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MBA - STRATEGIC MANAGEMENT — MBA - STRATEGIC MANAGEMENT

₹560 ~~₹1000~~

44% off

1 year ago

MBA book NMIMS — MBA book NMIMS

₹300

1 year ago

Total Quality Management — Total Quality Management

₹500

1 year ago

OPTIONS FUTURES AND OTHERS (MBA,PGPM,BBA,B.COM) — OPTIONS FUTURES AND OTHERS (MBA,PGPM,BBA,B.COM)

₹950

1 year ago

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Financial Risk Management — Financial Risk Management

₹500

1 year ago

GMAT Official Guide 2022 edition — GMAT Official Guide 2022 edition

₹1150

1 year ago

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Customer relationship management 5th edition by Daniel D Prior — Customer relationship management 5th edition by Daniel D Prior

₹600 ~~₹725~~

17% off

1 year ago

Financial accounting for management by Ambrish Gupta — Financial accounting for management by Ambrish Gupta

₹500

1 year ago

Corporate Finance — Corporate Finance

₹700

1 year ago

Financial ACCT: A South-Asian Perspective, 3rd Edition — Financial ACCT: A South-Asian Perspective, 3rd Edition

₹500

1 year ago

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Organizational Behavior: Managing People and Organizations — Organizational Behavior: Managing People and Organizations

₹500

1 year ago

Managerial Economics, 10e — Managerial Economics, 10e

₹700

1 year ago

CFIN: A South-Asian Perspective, 2nd Edition — CFIN: A South-Asian Perspective, 2nd Edition

₹110

1 year ago

Neuromarketing for Dummies (Genco, Pohlmann, Steidl) — Neuromarketing for Dummies (Genco, Pohlmann, Steidl)

₹514 ~~₹1950~~

74% off

Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more.

1 year ago

Experiential Marketing (Wided Batat) — Experiential Marketing (Wided Batat)

₹594 ~~₹1195~~

50% off

Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to the same store or revisit the same destination over and over again? Is there a framework underlying how past and lived shopping experiences can affect our future experiences, our buying decisions, and our brand loyalty?In this exciting new book, Wided Batat introduces readers to the new customer experience framework and the era of the "Experiential Marketing Mix." She introduces the concept of the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process); a tool that focuses on the consumer as a starting point in marketing strategies. By using these, companies can design suitable, emotional, and profitable customer experiences in a phygital context (physical place and digital space) including both offline and online digital experiences. Batat argues that a traditional product-centric should be replaced by the appropriate mix of 7Es, based upon a more consumer/experience-centric logic.

1 year ago

Entrepreneurship McGrawhill 11e (Hisrich, Peters, Shepherd) — Entrepreneurship McGrawhill 11e (Hisrich, Peters, Shepherd)

₹514 ~~₹995~~

48% off

Entrepreneurship, 11th edition, is a textbook that encourages students and readers to follow a logical manner on the process of formulating, planning, and implementing a new venture. It draws examples from real-life entrepreneurs and successful ventures. Its lucid language, excellent pedagogical features along with mention of important websites assist readers to reinforce key topics and get started. Comprehensive book-end cases give in-depth insights and address the dynamics of todays entrepreneurial challenges. While striking a fine balance between theory and practice, the text attributes special focus on the Indian context to improve the comprehension of concepts for the Indian audience.

1 year ago

Human Resource Management (Dessler, Varkkey) Pearson 17th Edition — Human Resource Management (Dessler, Varkkey) Pearson 17th Edition

₹514 ~~₹1049~~

51% off

Human Resource Management, 17e provides students in human resource management courses and practicing managers with a full and practical introduction to the latest human resource management concepts and techniques in a highly readable and understandable form. This book is a useful resource for readers as it delves into the fundamentals of HR practices and highlights the need for a strong foundation in HR/personnel management concepts and techniques for the effective execution of day-to-day management responsibilities. The Indian edition, enriched with examples and case studies of Indian companies, makes the discussion of topics an interesting read for the audience of this book in this subcontinent. Features Coverage on the COVID-19 pandemics effects on HR. Revised Chapter 2 on Employment Laws in India and the U.S. Enriched features like New Opening Vignettes, New Normal boxes, and expanded Diversity Counts boxes. Special focus on Diversity, Equity, and Inclusion (DE&I) Discussion of topics with Indian examples like Axis Bank, Tech Mahindra, Marico, Zydus Lifesciences, Mahindra and Mahindra, Infosys, and many more. Inclusion of Indian case studies of Bank of Baroda, Zomato, Taj Mahal Palace Hotel (IHC), and a few others.

