Buy used Bachelor of Business Administration (BBA) books online in India
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Marketing management
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
Sales and Distribution Management
"The Primary aim of the book is to provide students of management with a firm foundation for understanding all the main components of sales and distribution management. The book has a practical orientation, as it is written by authors who have worked as practicing managers mostly in sales and distribution and between them have over 60 yrs of industry experience. The book, therefore, is a useful resource to practicing professionals in industry, training and consultancy. New to this edition ? Coverage of all the topics that a sales/distribution manager needs to know in order to carry out his/her job effectively. ? Focus on the decision-making process and implementation of decisions in sales and distribution management. ? A new chapter on Sales Promotion has been added to reflect the increasing interest in sales promotion shown by industry professionals and academic fraternity. ? Important topics have been introduced and expanded like e-Selling, Marketing Intelligence, Retailing, Managing Key Accounts, Marketing Logistics and SCM, Channel Systems and their Management, and so on."
Unused Cost Accounting 6e Mc Graw Hill Jawahar Lal et al.
1. FINANCIAL AND MANAGEMENT ACCOUNTING: AN OVERVIEW 2. ACCOUNTING POSTULATES, CONCEPTS AND PRINCIPLES 3. ACCOUNTING EQUATION AND TRANSACTION ANALYSIS 4. ACCOUNTING MECHANICS-I: JOURNALS 5. CASH BOOK AND SUBSIDIARY BOOKS 6. ACCOUNTING MECHANICS-II: LEDGER POSTING AND TRIAL BALANCE 7. BANK RECONCILIATION STATEMENT 8. ERRORS AND THEIR RECTIFICATION 9. PREPARATION OF FINANCIAL STATEMENTS: PROFIT AND LOSS ACCOUNT AND BALANCE SHEET 10. DEPRECIATION ACCOUNTING 11. INVENTORY VALUATION 12. STATEMENT OF CHANGES IN FINANCIAL POSITION (SCFP) 13. CASH FLOW STATEMENT 14. FINANCIAL STATEMENT ANALYSIS 15. NATURE OF COST ACCOUNTING 16. COST: CONCEPTS AND CLASSIFICATIONS 17. MATERIALS CONTROL 18. LABOUR COSTS ACCOUNTING AND CONTROL 19. OVERHEADS: DISTRIBUTION 20. JOB, CONTRACT AND BATCH COSTING 21. PROCESS COSTING 22. SERVICE COSTING 23. MARGINAL (VARIABLE) COSTING 24. ALTERNATIVE CHOICES DECISIONS 25. STANDARD COSTING 26. BUDGETING 27. RESPONSIBILITY ACCOUNTING, DIVISIONAL PERFORMANCE MEASUREMENT AND TRANSFER PRICING 28. ACTIVITY-BASED COSTING (ABC) APPENDIX - CASES.
Accounting Information Systems, 13e by B Romney Marshall and J Steinba
The market-leading text with the most comprehensive, flexible coverage of AIS available.This market-leading text delivers the most comprehensive and flexible coverage of our major approaches to teaching AIS, while allowing instructors the flexibility to reorder chapters and focus the material to suit their individual course needs. This new edition has been updated to cover all of the most recent developments in AIS and to show AIS has changed the roles of an accountant.Teaching and Learning ExperienceThis texts presents a better teaching and learning experience-for you and your students. Here's how:Students see the concepts in actionUp-to-date information covers critical topicsStudents get numerous opportunities to practice and hone their skillsInstructors get the flexibility to tailor the material to fit their individual course needsFeaturesIntegrated chapter-opening cases introduce important material and reinforce key concepts.Key concepts and topics are identifiedSeveral key issues/problems to be solved as presentedThe cases are referenced throughout the chapterChapter summaries present solutions to the problems and issues raised in the caseA real-world view in the focus boxes and real-world examples help students understand how companies are using the latest IT developments to improve their AIS.Up-to-date information covers critical topics, such as:Fraud and computer fraudInternal control frameworks COSO, COSO-ERM and COBITInformation security countermeasures, including the security and control implications associated with virtualization and cloud computingHands-on Excel exercises, many based on ?how-to? tutorials that appeared in recent issues of the Journal of Accountancy, help readers hone their computer skills.Numerous problems in every chapter provide additional opportunities to demonstrate mastery of key concepts.Cases in each chapter encourage reader to delve deeper i
Entrepreneurship Development
The revised and updated Third edition of Entrepreneurship Development and Small Business Enterprises discusses how entrepreneurs can successfully manage their ventures in a highly dynamic and challenging environment. This book prepares students for life o
