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Fernando's Business Environment
In Business Environment, A. C. Fernando integrates concepts with real-world situations and the most recent data to help students grasp complex economic concepts, a clear understanding of which is required to comprehend the various facets of busine
ENTREPRENEURIAL DEVELEPOMENT by S. CHAND
This book is useful for B.Com., M.Com., and MBA students of all Indian Universities. Presentation of various aspects of entrepreneurship is the most salient features of this book. Clarity of all topics has been given throughout. Description of the most difficult topics, in a simple and easy to follow style, has been the authors main attempt. At the end of the each chapter Assessment Questions are included in this book. Glossary, Bibliography, Author Index, Subject Index and Abbreviations are incoporated at the end of the book.
Marketing Management by Kotler
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
Basic financial management for BBA/MBA
Financial Management is so crucial for any organization––public or private sector––as profit maximization and increasing the shareholder value depend, to a large measure, on efficient and effective financial management of the company or firm. With this end in view, Professor Bhabatosh Banerjee, drawing from his expertise and his rich and long years of experience, gives a masterly analysis of the fundamental principles of financial management along with their applications. While retaining the distinguishing features of the previous edition, the book is now a much more comprehensive one on Financial Management. Significant changes have been incorporated into the chapters relating to cost of capital, analysis of leverages, capital structure theories and planning, capital budgeting decision, working capital management, changes in financial position, accounting ratios and financial statement analysis, mergers and acquisitions and corporate governance for further value addition of the book.The book is logically organized into five parts—Part I: Basic Concepts, Part II: Financial and Dividend Decisions, Part III: Investing in Long-term and Short-term Assets, Part IV: Performance Analysis and Measurement, Part V: Contemporary Topics—to enable the students to understand the concepts, with suitable cases, chronologically and more effortlessly.This book is primarily intended as a text for the students of commerce and management courses. It will also be highly useful for those appearing in CA and ICWAI examinations. In addition, the text will benefit practising finance and accounting professionals, corporate managers, and participants in management development programs.KEY FEATURES• Includes numerous illustrations, worked-out problems and exercises covering recent questions in university and professional examinations. • Gives corporate practices in professional management, wherever found necessary. This will enable the students to acquaint themselves with real-life situations. • Provides Case Studies in a few complex chapter
Organisational Behaviour for MBA
Long considered the standard for all organizational behavior textbooks, the Eighteenth Edition continues its tradition of making current, relevant research available to students in the language that they understand. While maintaining its hallmark features
Business Communication for MBA
Communication has evolved over the years. Face-to-face interactions of the past have given way to technology-driven channels of communication in present times. Communication audit, crisis communication, financial communication, communication beyond boundaries, and corporate communication are the new buzzwords in the language of business. The second edition of Business Communication for Managers, aimed at all MBA students, begins by briefly analysing the various theories of communication. It demonstrates methods of effective communication through examples, real-life scenarios, and role-plays. It adopts a multi-dimensional and integrative approach to solve communication dilemmas at the workplace and touches upon the thoughts related to attention, perception, empathy, and professionalism