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Data Visualization (Camm, Cochran, Fry, Ohlmann) Cengage

Data Visualization (Camm, Cochran, Fry, Ohlmann) Cengage

₹514 ₹1050
51% off

Phone-9836800954 DATA VISUALIZATION: Exploring and Explaining with Data is designed to introduce best practices in data visualization to undergraduate and graduate students. This is one of the first books on data visualization designed for college courses. The book contains material on effective design, choice of chart type, effective use of color, how to both explore data visually, and how to explain concepts and results visually in a compelling way with data. The book explains both the "why" of data visualization and the "how." That is, the book provides lucid explanations of the guiding principles of data visualization through the use of interesting examples.

1 year ago
Corporate Communication (Jaishri Jethwaney)

Corporate Communication (Jaishri Jethwaney)

₹454 ₹995
54% off

Phone-9836800954 Corporate Communication: Concepts and Practicea comprehensive and engaging textbookhelps in understanding the underlying concepts and real-life strategies of communication in modern-day corporate set-ups. One of the youngest management disciplines, corporate communication is used by companies to position themselves to the outside world in a highly competitive business environment and to build a sense of being, on the one hand, and creating a feeling of pride in being associated with the company for various stakeholders, especially the employees and investors.Some of the functions of corporate communication include identifying and segmenting stakeholders, articulating brand positioning, selecting appropriate channels of internal and external communication, and managing crises, conflicts, and reputations, among others. This revised edition offers a fresh perspective into all basic and critical aspects of corporate communication and incorporates the latest changes in governmental policies and industry trends to aid students adapt to the contemporary business environment and become industry-ready.This book will be of great interest to students and researchers working in the areas of corporate communication, organizational communication, journalism, mass communication, communication studies, public relations, and human resource management.

1 year ago
Legal Aspects of Business (Ravinder Kumar) Cengage 6th Edition

Legal Aspects of Business (Ravinder Kumar) Cengage 6th Edition

₹404 ₹850
52% off

Phone-9836800954 Legal Aspects of Business is a comprehensive text on the subject, tailored to meet the venerable needs of MBA, M.Com., PGDBM, BBA, B.Com., and similar programmes in Commerce and Business Management offered by various universities and B-schools across the country. The sole objective to bring out this volume is to acquaint prospective managers with the key business legislations that govern business activities so that they are able to take decisions that do not fail the test of law of the land. The main legislations covered in this volume, as amended up-to-date, include: The Indian Contract Act, 1872; The Negotiable Instruments Act, 1881; The Sale of Goods Act, 1930; The Partnership Act, 1932; The SEBI Act, 1992; The Information Technology Act, 2000; The Competition Act, 2002; The Right to Information Act, 2005; The Limited Liability Partnership Act, 2008; The Companies Act, 2013; The Insolvency and Bankruptcy Code, 2016; The Goods and Services (Amendment) Act, 2018; The Consumer Protection Act, 2019; and Environmental and Intellectual Property Laws.The book elaborates on the core concepts of business laws in a logical, concise, and yet illustrative manner, and has been written from an Indian perspective. Landmark judgments have been added to supplement and illustrate the technical aspects of the subject matter. The basic principles of business law have been presented in an interesting and lively manner. Pedagogical features such as learning objectives, sidebars defining key terms, end-of-chapter summary, objective-type-questions, caselets, review questions, and a comprehensive set of case studies make teaching and learning of business and corporate laws engaging.

1 year ago
Organisational Behaviour

Organisational Behaviour

₹600

1 year ago
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Statistics for Business and Economics

