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Business research methodology
Business Policy 1 – 15 2. Strategy And Strategic Management 16 – 42 3. Competitive Advantage And Strategies 43 – 70 4. Business Environment 71 – 101 5. Strategic Planning 102 – 120 6. The Strategy Hierarchy Or Level Of Strategy 121 – 235 7. Stakeholder, Corporate Governance And Csr, Leader 236 – 270 8. Strategic Change, Decision Making And Formulation 271 – 315 9. Strategic Control And Evaluation 316 – 343 10. Strategy Implementation 344 – 406
A First course in computers
If you are one of those who love technology, not for technology's sake, but for what it can do for you, and if you want to be able to say that you “Know Computers” instead of “No Computers”, this is the book for you! A First Course in Computers is a computer manual, quick guide, helpdesk and your computer teacher, all rolled in one. Just keep the book in front of you, look at the sample exercises given at the beginning of each section and start following the step-by-step visual instructions to complete the exercise. Learn easily and effectively—learn by doing.
Marketing Management by Philip Kotler, Kevin Lane Keller 15th Edition
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
BUSINESS RESEARCH METHODS
This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
Project Management for college students
If you are tired of traditional Project Management Practices, struggling with a high rate of project failures or looking for a "new", "light" and "engaging" way to manage your Projects then this book is for you. This is probably the first book globally which showcases the immense potential for Mind Mapping across the project life cycle from start to finish. What is more with every purchase you get free access to 40 Mind Map templates which you can immediately use, and benefit from, by applying them in your projects. What Some of the Industry Leaders have to say about the book: "Just as the LEAN movement transformed the Manufacturing industry, Mind Maps can do the same to the field of Project Management. A Mind Map helps cuts across the noise in multiple situations, brings into focus the core issue and ignites creativity through whole brain thinking. Through this book Maneesh has provided a framework and examples to apply Mind Mapping to the practice of Project Management - a bold move that will encourage creative thinking and problem solving. A must read for organizational heads and all project managers." - Nitin Kulkarni, Founder & Principal Consultant, Elevo Consulting "The book is a Project management and Mind Maps toolkit coming from a practicing professional and trainer Maneesh Dutt. It is a guide map for decision makers to enable project professionals become more creative and innovative in managing projects. Projects, today, are more like a hundred meter sprint than a marathon and deserve nimble techniques like Mind Maps to execute better. The book picks up the threads from project management fundamentals along with inspiration from nature and provides a rich array of Mind Map templates allowing organizations to kick start their journey towards better project management. A real boon to organizations that are involved in any Project activity!" -Gaurang Joshipura, Managing Director, Zeppelin Systems India Pvt. Ltd.
Operation and Supply Chain Management
The book deals with the powerful concept of Business Process Reengineering (BPR) employed to bring about dramatic improvement in key business processes. It compares other important management concepts with BPR like Kaizen, TQM, Quality Function Deployment (QFD), ISO Standards and Enterprise Resource Planning (ERP). The book also deals with the management of change at length for a clear understanding of several aspects of change needed for the successful implementation of BPR in an organization.1. Business Process Reengineering and Kaizen 2. Definition and Illustrations of Business Process Reengineering 3. Business Process Reengineering and Other Management Concepts 4. Implementation of Business Process Reengineering5. Reengineering Structure 6. Common Pitfalls in Business Process Reengineering 7. Change Management in Business Process Reengineering
