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Management Books — Management Books

₹400

Managerial Economics offers a lively presentation of analytical and empirical tools for managerial decision-making. This edition increases the emphasis on managerial applications with more problems, case studies, and questions. With this book, students will not only receive a complete and rigorous introduction to the basic principles of microeconomics, but also learn how the application of economic theory can improve decision making.

1 year ago

Management Books — Management Books

₹400

1 year ago

Decision Making using Quantitative Approaches — Decision Making using Quantitative Approaches

₹150

1 year ago

Strategic Management — Strategic Management

₹450

1 year ago

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MBA Consumer Behaviour — MBA Consumer Behaviour

₹550

With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning-- presented in the first chapter, this model serves as a structural framework for the concepts-- the building blocks-- examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. For those studying consumer behavior and/or marketing.

1 year ago

Management Studies — Management Studies

₹520 ~~₹825~~

37% off

Communication has evolved over the years. Face-to-face interactions of the past have given way to technology-driven channels of communication in present times. Communication audit, crisis communication, financial communication, communication beyond boundaries, and corporate communication are the new buzzwords in the language of business. The second edition of Business Communication for Managers, aimed at all MBA students, begins by briefly analysing the various theories of communication. It demonstrates methods of effective communication through examples, real-life scenarios, and role-plays. It adopts a multi-dimensional and integrative approach to solve communication dilemmas at the workplace and touches upon the thoughts related to attention, perception, empathy, and professionalism

1 year ago

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Marketing b2b — Marketing b2b

₹400

1 year ago

Sales Management — Sales Management

₹350

1 year ago

Principles of marketing — Principles of marketing

₹500

'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.

1 year ago

Business Statistics — Business Statistics

₹500

This book builds upon the easy-to-understand, problem-solving approach that was the hallmark of the previous editions. Through detailed discussions on procedures that facilitate interpretation of data, this book enables the readers to make more considered and informed business decisions.Using tools of application and practice in a variety of solved examples and practice problems, this book will sharpen the students' understanding of basic statistical techniques. Business Statistics, 4e serves as a core textbook for students of management, commerce and computer science, studying business statistics for degrees in BBA/MBA/PGDBM, BCom/MCom, CA/ICWA and BE/BTech/MCA, as well as for those preparing for professional and competitive examinations.

1 year ago

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Consumer behavior — Consumer behavior

₹540 ~~₹700~~

23% off

Made for sale in India

1 year ago

Supply chain management — Supply chain management

₹480

1 year ago

International marketing — International marketing

₹350 ~~₹750~~

53% off

1 year ago

Management Accounting — Management Accounting

₹399

1 year ago

Marketing management (mmpc 006) — Marketing management (mmpc 006)

₹200

1 year ago

Direct Tax laws and international taxation — Direct Tax laws and international taxation

₹100

1 year ago

Direct Tax laws and international taxation — Direct Tax laws and international taxation

₹600

1 year ago

Direct Tax laws and international taxation — Direct Tax laws and international taxation

₹600

1 year ago

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Marketing Management by Kotler and Keller — Marketing Management by Kotler and Keller

₹750

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

1 year ago

MBA FIRST YEAR HOTEL MANAGEMENT — MBA FIRST YEAR HOTEL MANAGEMENT

₹500

1 year ago

Operation research — Operation research

₹250 ~~₹560~~

55% off

BOOKS

1 year ago

Principles of Corporate Finance 14th edition — Principles of Corporate Finance 14th edition

₹650

1 year ago

MBA in Finance - NMIMS — MBA in Finance - NMIMS

₹300

1 year ago

MBA in Finance - NMIMS — MBA in Finance - NMIMS

₹300

1 year ago

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