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Business Communication
It is a comprehensive textbook especially designed for the students of commerce, management and other professional courses. It serves both as a learner´s text and a practitioner´s guide. It provides a sharp focus on all relevant concepts and cardinal principles of business communication and adds value to the reader´s understanding of the subject. Following a need-based and sequential approach, the book is highly stimulating and leads students to communicate with élan and prepare for work place challenges.
OPERATIONS RESEARCH
The author have used numerical examples as the means for presentation of the underlying ideas of different operations research techniques.Accordingly,a large number of comprehensive solved examples,taken from a variety of fields,have been added in every chapter and they are followed by a set of unsolved problems with answers(and hints wherever required)through which readers can test their understanding of the subject matter.The book,in its present form,contains around 650,examples,1,280 illustrative diagrams.
OPERATIONS RESEARCH
Operations Research is the application of mathematical principles in decision making. This method uses techniques like statistical analysis and mathematical modeling to find the optimal solution to a problem or a situation.Operations Research: Theory And Applications covers the various techniques and principles used in operations research. It discusses concepts like Linear, Non-Linear, and Goal Programming, Decision Theory, Markov Chains, Information Theory, Theory of Games, and Classical Optimization Methods.The book provides clear and concise concept explanations. They are further clarified through the use of many illustrative examples. Most of the chapters also have Management Cases to help students understand how the concepts are applied in real business situations.In this fifth edition of the book, most of the chapters have been revised or reorganized to make the text even more useful and comprehensible to students. The book helps students clearly understand the processes involved in problem solving. It provides a comprehensive coverage of model formulation methods, solution procedures and analysis of results.Operations Research: Theory And Applications is designed as a core academic material for courses like MBA, CA, ICWA, MCA, BE, BTech and MSc. The book defines the fundamental principles of operations research and shows how they are applied in solving business problems.All chapters start with sections providing a Preview and outlining the Learning Objectives. These help the students understand what will be covered in that chapter and helps them stay focused. The Concept Quizzes in each chapter reinforces the principles and applications of the operations research techniques discussed in the chapter.The book helps students clearly understand the processes involved in problem solving. It provides a comprehensive coverage of model formulation methods, solution procedures and analysis of results.
OPERATIONS RESEARCH
"Advanced Engineering Mathematics" is written for the students of all engineering disciplines. Topics such as Partial Differentiation, Differential Equations, Complex Numbers, Statistics, Probability, Fuzzy Sets and Linear Programming which are an important part of all major universities have been well-explained. Filled with examples and in-text exercises, the book successfully helps the student to practice and retain the understanding of otherwise difficult concepts.
UNDERSTANDING COMPUTERS By Deborah Morley
This book provides comprehensive coverage of components, circuits, instruments, and control techniques used in today's process control technology field. It is ideal for students and technicians who will be installing, troubleshooting, repairing, tuning, and calibrating devices in a process control facility. Following an overview of an industrial control loop, each element of the loop is explored in detail. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
ORGANIZATIONAL BEHAVIOUR
This book is written in a simple and understandable language. It aims to help the students and readers to develop a sound understanding of cost accounting principles. It contains discussion materials, illustrations, self evaluation test and exercises. It will be very useful for B.Com., BBA and BBM students of Indian Universities.
MARKETING MANAGEMENT By Kotler
The South Asian edition of Marketing Management remains the bestselling textbook in the field because it continues to reflect the latest changes in marketing theory and practice. Retaining the original frameworks and concepts so vital to the book, this edition presents a contextually relevant text for students of the subcontinent by incorporating South Asian case studies and examples.
Marketing Management
Please Read Brand New, International Softcover Edition, Printed in black and white pages, minor self wear on the cover or pages, Sale restriction may be printed on the book, but Book name, contents, and author are exactly same as Hardcover Edition. Fast delivery through DHL/FedEx express.
MANAGERIAL ECONOMICS
This well-known book on the subject has stood the test of time for the last 35 years because of the quality of presentation of its text. It has become students’ favourite as it provides the latest theories, thoughts and applications on the subject with timely revisions to stay up-to-date all the time. Since its first edition, it has provided complete, comprehensive and authentic text on micro and macro aspects of managerial economics. It has now been revised thoroughly with added interpretations of economic theories and concepts and their application to managerial decisions. NEW IN THE EIGHTH EDITION • Summary at the end of each chapter for quick recap • One complete new chapter; several new sections Some New Important Sections • ‘Derivation of Demand Curve with Changing Marginal Utility of Money’, and ‘Why Demand Curve Slopes Downward to Right’ • ‘Expansion Path of Production’ and ‘Equilibrium of Multi-plant Monopoly’ • ‘Theory of Interest Rate Determination’ and ‘Monetary Sector Equilibrium’ • ‘Current Foreign Trade Policy of India’ and ‘Current Role of the IMF’ • ‘Monetary Policy’ and ‘Current Scenario of CSR in India’