Gregory Mankiw.

8 months ago
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Financial Management: Principles And Applications, 13Th Edition

Financial Management: Principles And Applications, 13Th Edition

₹399 ₹775
49% off

8 months ago
Essentials of organizational behaviour

Essentials of organizational behaviour

₹250

This book teaches the key concepts of the organizational behavior. These concepts will help students learn the art of understanding, predicting, and responding to the behavior of the people in the real corporate world. This is the tenth edition of the book and various new sections have been added on some vital topics such as virtual teams, global implications, attitude, commitment and work engagement, and positive organizational culture. A section of global implication has been provided in each chapter to help students learn the role of organizational behavior in global market. The authors have given an edge to this book by including new sections in each chapter that discuss the repercussions of emerging technologies. The book has been divided into four sections providing a comprehensive coverage of the topic. It explores the role of an individual in an organization, role of groups in an organization, and explains the organization system. Thus, it is a complete reference book for those who need to understand the nuances of organizational behavior.

8 months ago
Marketing management cases

Marketing management cases

₹250

8 months ago
Corporate information strategy and management

Corporate information strategy and management

₹200

Corporate information strategy and management: text and cases 8/e by applegate, austin, and soule is written for students and managers who desire an overview of contemporary information systems technology management. This new edition examines how information technology (it) enables organizations to conduct business in radically different and more effective ways. The author's objective is to provide readers with a better understanding of the influence of twenty-first century technologies on business decisions. The 8th edition discusses today's challenges from the point of view of the executives who are grappling with them. This text is comprised of an extensive collection of harvard business cases devoted to information technology.

8 months ago
Managerial Issues of Enterprise Resource Planning Systems

Managerial Issues of Enterprise Resource Planning Systems

₹200

8 months ago
Strategy and the business landscape

Strategy and the business landscape

₹200

8 months ago
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