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MBA Business Analytics Books — MBA Business Analytics Books

₹4199

8 months ago

MARKETING STRATEGY AND COMPETITIVE POSITIONING, 4TH EDITION — MARKETING STRATEGY AND COMPETITIVE POSITIONING, 4TH EDITION

₹599

8 months ago

Operations and Supply Chain Management 2e — Operations and Supply Chain Management 2e

₹819 ~~₹1150~~

29% off

8 months ago

Marketing Management 16e Indian case Studies — Marketing Management 16e Indian case Studies

₹899 ~~₹1130~~

20% off

Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and fra

8 months ago

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Human Resources Management Text and Cases — Human Resources Management Text and Cases

₹699 ~~₹800~~

13% off

This new edition of Human Resources Management includes new cases and examples to make the book contemporary and more relevant for its readers. It offers comprehensive discussion on all major areas of the subject. Designed primarily for the students of business management, this book will be useful for all the readers who study this subject as a part for their course in any discipline, as well as the practitioners.

8 months ago

Fundamentals of Financial Management 19e — Fundamentals of Financial Management 19e

₹599 ~~₹725~~

17% off

This book offers an authoritative and clear presentation of financial management's essential concepts, procedures, and practices. It is designed to cover the fundamental principles, making it accessible to a broad range of students. The focus is on financial decision-making to maximise firm value and shareholder wealth. The material is presented in a non-mathematical and non-technical manner, informed by classroom interactions, teaching experiences, and student feedback. This textbook is especially beneficial for students pursuing B.Com. (Hons.) in the IIIrd and Vth semesters at the University of Delhi. It is also suitable for students in the Non-Collegiate Women's Education Board, the School of Open Learning at the University of Delhi, and other central universities throughout India. The content aligns with the National Education Policy (NEP), ensuring its relevance and applicability to current educational standards. The Present Publication is the 19th Edition, authored by Dr R.P. Rustagi, with the following noteworthy features: • [Concise Synopsis] Each chapter begins with a synopsis, offering a clear overview of the content, ensuring that readers can quickly grasp the main ideas and structure of the chapter • [Points to Remember] At the end of every chapter, a summary is provided in the form of 'Points to Remember', which helps students to recap and reinforce the key concepts covered • [Illustrative Examples] The book is rich with numerous examples and solved graded illustrations that clarify complex concepts and provide practical applications of financial management principles • [University Examination Questions] Incorporates questions that have appeared in university examinations at appropriate places, ensuring that students are well-prepared for their assessments • [MCQs] Multiple Choice Questions at the end of every chapter to test comprehension and facilitate self-assessment • [Excel Applications] Financial decision-making through Excel is explained with the help of several numerical examples from differe

8 months ago

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Business Analytics Data Analysis and Decision Making 7e — Business Analytics Data Analysis and Decision Making 7e

₹959 ~~₹1150~~

17% off

Named a Top 10 Business Strategy Book of 2018 by Inc. magazine In his pioneering book Seizing the White Space, Mark W. Johnson argued that business model innovation is the most proven path to transformational growth. Since then, Uber, Airbnb, and other startups have disrupted whole industries; incumbents such as Blockbuster, Sears, Toys "R" Us, and BlackBerry have fallen by the wayside; and digital transformation has become one of the business world's hottest (and least understood) slogans. Nearly a decade later, the art and science of business model innovation is more relevant than ever. In this revised, updated, and newly titled edition, Johnson provides an eminently practical framework for understanding how a business model actually works. Identifying its four fundamental building blocks, he lays out a structured and repeatable process for reinventing an existing business model or creating a new one and then incubating and scaling it into a profitable and thriving enterprise. In a new chapter on digital transformation, he shows how serial transformers like Amazon leverage business model innovation so successfully. With rich new case studies of companies that have achieved new success and postmortems of those that haven't, Reinvent Your Business Model will show you how to: Determine if and when your organization needs a new business model Identify powerful new opportunities to serve your existing customers in existing markets Reach entirely new customers and create new markets through disruptive business models and products Seize opportunities for growth opened up by tectonic shifts in market demand, government policy, and technologies Make business model innovation a more predictable discipline inside your organization Business model innovation has the power to reshape whole industries--including retail, aviation, media, and technology--redistributing billions of dollars of value. This book gives you the tools to reshape your own company for enduring success. Reinvent Your Business Model is the strategic innov

8 months ago

Legal Aspects of Business 6e — Legal Aspects of Business 6e

₹299 ~~₹500~~

40% off

8 months ago

Business Research Methods 9e — Business Research Methods 9e

₹799 ~~₹950~~

16% off

This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

8 months ago

Statistics for Business Decision Making and Analysis 3e — Statistics for Business Decision Making and Analysis 3e

₹899 ~~₹1050~~

14% off

8 months ago

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Managerial Economics Theory and Application by D.M. Mithani (9e) — Managerial Economics Theory and Application by D.M. Mithani (9e)

₹749 ~~₹925~~

19% off

8 months ago

Organizational Behaviour 18e — Organizational Behaviour 18e

₹800 ~~₹1130~~

29% off

Long considered the standard for all organizational behavior textbooks, the Eighteenth Edition continues its tradition of making current, relevant research available to students in the language that they understand. While maintaining its hallmark features

8 months ago

Managerial ACCT-Managerial Accounting (A South-Asian Perspective) 2e — Managerial ACCT-Managerial Accounting (A South-Asian Perspective) 2e

₹699 ~~₹800~~

13% off

8 months ago

Insurance Distribution Channels — Insurance Distribution Channels

₹399 ~~₹695~~

43% off

This book is available in excellent condition and is of Latest edition.