1 year ago

Data Mining for Business Analytics (Shmueli, Bruce) Wiley — Data Mining for Business Analytics (Shmueli, Bruce) Wiley

₹514 ~~₹999~~

49% off

Data Mining for Business Analytics: Concepts, Techniques, and Applications in Python presents an applied approach to data mining concepts and methods, using python software for illustration. Readers will learn how to implement a variety of popular data mining algorithms in Python to tackle business problems and opportunities. It is a comprehensive resource for students pursuing courses in data mining, business analytics, and related courses within the domain of AI.

1 year ago

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Procurement Principles and Management Pearson 11 edition — Procurement Principles and Management Pearson 11 edition

₹404 ~~₹855~~

53% off

Now in its eleventh edition, Procurement Principles and Management has been essential reading for practitioners and students of purchasing and procurement for nearly 50 years. This new edition will provide the reader with a reflection of mainstream practice alongside insight into developing ideas and approaches. This book has been updated to cover the continuous change and development in the field of purchasing, and carefully balances emerging philosophies with proven and established thinking and practice in the profession.

1 year ago

Economics of Strategy (Besanko, Dranove, Shanley, Schaefer) Wiley 7e — Economics of Strategy (Besanko, Dranove, Shanley, Schaefer) Wiley 7e

₹564 ~~₹1099~~

49% off

Phone-9836800954 Economics of Strategy focuses on the key economic concepts students must understand and master to develop a sound business strategy. With a thorough and deep analysis, this Indian adaptation introduces the emerging business phenomena such as online network applications, business platforms, and big data. The inclusion of a completely new chapter on Business Platforms and Competition will help students in comprehending the role of platforms in todays competitive business era.

1 year ago

Marketing Research Text and Cases (Rajendra Nargundkar) McGrawhill 4e — Marketing Research Text and Cases (Rajendra Nargundkar) McGrawhill 4e

₹514 ~~₹999~~

49% off

This revised fourth edition of Marketing Research continues to provide a crisp, clear, and easy-to-understand view of the methods, processes and techniques used in marketing research. The book has been updated to reflect some recent developments in the subject area that aid managerial decision-making. All aspects of marketing researchquantitative and qualitative, the what, why, and how of statistical toolsare covered with the help of relevant case studies.

1 year ago

Competing on Analysis (Thomas Davenport, Harris) Harvard Business Rev — Competing on Analysis (Thomas Davenport, Harris) Harvard Business Rev

₹624 ~~₹1399~~

55% off

Phone-9836800954 Competing On Analytics: The New Science Of Winning, available in hardcover, is a book for those who want to learn the art of analytic thinking and use it to transform the basic data of a company into a competitive tool. This is very handy especially for those readers who have jobs in the corporate sector. It attempts to help them unleash the best of analytics.This book mainly puts all its focus on the environment that revolves around business. It tries to tell the readers how data plays a very important role in a company these days. Apart from decision making, this book teaches how raw data can be used effectively as a competitive tool.In Competing On Analytics: The New Science Of Winning, the author also describes the different methods used by organizations that show high performance. The various ways of building competitive strategies with insights got from analyzing data is explained.Competing On Analytics: The New Science Of Winning, the first edition, was published on March 6, 2007. The authors have attempted to show the readers how simple it is to track the most profitable customers to get a great deal. It also talks about how product innovation can be accelerated and logistics can be regularized.

1 year ago

Horngren's Cost Accounting (Datar, Rajan) 16 Edition Pearson — Horngren's Cost Accounting (Datar, Rajan) 16 Edition Pearson

₹514 ~~₹1000~~

49% off

Cost accounting provides key data to managers for planning and controlling, as well as costing products, services, even customers. Cost Accounting, 16e focuses on how this discipline would help managers make better decisions, as cost accountants are increasingly becoming integral members of companys decision-making teams. In order to emphasize this prominence in decision making, the authors have used the different costs for different purposes theme throughout this book. By focusing on basic concepts, analyses, uses, and procedures instead of procedures alone, they have recognized cost accounting as a managerial tool for business strategy and implementation. This textbook also prepares students for the rewards and challenges they face in the professional cost accounting world of today and tomorrow.

1 year ago

Global Marketing (Hollensen, Bannerjee) Pearson 4 Edition — Global Marketing (Hollensen, Bannerjee) Pearson 4 Edition

₹564 ~~₹1100~~

49% off

Phone-9836800954 Drawing on an incomparable breadth of international examples, Global Marketing not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Written from the perspective of firms competing in international markets, irrespective of their country of origin, this book provides a complete and concentrated overview of the total international planning process.

1 year ago

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