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MARKETING MANAGEMENT By Kotler — MARKETING MANAGEMENT By Kotler

₹350

The South Asian edition of Marketing Management remains the bestselling textbook in the field because it continues to reflect the latest changes in marketing theory and practice. Retaining the original frameworks and concepts so vital to the book, this edition presents a contextually relevant text for students of the subcontinent by incorporating South Asian case studies and examples.

3 months ago

Marketing Management — Marketing Management

₹550 ~~₹862~~

36% off

Please Read Brand New, International Softcover Edition, Printed in black and white pages, minor self wear on the cover or pages, Sale restriction may be printed on the book, but Book name, contents, and author are exactly same as Hardcover Edition. Fast delivery through DHL/FedEx express.

3 months ago

MANAGERIAL ECONOMICS — MANAGERIAL ECONOMICS

₹350 ~~₹550~~

36% off

This well-known book on the subject has stood the test of time for the last 35 years because of the quality of presentation of its text. It has become students’ favourite as it provides the latest theories, thoughts and applications on the subject with timely revisions to stay up-to-date all the time. Since its first edition, it has provided complete, comprehensive and authentic text on micro and macro aspects of managerial economics. It has now been revised thoroughly with added interpretations of economic theories and concepts and their application to managerial decisions. NEW IN THE EIGHTH EDITION • Summary at the end of each chapter for quick recap • One complete new chapter; several new sections Some New Important Sections • ‘Derivation of Demand Curve with Changing Marginal Utility of Money’, and ‘Why Demand Curve Slopes Downward to Right’ • ‘Expansion Path of Production’ and ‘Equilibrium of Multi-plant Monopoly’ • ‘Theory of Interest Rate Determination’ and ‘Monetary Sector Equilibrium’ • ‘Current Foreign Trade Policy of India’ and ‘Current Role of the IMF’ • ‘Monetary Policy’ and ‘Current Scenario of CSR in India’

3 months ago

MANAGERIAL ECONOMICS: Analysis of Managerial Decision Making — MANAGERIAL ECONOMICS: Analysis of Managerial Decision Making

₹450 ~~₹695~~

35% off

Managerial Economics (Analysis of Managerial Decision Making), 9th Edition

3 months ago

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Business Correspondence and Report writing. 5 th Ed. — Business Correspondence and Report writing. 5 th Ed.

₹450 ~~₹645~~

30% off

3 months ago

BUSINESS COMMUNICATION — BUSINESS COMMUNICATION

₹250 ~~₹425~~

41% off

Galgotia Publishing Company

3 months ago

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Management by Stoner, Freeman and Gilbert — Management by Stoner, Freeman and Gilbert

₹350 ~~₹415~~

16% off

3 months ago

Consumer Behavior — Consumer Behavior

₹350

3 months ago

BBA 3rd semester — BBA 3rd semester

₹450

3 months ago

BBA semester 3 — BBA semester 3

₹400

3 months ago

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BBA semester three — BBA semester three

₹400

3 months ago

BBA semester 3 — BBA semester 3

₹350

3 months ago

Communication techniques and skills — Communication techniques and skills

₹100 ~~₹160~~

38% off

3 months ago

Nirali Publications — Nirali Publications

₹250

3 months ago

Nirali Publications — Nirali Publications

₹220

3 months ago

Nirali Publications — Nirali Publications

₹185

3 months ago

Nirali Publications — Nirali Publications

₹110

3 months ago

Nirali Publications — Nirali Publications

₹160

3 months ago

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Nirali Publication Business Communication — Nirali Publication Business Communication

₹220

3 months ago

Research book — Research book

₹275

This third edition has been made more structured to make the learning more systematic. More details are added to old chapters and some new chapters are also added keeping in mind the need of advanced data analysis in social science research. The usage of popular statistical package SPSS has also been shown through many examples.It is important to adopt an appropriate methodology in quality research. The present book provides the basic and advanced level discussion on research methodology so that the researchers may become familiar with the art of using research methods and techniques.The book is intended to serve as a textbook for social science students at graduate and postgraduate level. The book can be taken as a well–organised guide for researchers in social science and other areas.About the Author:Dr. C R Kothari was Principal, College of Commerce and Associate Professor in the Department of Economic Administration and Financial Management, University of Rajasthan, Jaipur, Rajasthan (India).Dr. Gaurav Garg is Assistant Professor in Decision Sciences Area,Indian Institute of Management, Lucknow, Uttar Pradesh (India).

4 months ago

Accounting fundamentals — Accounting fundamentals

₹250 ~~₹787~~

68% off

4 months ago

ETHICS IN BUSINESS AND CORPORATE GOVERNANCE FOR BBA — ETHICS IN BUSINESS AND CORPORATE GOVERNANCE FOR BBA

₹350

Overview: Business Ethics and Corporate Governance is a research based textbook which encompasses latest developments, contemporary issues and polemics in todays businesses. This book helps in developing critical thinking and resolving any and all ethical issues that are a reality for businesses today.

4 months ago

Internship — Internship

₹107 ~~₹120~~

11% off

4 months ago

Business statistics — Business statistics

₹250

4 months ago

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