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Retail management — Retail management

₹399

Market_Desc: · B. Tech (UG) students of CSE, IT, ECE· College Libraries· Research Scholars· Operational Research· Management Sector Special Features: Dr. S. N. Sivanandam has published 12 books· He has delivered around 150 special lectures of different specialization in Summer/Winter school and also in various Engineering colleges· He has guided and co guided 30 PhD research works and at present 9 PhD research scholars are working under him· The total number of technical publications in International/National Journals/Conferences is around 700· He has also received Certificate of Merit 2005-2006 for his paper from The Institution of Engineers (India)· He has chaired 7 International Conferences and 30 National Conferences. He is a member of various professional bodies like IE (India), ISTE, CSI, ACS and SSI. He is a technical advisor for various reputed industries and engineering institutions· His research areas include Modeling and Simulation, Neural Networks, Fuzzy Systems and Genetic Algorithm, Pattern Recognition, Multidimensional system analysis, Linear and Nonlinear control system, Signal and Image processing, Control System, Power system, Numerical methods, Parallel Computing, Data Mining and Database Security About The Book: This book is meant for a wide range of readers who wish to learn the basic concepts of soft computing. It can also be helpful for programmers, researchers and management experts who use soft computing techniques. The basic concepts of soft computing are dealt in detail with the relevant information and knowledge available for understanding the computing process. The various neural network concepts are explained with examples, highlighting the difference between various architectures. Fuzzy logic techniques have been clearly dealt with suitable examples. Genetic algorithm operators and the various classifications have been discussed in lucid manner, so that a beginner can understand the concepts with minimal effort.

4 months ago

Strategic staffing — Strategic staffing

₹349

4 months ago

Managerial economics — Managerial economics

₹349

4 months ago

Marketing channels a management view — Marketing channels a management view

₹299

Key Features Focus on Channels: The chapter opening vignettes stimulate the reader''s interest with up-to-date examples that are relevant to today''s students. Cases: Through extensive use of case studies, students are provided the opportunity to see market channeling in action with real companies. Electronic and Sustainable Marketing: Chapter covering electronic marketing channels and sustainable business models has been heavily revised to reflect the integrated convergence of electronic and conventional channels as well as the advantages of a sustainable business model. Issues for Discussion: Mini-cases, found at the end of each chapter, reflect the most recent developments affecting marketing channels. These mini-cases use real-life examples; about half of these are completely new to this edition. Extensive References: Throughout the text, there are an extensive amount of references to marketing journals and literature in the field. About the Book: Marketing Channels: A Management View Marketing Channels: A Management View, 8e, a market leader, isknown to provide a management focus and managerial framework to thefield of marketing channels. Theory, research, and practice arecovered thoroughly and blended into a discussion that stressesdecision making implications. This new edition reflects global,socio-cultural, environmental, and technological changes that havetaken place within the industry. Contents Part I: Marketing Channel Systems. 1.Marketing Channel Concepts. 2.Marketing Channel Participants. 3.The Environment of Marketing Channels. 4.Behavioral Processes in Marketing Channels. Part II: Developing The Marketing Channel. 5. Strategy in Marketing Channels. 6.Designing Marketing Channels. 7.Selecting Channel Partners. 8. Target Markets and Channel Design Strategy. Part III: Managing Marketing Channels. 9.Motivating the Channel Members. 10.Product Issues in Channel Management. 11. Pricing Issues in Channel Management. 12. Promotion in Marketing Channels. 1

4 months ago

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Sales force management — Sales force management

₹449

4 months ago

Introduction to operations research — Introduction to operations research

₹349

4 months ago

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Marketing Management — Marketing Management

₹200

4 months ago

IGNOU MBF Books — IGNOU MBF Books

₹1800

5 months ago

Supply Chain Management by Sunil Chopra — Supply Chain Management by Sunil Chopra

₹950 ~~₹2000~~

53% off

Supply Chain Management: Strategy Planning And Operations, 6Th Edn by Sunil Chopra, Peter Meindl, D.V. Kalra, Pearson India, Paperback, 9789332548237

5 months ago

MBA 4th Semester All Books AKTU — MBA 4th Semester All Books AKTU

₹560

4 months ago

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MBa 3rd Semester All Books AKTU — MBa 3rd Semester All Books AKTU

₹600

4 months ago

MBA 2nd Semester All Books AKTU — MBA 2nd Semester All Books AKTU

₹780

4 months ago

MBA 1st Semester Books AKTU — MBA 1st Semester Books AKTU

₹560

4 months ago

MBA All 4 Semesters book AKTU — MBA All 4 Semesters book AKTU

₹2560

4 months ago

Operations and supply chain Management — Operations and supply chain Management

₹130 ~~₹300~~

57% off

Operations and Supply Chain Management, as the title indicates, provides increased emphasis on supply chain management in the 13th Edition. The 13th Edition continues its market leading up-to-date coverage of service operations as well. The text includes solved examples and problems, enough cases for MBA courses to use without supplementing, and the industry leading technology support suite.

