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Business Research Methods
This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
How to prepare for logical reasoning for CAT
This revised edition renews our commitment to provide you strong and relevant concept building and application methodology. This will help to make your preparation upgraded, focused and targeted. It also has fresh worked-out examples as per the latest pat
How to prepare for verbal ability and reading comprehension for CAT
The book is meant to be an all-inclusive text covering not just the target syllabus comprehensively but also facts for the exam. The book also provides comprehensive and depth analysis for comprehensive examination. This book effectively caters to the requirement of many competitive examinations, particularly UPSC, UPPSC, BPSC, JPSC, MPPSC and others. The book is largely divided into Indian History (Ancient India, Medieval India and Modern India), Art and Culture, World History, Geography (World Geography, Landforms, and Indian Geography), Environment and Ecology, Indian Polity and Constitution, Indian Economy, General Science (Physics, Chemistry, and Biology), Science and Technology which based on NCERT Books in different segments so that an aspirant can easily find out the desired information from it. NCERT Summary have been provided to give the aspirants a sense of direction and focus during the course of their study. In the selection of material, various competitive examinations have also been taken into consideration.
Mba books for semester 1
Long considered the standard for all organizational behavior textbooks, the Eighteenth Edition continues its tradition of making current, relevant research available to students in the language that they understand. While maintaining its hallmark features
Mba books for semester 1
Is there a way to send out impactful messages that people remember for days? Is there a way to influence people without pushing data and analysis on them? Is there an effective way to drive change in an organization? Yes, through stories. Storytelling in business is different from telling stories to friends in a bar. It needs to be based on facts. Stories at Work will teach you how to wrap your stories in context and deliver them in a way that grabs your audience's attention. The special tools, techniques and structures in this book will help you bring the power of stories into your day-to-day business communication. They will enable you to connect, engage and inspire, and ensure that everything you share has a lasting impression on your listeners.
Mba books semester 1
The objective of this book is to meet the needs of postgraduate management students. It is tailor-made to meet the requirements of the syllabi of financial accounting prescribed by the following: • Various Indian universities for their MBA/MMS programs • Other institutions for their PGDM program • Similar postgraduate management program This book mainly focuses on 'would-be managers' and not 'would-be accountants' The Present Publication is the Latest Edition, authored by Dr. Dinesh D Harsolekar & CA (Dr.) Pinky Agarwal, with the following noteworthy features: • [Amended & Updated] The discussions in the book are based on the latest provisions and amendments of the Companies Act 2013, Indian Accounting Standards and other relevant laws • [Self-study Book in Simple Language and Explanatory Notes] which helps the students to learn the subject with minimum help from their instructors • [Examples & Theoretical Explanation from Real Companies] are included in this book to make it practically relevant • [Emphasis on Practical Aspects] of the subject matter and less on theory • [Paragraph at the end of Chapter for Implications] has been provided in this book • [Graded Problems & Exercises] with varying levels of difficulty to the student comfortable with the subject • [Illustrations, Detailed Examples, etc.] are included to allow students to be fully conversant with the subject • [Student-Oriented Book] This book has been developed keeping in mind the following factors: Interaction of the author/teacher with their students in the classroom Shaped by the author/teacher's experience of teaching the subject matter at different levels for more than three decades Reactions and responses of students have also been incorporated at different places in the book The detailed contents of this book are as follows: • Introduction to Accounting • An Overview of the Accounting Cycle • Principles and Concepts of Accounting • Accounting Process – The Recording Stage • Accounting Process – The Classification Stage • Accounting Process –
Financial Management by Sheeba Kapil
Market_Desc: · Students of Rural Management, Microfinance, Rural Development, Agribusiness Management, Social Works and Social Service · Practitioners working in microfinance institutions; researchers working on microfinance in India · For NGO s in India Special Features: · Defines microfinance as a business and describes its role in social development and poverty alleviation.· Discusses various credit lending models used in India and used throughout the world.· Includes topics focused on theories, principles, practices and case studies on microfinance.· Describes innovative concepts developed in microfinance in recent past.· First book that provides an in-depth understanding of microfinance marketing which is missing in most of the books on microfinance available in India· Covers the syllabus of microfinance taught in almost all Management schools of India. Supports the text with real examples (case-lets) from the field covering the major states of India and many institutions universally throughout the book.· Discusses the role of microfinance in disasters.· Excellent pedagogy and student-friendly format having:- Points to remember- Multiple choice questions- Exercises and assignments About The Book: This book is both textual and contextual and focuses on the Indian Microfinance scenario. It gives an in-depth understanding on microfinance products, supported by relevant case studies and examples. The different components of microfinance in the Indian context are discussed with suitable examples such as demand and supply of microfinance, intermediation and regulations and so on.The book analyzes the role of microfinance and microfinance institutions in natural disasters and also scans various microfinance lending models practiced throughout the world, and focuses on the models practiced in India.As microfinance in India is a continuous changing practice, the various products, technology, innovations and product mix are captured with suitable examples, drawn from various institutions and organizations. Theories an
Digital Marketing Text Book
The practical handbook for understanding and winning in the post-COVID digital age and becoming a 21st century leader. For every enterprise and its leaders, the digital age is a roller-coaster ride with more than its fair share of thrills and spills. It presents them with great opportunities to leapfrog and grow. However, success is not easy in the Digital Age. It requires a complete overhaul of the business model and organizational design, and the mind-sets of professionals. Such a large and complex change is not easy to manage, and enterprises often lose their way in their digital transformation attempts. Nitin brings in this book his 25+ years of experience in leadership roles in world-class firms like Mckinsey and Fidelity and Digital natives like Flipkart and Incedo. He presents compelling insights and practical examples and answers key questions on how enterprises can win in the Digital Age: • Why do firms fail at digital transformation? • How are the rules of business changing in the digital age? What disruptive opportunities does digital present in various industries? • How to best leverage the potential of digital technologies like AI and the Cloud? • How do organizational capabilities and culture need to change? • What new skills do leaders and young professionals need to build? Nitin brings clarity to the transformation process, breaking it down into seven building blocks and presenting how best to master them. The book is a practitioner’s guide for people across all age groups - students, young professionals, experienced professionals, senior executives on how they can realize the amazing opportunities the digital age offers them and achieve their true potential at work and in personal life.
Strategic Brand Management by Kevin Keller et al.
The fourth edition of Strategic Brand Management offers a comprehensive view of the changing technological, cultural, global and economic environment that brands face. The book is well-grounded in practice and can be easily related to past and current marketing activities, events and case studies. Science of Branding boxes have been included to provide in-depth treatment of cutting-edge ideas and concepts. Each chapter contains a Brand Focus appendix that delves into detail on specific and related branding topics, such as brand audits, legal issues, brand crises and private labels. Numerous in-text examples, highlighting brands such as Dettol, Colgate and Jet Airways, have been introduced to illuminate the discussion of virtually every topic and a series of Branding Brief boxes provide more in-depth examinations of ed topics or brands. The text includes engaging visuals that highlight many of the important and interesting concepts and examples from the chapters. Print ads from various Indian companies, such as TCS, ITC, Taj Hotels and Marico, have been incorporated to illustrate case studies and examples. Some of the specific new topics reviewed in depth in this edition include:* Marketing in a recession*Brand communities*Luxury branding*Brand characters*Brand personas*Brand makeovers*Shopper marketing*Person branding*Social currency*Brand potential*Brand extension scorecard*Culture and branding*Brand flashbacks*Future brand priorities
