Clankart Logo

Buy used Master of Business Administration (MBA) books online in India

Buy Second Hand Books, Used Books Online In India

Advertisement
Want to see your books here? Have Used Books?
Make some extra cash by selling your old books for actual money in your UPI/Bank account. Go on, it's quick and easy.
Mba books semester 1

Mba books semester 1

₹395 ₹795
50% off

The objective of this book is to meet the needs of postgraduate management students. It is tailor-made to meet the requirements of the syllabi of financial accounting prescribed by the following: • Various Indian universities for their MBA/MMS programs • Other institutions for their PGDM program • Similar postgraduate management program This book mainly focuses on 'would-be managers' and not 'would-be accountants' The Present Publication is the Latest Edition, authored by Dr. Dinesh D Harsolekar & CA (Dr.) Pinky Agarwal, with the following noteworthy features: • [Amended & Updated] The discussions in the book are based on the latest provisions and amendments of the Companies Act 2013, Indian Accounting Standards and other relevant laws • [Self-study Book in Simple Language and Explanatory Notes] which helps the students to learn the subject with minimum help from their instructors • [Examples & Theoretical Explanation from Real Companies] are included in this book to make it practically relevant • [Emphasis on Practical Aspects] of the subject matter and less on theory • [Paragraph at the end of Chapter for Implications] has been provided in this book • [Graded Problems & Exercises] with varying levels of difficulty to the student comfortable with the subject • [Illustrations, Detailed Examples, etc.] are included to allow students to be fully conversant with the subject • [Student-Oriented Book] This book has been developed keeping in mind the following factors: Interaction of the author/teacher with their students in the classroom Shaped by the author/teacher's experience of teaching the subject matter at different levels for more than three decades Reactions and responses of students have also been incorporated at different places in the book The detailed contents of this book are as follows: • Introduction to Accounting • An Overview of the Accounting Cycle • Principles and Concepts of Accounting • Accounting Process – The Recording Stage • Accounting Process – The Classification Stage • Accounting Process –

1 year ago
Advertisement
Advertisement
Financial Management by Sheeba Kapil

Financial Management by Sheeba Kapil

₹350

Market_Desc: · Students of Rural Management, Microfinance, Rural Development, Agribusiness Management, Social Works and Social Service · Practitioners working in microfinance institutions; researchers working on microfinance in India · For NGO s in India Special Features: · Defines microfinance as a business and describes its role in social development and poverty alleviation.· Discusses various credit lending models used in India and used throughout the world.· Includes topics focused on theories, principles, practices and case studies on microfinance.· Describes innovative concepts developed in microfinance in recent past.· First book that provides an in-depth understanding of microfinance marketing which is missing in most of the books on microfinance available in India· Covers the syllabus of microfinance taught in almost all Management schools of India. Supports the text with real examples (case-lets) from the field covering the major states of India and many institutions universally throughout the book.· Discusses the role of microfinance in disasters.· Excellent pedagogy and student-friendly format having:- Points to remember- Multiple choice questions- Exercises and assignments About The Book: This book is both textual and contextual and focuses on the Indian Microfinance scenario. It gives an in-depth understanding on microfinance products, supported by relevant case studies and examples. The different components of microfinance in the Indian context are discussed with suitable examples such as demand and supply of microfinance, intermediation and regulations and so on.The book analyzes the role of microfinance and microfinance institutions in natural disasters and also scans various microfinance lending models practiced throughout the world, and focuses on the models practiced in India.As microfinance in India is a continuous changing practice, the various products, technology, innovations and product mix are captured with suitable examples, drawn from various institutions and organizations. Theories an

6 months ago
Digital Marketing Text Book

Digital Marketing Text Book

₹350

The practical handbook for understanding and winning in the post-COVID digital age and becoming a 21st century leader. For every enterprise and its leaders, the digital age is a roller-coaster ride with more than its fair share of thrills and spills. It presents them with great opportunities to leapfrog and grow. However, success is not easy in the Digital Age. It requires a complete overhaul of the business model and organizational design, and the mind-sets of professionals. Such a large and complex change is not easy to manage, and enterprises often lose their way in their digital transformation attempts. Nitin brings in this book his 25+ years of experience in leadership roles in world-class firms like Mckinsey and Fidelity and Digital natives like Flipkart and Incedo. He presents compelling insights and practical examples and answers key questions on how enterprises can win in the Digital Age: • Why do firms fail at digital transformation? • How are the rules of business changing in the digital age? What disruptive opportunities does digital present in various industries? • How to best leverage the potential of digital technologies like AI and the Cloud? • How do organizational capabilities and culture need to change? • What new skills do leaders and young professionals need to build? Nitin brings clarity to the transformation process, breaking it down into seven building blocks and presenting how best to master them. The book is a practitioner’s guide for people across all age groups - students, young professionals, experienced professionals, senior executives on how they can realize the amazing opportunities the digital age offers them and achieve their true potential at work and in personal life.

1 year ago
Strategic Brand Management by Kevin Keller et al.

Strategic Brand Management by Kevin Keller et al.

₹600

The fourth edition of Strategic Brand Management offers a comprehensive view of the changing technological, cultural, global and economic environment that brands face. The book is well-grounded in practice and can be easily related to past and current marketing activities, events and case studies. Science of Branding boxes have been included to provide in-depth treatment of cutting-edge ideas and concepts. Each chapter contains a Brand Focus appendix that delves into detail on specific and related branding topics, such as brand audits, legal issues, brand crises and private labels. Numerous in-text examples, highlighting brands such as Dettol, Colgate and Jet Airways, have been introduced to illuminate the discussion of virtually every topic and a series of Branding Brief boxes provide more in-depth examinations of ed topics or brands. The text includes engaging visuals that highlight many of the important and interesting concepts and examples from the chapters. Print ads from various Indian companies, such as TCS, ITC, Taj Hotels and Marico, have been incorporated to illustrate case studies and examples. Some of the specific new topics reviewed in depth in this edition include:* Marketing in a recession*Brand communities*Luxury branding*Brand characters*Brand personas*Brand makeovers*Shopper marketing*Person branding*Social currency*Brand potential*Brand extension scorecard*Culture and branding*Brand flashbacks*Future brand priorities

1 year ago
Advertisement
Advertisement