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CRM Book for MBA — CRM Book for MBA

₹400

2 years ago

Business communication mmpc-007 — Business communication mmpc-007

₹100

2 years ago

13 edition business communication — 13 edition business communication

₹400

Business Communication Today, 14e, presents the full range of on-the-job skills that today’s communicators need, from writing conventional printed reports to using the latest digital, social, mobile, and visual media. Each chapter adapts the fundamentals

2 years ago

Organizational Behavior — Organizational Behavior

₹300

2 years ago

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Marketing Research- An Applied Orientation (MBA Book) — Marketing Research- An Applied Orientation (MBA Book)

₹200

2 years ago

Business Communication MBA - Sem 2 — Business Communication MBA - Sem 2

₹330

2 years ago

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Essentials of Investments — Essentials of Investments

₹250

2 years ago

Marketing Research 11th edition — Marketing Research 11th edition

₹400

"Working as a marketing researcher remains an intellectually stimulating, creative and rewarding career. Marketing research is a huge and growing industry at the forefront of innovation in many sectors of the economy. However, few industries can have been presented with as many challenges and opportunities as those faced by marketing research due to the growing amounts of data generated by modern technology. Founded upon the enormously successful US edition, and building upon the previous five European editions, the sixth edition of this book seeks to maintain its position as the leading marketing research text, focused on the key challenges facing marketing research in a European context. As with previous editions, this aims to be comprehensive, authoritative and applied. As a result, the book covers all the topics in previous editions while including updates that reflect the changes and challenges that have impacted the marketing research sector since the fifth edition was published. This includes the ever shifting impact of new technologies, the growth of 'insight' and the shifting role of research ethics, for example, through considering the impact of GDPR. This edition has been significantly updated, with new content, updated cases studies and a major focus on the issues and methods generated by new technologies"--

2 years ago

Statistics for Managers — Statistics for Managers

₹600

As Business Statistics evolves and becomes an increasingly important part of one’s business education, how business statistics gets taught and what gets taught becomes all the more important. Th eighth edition of Statistics for Managers Using Microsoft Ex

2 years ago

Marketing Management — Marketing Management

₹650

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

2 years ago

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Marketing Management Indian cases for MBA — Marketing Management Indian cases for MBA

₹260

1 year ago

Organizational Theory, Design and Change — Organizational Theory, Design and Change

₹500

2 years ago

Principles of Corporate Finance — Principles of Corporate Finance

₹600

2 years ago

Introduction to Operations Research — Introduction to Operations Research

₹450

2 years ago

Managerial Economics, 8ed, (An Indian Adaptation): Paper back — Managerial Economics, 8ed, (An Indian Adaptation): Paper back

₹650

2 years ago

Human Resource Management — Human Resource Management

₹248 ~~₹1000~~

75% off

2 years ago

Financial management — Financial management

₹800 ~~₹895~~

11% off

2 years ago

Indian Financial System — Indian Financial System

₹400

The Indian Financial System: Markets, Institutions and Services, 5/e is a comprehensive text that encompasses new developments in the financial system and discusses various components such as financial markets and institutions, instruments, agencies and regulations in an analytical and critical manner. The book is divided into four sections, each constituting the various topics under the umbrella of financial systems. It details the relationship between financial system and economic growth, historical perspective of the Indian financial system, objectives of financial sector reforms, elements of financial markets, new financial instruments such as floating rate bonds, zero coupon bonds, securitized paper, etc., management of non-performing assets by banks, factoring and forfaiting, housing finance and leasing and hire purchase to name a few.

2 years ago

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E-Business for MBA — E-Business for MBA

₹100

2 years ago

Operations Management — Operations Management

₹600 ~~₹950~~

37% off

2 years ago

Principles of Economics — Principles of Economics

₹600 ~~₹850~~

29% off

PRINCIPLES OF ECONOMICS Sixth Edition became a best seller after its introduction and continues to be the most popular and widely used text in the economics classroom. Instructors found it the perfect complement to their teaching. A text by a superb writer and economist that stressed the most important concepts without overwhelming students with an excess of detail was a formula that was quickly imitated but has yet to be matched. The sixth edition features a strong revision of content in all thirty-six chapters. Dozens of new applications emphasize the real-world relevance of economics for today rsquo s students through interesting news articles realistic case studies and engaging problems. The premier ancillary package is the most extensive in the industry using a team of instructors preparers that have been with the project since the first edition. About the AuthorN. Gregory Mankiw N. Gregory Mankiw is Professor of Economics at Harvard University. He has taught macroeconomics microeconomics statistics and principles of economics. Professor Mankiw is a prolific writer and a regular participant in academic and policy debates. His research includes work on price adjustment consumer behavior financial markets monetary and fiscal policy and economic growth. His published articles have appeared in academic journals such as the AMERICAN ECONOMIC REVIEW JOURNAL OF POLITICAL ECONOMY and QUARTERLY JOURNAL OF ECONOMICS and in more widely accessible forums including THE NEW YORK TIMES THE WASHINGTON POST THE WALL STREET JOURNAL and FORTUNE. In addition to his teaching research and writing Professor Mankiw has been a research associate of the National Bureau of Economic Research an adviser to the Federal Reserve Bank of Boston and the Congressional Budget Office and a member of the ETS test development committee for the advanced placement exam in economics. From 2003 to 2005 he served as chairman of the President 39 s Council of E

2 years ago

strategic management — strategic management

₹400 ~~₹775~~

48% off

The thoroughly revised and updated book, now in its second edition, continues to present a comprehensive view of the concepts and applications of various quantitative models used in the study of operations and supply chain management. It provides a complete account of location and layout models, production planning models, production control models, cycle inventory models, safety stock models and transportation models. A separate chapter on real-life situations provides the user with the knowledge of specific areas where the models have been applied in decision-making processes. The various techniques to solve operations and supply chain management problems are also discussed. The text is supported by a large number of illustrative examples, exercises and review questions to reinforce the students’ understanding of the subject matter. Designed as a textbook for the students of mechanical and industrial engineering, the book would also be useful to postgraduate students of management. NEW TO THE SECOND EDITION • Two new chapters on ‘Production Control—Additional Approaches’ (Chapter 6) and ‘Materials Planning and Lot Sizing’ (Chapter 8) • Forecasting and Aggregate Planning are described in two separate chapters • Each chapter includes new sections, additional examples, illustrations, short questions and exercises • Provides solutions to the exercises

2 years ago

Excellent Book for HR students — Excellent Book for HR students

₹265

2 years ago

HRD Audit by TV Rao — HRD Audit by TV Rao

₹100

HRD Audit provides a framework and methodology that enables corporations to conduct an internal audit of their human resource function. T V Rao presents a unique HRD (human resources development) score card approach that organizations can use to assess and benchmark their level of HRD and its alignment with business goals.This accessible book is illustrated throughout with examples, illustrations, cases, detailed questionnaires and checklists.

8 months ago

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