8 months ago

MBA text book — MBA text book

₹500 ~~₹1100~~

55% off

ABOUT THE BOOKThe bestseller tibe Organizational Behavior ibe Organizational Beh 18e is now revised with the latest and updated. This updated 18th edition reflects the most recent research and business events within the field of organizational behavior, while maintaining its hallmark features - a clear writing style, cutting-edge content, and intuitive pedagogyThe text is lucid and makes current, rolevant research come alive for readers. The book holds significance as a textbook for studerits of management and practicing professionals in organizations with engaging, cutting-edge material that aids to understand and connect with organizational behavior./PearsonINKEY FEATURESEmployability Skills Matrix to support the development of skills employers arelooking for in today's business gra Updated-Opening-Chapter Vignettes bring current business trends and to the forefrontCareer Objectives in every chapter stion-and-anower provide advics question-and-and formut to help students think throughe Issues they may face in the workforce todayUpdated-End-of-Chapter Experiential Activities, Ethical Dilemmas, and Cases Real-world camples of organizational behaviortexcludes latest Indian case studies and research

6 months ago

MBA text book — MBA text book

₹550 ~~₹900~~

39% off

It is a 18th edition bookPrice will be negotiable

8 months ago

MBA text book — MBA text book

₹300 ~~₹825~~

64% off

This book provides an in-depth understanding of basic quantitative tools and techniques required in analytical evaluations and managerial decision-making. With the updated content, it continues to provide rich pedagogical support including relatively large-sized practical problems to aid decision-making process of managers. The new edition will be useful for students post graduate courses in management and commerce professional courses like those offered by ICAI and ICWAL~Highlights~:-New Case Study after every chapterSolution of a game using Gambit Software tool for game theorySolution of a queuing model using Jensen add-insMS Excel across the chapters to solve problemsSupplementary resources include Mathematics and Statistics Refresher

6 months ago

MBA text book — MBA text book

₹650 ~~₹995~~

35% off

New book

8 months ago

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MBA text book — MBA text book

₹550 ~~₹995~~

45% off

8 months ago

MBA text book — MBA text book

₹435 ~~₹909~~

52% off

8 months ago

MBA text book — MBA text book

₹450 ~~₹690~~

35% off

Management, Ethics and Communication for CS Foundation is for students pursuing a course in company secretaryship and provides an excellent grounding to students, prospective managers and entrepreneurs to comprehend the various ideas about the management, ethics and communication within the business and take sensible business decisions.

8 months ago

MBA text book — MBA text book

₹650 ~~₹995~~

35% off

Isn't it time we addressed the elephant in the room?Are the existing texts on marketing management contextually sufficient for Indian students? Here is the pioneer. A book that is India-centric, comprehensive and apt for the times. Staying relevant to contemporary times, the sixth edition of the transformational text Marketing Management: Indian Context, Global Perspective comes with an even mightier foundation with its practical, research-based content.Why this particular text?Because it is not an ‘adaptation of a foreign book’ or one ‘with few Indian examples’. It has remained, since its first edition, published 35 years ago, the unparalleled text presenting an India-centric approach to the discipline of marketing.The compelling logic for an Indian textSince marketing is an environment-driven subject, it requires an environment-specific treatment. This text meets this need and equips students to comprehend marketing in a manner relevant to the Indian setting.Tracks every transition and changeMarketing is changing. India is changing. Technology, digitisation and overall disruption drive this change. This text captures this change and interprets its import.Comprehensive coverage, engaging presentationThe text re-visits the basics and explores the contemporary concepts of marketing. It contains a fine blend of mini cases on experiences of companies, both Indian and global. It comes with a brand-new feature: Marketing Insight Exhibit; as many as 140 exhibits explain how high-performing Indian and global companies keep excelling. With this book, students will start loving the study of marketingUser-friendliness, excellent readability, exciting presentation and innovative design are its hallmarks.

8 months ago

MBA text book — MBA text book

₹400 ~~₹998~~

60% off

The Eighth revised edition of this indispensable book for all introductory and advance courses in Statistics is intended to cater to the needs of the students preparing for B.Com. (Pass and Honours), B.A. (Economics Honours), M.Com., M.A. (Economics); CA, ICWA, MBA and other management courses. While retaining the basic features of earlier editions, this edition of the book includes New Chapter (Chapter 28 Linear Programming), and revised and updated material, with a number of distinct features.The cost will be slightly negotiable

7 months ago

Learn Financial Management From Scratch — Learn Financial Management From Scratch

₹530 ~~₹1060~~

50% off

Fundamentals of Financial Management by Sharan, Vyuptakesh.

8 months ago

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