5 months ago

Marketing management — Marketing management

₹400

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

5 months ago

Business Analytics — Business Analytics

₹800 ~~₹1325~~

40% off

Named a Top 10 Business Strategy Book of 2018 by Inc. magazine In his pioneering book Seizing the White Space, Mark W. Johnson argued that business model innovation is the most proven path to transformational growth. Since then, Uber, Airbnb, and other startups have disrupted whole industries; incumbents such as Blockbuster, Sears, Toys "R" Us, and BlackBerry have fallen by the wayside; and digital transformation has become one of the business world's hottest (and least understood) slogans. Nearly a decade later, the art and science of business model innovation is more relevant than ever. In this revised, updated, and newly titled edition, Johnson provides an eminently practical framework for understanding how a business model actually works. Identifying its four fundamental building blocks, he lays out a structured and repeatable process for reinventing an existing business model or creating a new one and then incubating and scaling it into a profitable and thriving enterprise. In a new chapter on digital transformation, he shows how serial transformers like Amazon leverage business model innovation so successfully. With rich new case studies of companies that have achieved new success and postmortems of those that haven't, Reinvent Your Business Model will show you how to: Determine if and when your organization needs a new business model Identify powerful new opportunities to serve your existing customers in existing markets Reach entirely new customers and create new markets through disruptive business models and products Seize opportunities for growth opened up by tectonic shifts in market demand, government policy, and technologies Make business model innovation a more predictable discipline inside your organization Business model innovation has the power to reshape whole industries--including retail, aviation, media, and technology--redistributing billions of dollars of value. This book gives you the tools to reshape your own company for enduring success. Reinvent Your Business Model is the strategic innov

5 months ago

Operations Management — Operations Management

₹600 ~~₹1160~~

48% off

5 months ago

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Financial Accounting for Management — Financial Accounting for Management

₹600 ~~₹925~~

35% off

The uniqueness of the Indian context lies in the fact that during the post-liberalization period of the 1990s, most business groups encountered severe financial difficulties, to the extent of struggle for survival, and ultimately lost their former dominant presence. The 2000s have been a witness to the revival of some of these business groups whereas many others are still in search of the suitable strategic response to the new economic and institutional environment. The book explores the forces of product diversification strategy of Indian business groups through a conglomeration of empirical analysis and case studies. The authors cover a period exceeding 25 years of business group activity in the Indian context, and attempt to relate the performance of Indian business groups to their diversification strategy, juxtaposed against the context of institutional change in the Indian economy.

5 months ago

Principles of Corporate Finance 12/E — Principles of Corporate Finance 12/E

₹600 ~~₹1080~~

44% off

5 months ago

Organizational Behavior — Organizational Behavior

₹600 ~~₹1100~~

45% off

Long considered the standard for all organizational behavior textbooks, the Eighteenth Edition continues its tradition of making current, relevant research available to students in the language that they understand. While maintaining its hallmark features

5 months ago

Human Resource Management — Human Resource Management

₹600 ~~₹1000~~

40% off

5 months ago

MBA all books available — MBA all books available

₹700 ~~₹875~~

20% off

Description The fifth edition of Research Methods for Business Students brings the theory,philosophy and techniques of research to life and enables studentsto understand the practical relevance of the research methods. Ahighly accessible style and logical structure have made this the'student choice' and run-away market leader. The book is written for students on undergraduate andpostgraduate degree programmes in business, or business-relateddisciplines. For Sale in Indiansubcontinent only Case Studies and Focus on Student Research illustrate how student research can be conducted Research in the News and Focus on Management Research give examples of research in both academic and commercial environments Checklists, Questions and "Progressing your Research Project" give practical advice on the step-by-step process of conducting research Guidance on use of SPSS, NVivo and internet searching on the companion website How to use this book Guided tour Preface Contributors The nature of business and management research and structure of this book Formulating and clarifying the research topic Critically reviewing the literature Understanding research philosophies and approaches Formulating the research design Negotiating access and research ethics Selecting samples Using secondary data Collecting primary data through observation Collecting primary data using semi-structured, in-depth and group interviews Collecting primary data using questionnaires Analysing quantitative data Analysing qualitative data Writing and presenting your project report Appendices Glossary Index Mark Saunders is Professor of Business Research Methods at School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former Principal Lecturers, Gloucestershire Business School, University of Gloucestershire.

5 months ago

Information System for Mangers Rahul De — Information System for Mangers Rahul De

₹2000

5 months ago

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