Statistics for Business and Economics

₹960

1 year ago
MICROECONOMICS for MBA

MICROECONOMICS for MBA

₹660

Over the years, the word 'yoga' has become synonymous with Hatha Yoga, a type of yoga that focusses on a set of physical postures to keep our bodies fit and healthy. However, there are many other types of yoga, with each having the same primary objective-the union of mind, body and spirit. Mantra Yoga also connects our lower selves with our higher selves through the sound vibrations emanating from mantras or japas. Despite the growing popularity of chanting mantras, the discipline and the rationale underlying this unique and distinct form of yoga have not been expounded in a manner that explains its enormous benefits. Fortunately, the Western world's insistence on scientific reasoning has led to numerous modern-day experiments that prove the physiological benefits of the ancient tradition of chanting mantras. This book will help the reader feel the power of connecting with the universe through vibrational frequencies and achieve their fullest potential. The book uses the ancient wisdom of Mantra Yoga to address issues related to modern living. The book will guide the reader towards the possibilities of a higher existence. An essential guide for the practice of Mantra Yoga to attain peace, happiness and awakening.

1 year ago
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Finance statement

Finance statement

₹400

1 year ago
Organization behavior

Organization behavior

₹500

Long considered the standard for all organizational behavior textbooks, the Eighteenth Edition continues its tradition of making current, relevant research available to students in the language that they understand. While maintaining its hallmark features

1 year ago
Finance Accounting

Finance Accounting

₹400

This highly acclaimed text, now in its seventh edition, is designed as a first-level course in MBA and professional programmes. It explains how to prepare, analyze, and interpret financial statements. NEW TO THE EDITION Topics: ESG, fraud analytics, fraud triangle and analysis of the statement of cash flows of Dr. Reddy's Laboratories. Major revisions: Revenue recognition, lease accounting and employee benefits. Expanded coverage: Fraud, earnings quality, earnings management, pro forma measures and short-sellers. Real-world cases: Autonomy, Coffee Day, Cox & Kings, EIH, General Electric Company, Indian Oil, Indian Overseas Bank, Mahindra & Mahindra, McNally Bharat, Noble Group, Punjab National Bank, Reliance Jio Infocomm, Sun Pharma, Tesco, Tesla, Theranos , Wirecard, Yes Bank, Zee Entertainment and Zomato. Pedagogical features: Technology in accounting and impact of Covid-19 on reporting. Examples: New examples in Application, Chapter Vignette, Earnings Quality Analysis, Financial View, and Real World. LEARNING RESOURCES Interactive Study Guide available at https://www.phindia.com/narayanaswamy_financial_accounting has solution templates, self-test questions, key ideas, and chapter review slides. TARGET AUDIENCE • MBA • BBA

1 year ago
Diversity in Organizations (Bell, Leopold) Cengage 4th Edition Unused

Diversity in Organizations (Bell, Leopold) Cengage 4th Edition Unused

₹514 ₹999
49% off

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1 year ago
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Advertising and Promotion (Belch, Purani) McGrawhill 12e

Advertising and Promotion (Belch, Purani) McGrawhill 12e

₹564 ₹1130
50% off

Phone-9836800954 This book introduces students to this fast-changing field of marketing communications. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations promotional programs than just advertising. The twelfth edition of this text addresses the many changes taking place in the world of advertising and promotion by an integrated marketing communications (IMC) perspective. This new edition also places heavy emphasis on digital and social media by integrating discussion of these topics throughout the text

1 year ago
Corporate Governance (Sandeep Goel) Wiley

Corporate Governance (Sandeep Goel) Wiley

₹454 ₹899
49% off

Phone-9836800954. Sealed book. Unused. It explores corporate management in diverse sectors, its interface with media and public policy, and delves into the realms of Corporate Social Responsibility and Business Ethics. With a strong focus on international corporate governance and a running case of James in every chapter, this book offers real -world corporate case studies and knowledge-testing sections.

1 year ago
Essentials of Pricing Analysis (Erik Haugom)

Essentials of Pricing Analysis (Erik Haugom)

₹624 ₹1395
55% off

Phone-9836800954 Essentials of Pricing Analysis (Erik Haugom)

1 year ago
Corporate Strategy (Phanish Puranam, Bart Banneste)

Corporate Strategy (Phanish Puranam, Bart Banneste)

₹564 ₹1235
54% off

Phone-9836800954 Many companies are not single businesses but a collection of businesses with one or more levels of corporate management. Written for managers, advisors and students aspiring to these roles, this book is a guide to decision-making in the domain of corporate strategy. It arms readers with research-based tools needed to make good corporate strategy decisions and to assess the soundness of the corporate strategy decisions of others. Readers will learn how to do the analysis for answering questions such as 'Should we pursue an alliance or an acquisition to grow?', 'How much should we integrate this acquisition?' and 'Should we divest this business?'. The book draws on the authors' wealth of research and teaching experience at INSEAD, London Business School and University College London. A range of learning aids, including easy-to-comprehend examples, decision templates and FAQs, are provided in the book and on a rich companion website.

