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Operation and supply chain management
Operations and Supply Chain Management, as the title indicates, provides increased emphasis on supply chain management in the 13th Edition. The 13th Edition continues its market leading up-to-date coverage of service operations as well. The text includes solved examples and problems, enough cases for MBA courses to use without supplementing, and the industry leading technology support suite.
Marketing Management Indian Cases(Case study book)
Marketing Management INDIAN CASES Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses. HIGHLIGHTS Explore marketing mix with MTR Foods Understand customer value with India's e-commerce space and Flipkart Delve into the world of Information System and data utilization with Starbucks and Amazon Learn to leverage corporate trust and technology strength in the B2B market with Zicom Comprehend marketer's challenges and complexities with Facebook's strategies in India and China Mahindra & Mahindra explains consumer segmentation strategies Kellogg's Corn Flakes shows the way to find market for a product Fevicol demonstrates how to reinvent brand and sales Oreo illustrates the advantages of effective integrated marketing communication Comprehend digital marketing with Wonder Cement Unilever shows the way to build brand and market with holistic marketing initiatives
MBA Marketing Management 15th edition
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
Business Statistics (Data Analysis) by JK Sharma for MBA
5th edition Vikas Publication For MBA, M.Com, BCA, BTech(computer science), BBA, PGDBM, MA(Eco.), BE, CA, ICWA, AMIE etc. Totally new(unused) without any wear and tear. The fifth edition of the book Business Statistics will provide readers an understanding of problem-solving methods, and analysis, thus enabling readers to develop the required skills and apply statistical techniques to decision-making problems.A large number of new business-oriented solved as well as practice problems have been added, thus creating a bank of problems that give a better representation of the various business statistics techniques.
Managerial Economics for MBA by H.L.Ahuja
S.Chand Publication Edition:4th edition This book is based on UGC cirriculum of MBA. Preferred for MBA, PGDM, M.Com and other equivalent Courses. This book is not used except for some underlined topics and writings initially in content pages. Overall the book quality is kept nicely without any torn pages.
