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Integrated marketing
Approach to practical paediatrics is intended to address the importance of practical aspects in the field of paediatrics and to enable the students to learn and practise the nuances, art, and the science of clinical examination in paediatrics. The book is primarily aimed as a regular day-to-day consolidated asset for the MBBS students during their clinical postings and revisions thereafter.
Compensation 12e
This highly acclaimed text, now in its seventh edition, is designed as a first-level course in MBA and professional programmes. It explains how to prepare, analyze, and interpret financial statements. NEW TO THE EDITION Topics: ESG, fraud analytics, fraud triangle and analysis of the statement of cash flows of Dr. Reddy's Laboratories. Major revisions: Revenue recognition, lease accounting and employee benefits. Expanded coverage: Fraud, earnings quality, earnings management, pro forma measures and short-sellers. Real-world cases: Autonomy, Coffee Day, Cox & Kings, EIH, General Electric Company, Indian Oil, Indian Overseas Bank, Mahindra & Mahindra, McNally Bharat, Noble Group, Punjab National Bank, Reliance Jio Infocomm, Sun Pharma, Tesco, Tesla, Theranos , Wirecard, Yes Bank, Zee Entertainment and Zomato. Pedagogical features: Technology in accounting and impact of Covid-19 on reporting. Examples: New examples in Application, Chapter Vignette, Earnings Quality Analysis, Financial View, and Real World. LEARNING RESOURCES Interactive Study Guide available at https://www.phindia.com/narayanaswamy_financial_accounting has solution templates, self-test questions, key ideas, and chapter review slides. TARGET AUDIENCE • MBA • BBA
Business Mathematics for BBA 1st Semester
Mathematics for business studies has been designed strictly in accordance with the latest syllabus prescribed by the University of Delhi for b.com (hons.) semester 3 paper DSC-3 1 under NEP. The material in this book is designed to provide maximum flexibility of use for teachers person students alike.
Managing Process and Organisational Behaviour for BBA 1st semester
This book of "management process and organisational behaviour" provides a sound understanding of relevant concepts of the subject. In this book, every effort has been made to make the text easy to understand keeping the material according to the syllabus. Examples, figures, and tables have been used in the book to make students understand the text easily and effectively. Exercises and case studies are also provided and just work which will help students to prepare for the examination.
LRDI For CAT
Data Interpretation: Practice Book for the CAT and Other MBA Entrance Examinations aims to help students to sharpen their skills in data interpretation. The crisp, concise and comprehensive presentation of the content ensures easy understanding. The students get to solve different types of questions that usually appear in CAT as well as other management entrance examinations like MAT, GMAT, CMAT, SNAP, NMAT, etc.
Statistics For Economics
The book has been designed topic and subtopic-wise, keeping the students’ needs in mind. The current edition has certain unique features: Each chapter starts with a To Do list. It gives the central idea of the chapter and the way it has been addressed. Each chapter is divided into several sections corresponding to different components of the syllabus. Each chapter is splashed with HOTS. This is to promote clarity of the basics. Focus Zones in each chapter present a crux of the concepts. Blocks in each chapter include matter of special significance. Power Points and Revision Window offer a quick glance of the subject matter. ‘Exercise’ is tuned to the pattern of examination. Answers to important questions focus on the technique of writing. The exercise includes: objective type questions (remembering & understanding based questions), divided into five sections: (a) multiple choice questions, (b) fill in the blanks, (c) true or false, (d) matching the correct statements, (e) ‘very short answer’ objective type questions reason-based questions HOTS & applications analysis & evaluation CBSE questions (with answers or reference to the text for answers) NCERT questions (with hints to answers) miscellaneous and add-on questions (with hints or reference to the text for answers) Dos and Don’ts (at the end of each chapter) should serve as a safeguard against misinterpretation of the concepts. Ability Zone is a uniquely designed section at the end of the chapter. This raises the difficulty level, of course, but should serve as a useful material for the outstanding learners. Solved & Unsolved numericals are given to boost a grip on the subject.
ORGANISATIONAL BEHAVIOUR
Long considered the standard for all organizational behavior textbooks, the Eighteenth Edition continues its tradition of making current, relevant research available to students in the language that they understand. While maintaining its hallmark features
FINANCIAL ACCOUNTING A MANAGERIAL PERSPECTIVE BY R. NARAYANASWAMY
This highly acclaimed text, now in its seventh edition, is designed as a first-level course in MBA and professional programmes. It explains how to prepare, analyze, and interpret financial statements. NEW TO THE EDITION Topics: ESG, fraud analytics, fraud triangle and analysis of the statement of cash flows of Dr. Reddy's Laboratories. Major revisions: Revenue recognition, lease accounting and employee benefits. Expanded coverage: Fraud, earnings quality, earnings management, pro forma measures and short-sellers. Real-world cases: Autonomy, Coffee Day, Cox & Kings, EIH, General Electric Company, Indian Oil, Indian Overseas Bank, Mahindra & Mahindra, McNally Bharat, Noble Group, Punjab National Bank, Reliance Jio Infocomm, Sun Pharma, Tesco, Tesla, Theranos , Wirecard, Yes Bank, Zee Entertainment and Zomato. Pedagogical features: Technology in accounting and impact of Covid-19 on reporting. Examples: New examples in Application, Chapter Vignette, Earnings Quality Analysis, Financial View, and Real World. LEARNING RESOURCES Interactive Study Guide available at https://www.phindia.com/narayanaswamy_financial_accounting has solution templates, self-test questions, key ideas, and chapter review slides. TARGET AUDIENCE • MBA • BBA