1 year ago
Ethics and the Conduct of Business (Boatright, Smith) Pearson 8e

Ethics and the Conduct of Business (Boatright, Smith) Pearson 8e

₹404 ₹850
52% off

Phone-9836800954 Ethics and the Conduct of Business 8/e, is essential for a full understanding of the positions and arguments offered on the main issues in business ethics. Fortunately, the amount of theory needed is relatively small, and much of the discussion of these issues can be understood apart from the theoretical foundation. The study of ethical issues in business is not confined to a single academic discipline. The aim of the book is to help students to understand various ethical problems implicated in the conduct of business. The book focuses on the fact that adopting a moral point of view and using moral reasoning in business decision making is in the best interest of the individual, organization and the society.

1 year ago
Strategic Management and Competitive Advantage (Barney, Hesterly) 5e

Strategic Management and Competitive Advantage (Barney, Hesterly) 5e

₹404 ₹915
56% off

Phone-9836800954 Strategic Management and Competitive Advantage: Concepts and Cases 5 Edition (English, Paperback, William S. Hesterly, Jay B. Barney)

1 year ago
Digital Marketing (Seema Gupta) McGrawhill 3rd Edition (Unused Code)

Digital Marketing (Seema Gupta) McGrawhill 3rd Edition (Unused Code)

₹404 ₹999
60% off

Phone-9836800954 Built to focus on what matters most in todays high-tech, globalized world, the third edition of Digital Marketing combines curricula needs with practitioners insights from across the entire spectrum of the subject area. The book takes a thoroughly application-based approach and is useful for both beginners trying to understand the nuances of the subject as well as practitioners needing managerial insights. The text is replete with latest data and figures to capture latest developments in the subject area and a plethora of enhanced pedagogical features.Salient Features:1. Comprehensive sections on search engine advertising, campaign budget optimization, Passage Indexing on Google, Quora marketing, meme marketing, etc.2. Detailed discussions of most trending topics such as Instagram Reels, YouTube and LinkedIn algorithms, video and voice SEO, using hashtags, machine learning in Google Analytics, etc.3. Addition of relevant case studies across all the chapters4. Enhanced pedagogy with new Practical Exercises, Project Cases, Reference Notes, etc.5. Provides extensive online content for students and instructors

1 year ago
Whats Your Digital Business Model? (Peter Weill, Stephanie Woerner)

Whats Your Digital Business Model? (Peter Weill, Stephanie Woerner)

₹664 ₹1499
56% off

Phone-9836800954 Digital transformation is not about technology--it's about change.In the rapidly changing digital economy, you can't succeed by merely tweaking management practices that led to past success. And yet, while many leaders and managers recognize the threat from digital--and the potential opportunity--they lack a common language and compelling framework to help them assess it and guide them in responding. They don't know how to think about their digital business model.In this concise, practical book, MIT digital research leaders Peter Weill and Stephanie Woerner provide a powerful yet straightforward framework that has been field-tested globally with dozens of senior management teams. Based on years of study at the MIT Center for Information Systems Research (CISR), the authors find that digitization is moving companies' business models on two dimensions: from value chains to digital ecosystems, and from a fuzzy understanding of the needs of end customers to a sharper one. Looking at these dimensions in combination results in four distinct business models, each with different capabilities. The book then sets out six driving questions, in separate chapters, that help managers and executives clarify where they are currently in an increasingly digital business landscape and highlight what's needed to move toward a higher-value digital business model.Filled with straightforward self-assessments, motivating examples, and sharp financial analyses of where profits are made, this smart book will help you tackle the threats, leverage the opportunities, and create winning digital strategies.

