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Financial Managment by Prasanna Chandra

Financial Managment by Prasanna Chandra

₹350

Financial Management: Theory and Practice 8E" by Prasanna Chandra is a comprehensive guide to understanding the principles and practices of financial management. The book covers a wide range of topics, including financial analysis, planning, and decision-making, as well as risk management, capital budgeting, and working capital management. One of the key themes of the book is the importance of financial management in achieving business success. Through real-world examples and case studies, Chandra illustrates how effective financial management can help organizations achieve their goals and maximize shareholder value. Key features of the book include in-depth explanations of financial concepts, practical examples to illustrate key principles, and end-of-chapter exercises to help readers apply their knowledge. The book also includes a detailed discussion of recent developments in the field of financial management, making it a valuable resource for both students and practitioners. Positive reviews of the book praise its clear and concise writing style, as well as its practical approach to financial management. Reviewers have noted that the book is easy to understand and provides valuable insights into the complexities of financial decision-making. Overall, "Financial Management: Theory and Practice 8E" is a must-read for anyone looking to deepen their understanding of financial management and improve their decision-making skills in the business world. With its comprehensive coverage of key concepts and practical examples, this book is sure to be a valuable resource for students and professionals alike.

1 year ago
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Marketing management Kotler keller book

Marketing management Kotler keller book

₹950

Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and fra

1 year ago
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