1 year ago
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Strategic Brand Management (Keller, Swaminathan) Pearson 5th Edition

Strategic Brand Management (Keller, Swaminathan) Pearson 5th Edition

₹514 ₹1025
50% off

Phone-9836800954 Strategic Brand Management-Building, Measuring, & Managing Brand Equity,5e,deals with the importance of brands, their meaning to consumers, & how they can be managed properly. This book aims to provide a comprehensive & up-to-date treatment of the subjects of brands, brand equity, & strategic brand management-the design & implementation of marketing programs & activities to build, measure, & manage brand equity, with emphasis on customer-based brand equity.All new & updated, this edition provides a fresh look at branding paradigms & practices from digital perspective while retaining the relevance of traditional brand management. A new chapter Branding in the Digital Era talks of the provides a comprehensive overview of the major digital channels, & discusses their pros & cons. The concepts & techniques to improve the long-term profitability of their brand strategies are discussed in light of the current thinking & developments from both academics & industry participants, making the content relevant for both students of business management as well as practicing managers.The book entails examples of global brands-Amazon, Google, Apple, Mountain Dew & Harley Davidson-and also focuses on leading Indian brands & their strategies. Examples of brand stories like Amul, Dabur, HCL Laptops, Fastrack, Mahindra Scorpio, Old Monk, & Royal Enfield reveal the brand dynamics of these established names in the consumer world. In addition, cases of brand building strategies that added to the growth story of new brands-Yoga Bar, Bira, D Decor,Lenskart, & Paytm-provides new perspectives to ever-evolving brand strategies.The book entails examples of global brands-Amazon, Google, Apple, Mountain Dew & Harley Davidson-and also focuses on leading Indian brands & their strategies. Examples of brand stories like Amul, Dabur, HCL Laptops, Fastrack, Mahindra Scorpio, Old Monk, & Royal Enfield reveal the brand dynamics of these established names in the consumer world. In addition, cases of brand building strategies that added to the growth story of new brands-Yoga Bar, Bira, D Decor,Lenskart, & Paytm-provides new perspectives to ever-evolving brand strategies.

1 year ago
Supply Chain Management (S. Chopra, D. Kalra) Pearson 7th Edition

Supply Chain Management (S. Chopra, D. Kalra) Pearson 7th Edition

₹424 ₹900
53% off

Phone-9836800954 Learning objectives help students understand what they need to take away from each chapter. The link between supply chain decisions and the financial performance of a firm has been developed in detail in Chapter 3. Concepts underlying the design of distribution networks are illustrated in the context of omni-channel retailing in Chapter 4. New mini-cases, examples, and exercises with a global focus have been added to help students apply the concepts and methodologies in the context of strategic decision-making for a business. Some of these examples in the Indian context include: GSTA Logistics Game Changer in India, Jaipur RugsNetworking Tradition with Modernity, Outsourcing Maintenance Repair and Operations (MRO) Service by the Indian Aviation Industry,

1 year ago
Options, Futures and Other Derivatives (John Hull, S. Basu) Pearson 11

Options, Futures and Other Derivatives (John Hull, S. Basu) Pearson 11

₹514 ₹950
46% off

Phone- 9836800954 Options, Futures and Other Derivatives (John Hull, S. Basu) Pearson 11

1 year ago
Introduction to Operations Research

Introduction to Operations Research

₹310

The author have used numerical examples as the means for presentation of the underlying ideas of different operations research techniques.Accordingly,a large number of comprehensive solved examples,taken from a variety of fields,have been added in every chapter and they are followed by a set of unsolved problems with answers(and hints wherever required)through which readers can test their understanding of the subject matter.The book,in its present form,contains around 650,examples,1,280 illustrative diagrams.

1 year ago
Principles of Macroeconomics

Principles of Macroeconomics

₹300

1 year ago
MKTG principles of marketing

MKTG principles of marketing

₹450

1 year ago
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