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Strategic Brand Management 5th edition

Strategic Brand Management 5th edition

₹250

The fourth edition of Strategic Brand Management offers a comprehensive view of the changing technological, cultural, global and economic environment that brands face. The book is well-grounded in practice and can be easily related to past and current marketing activities, events and case studies. Science of Branding boxes have been included to provide in-depth treatment of cutting-edge ideas and concepts. Each chapter contains a Brand Focus appendix that delves into detail on specific and related branding topics, such as brand audits, legal issues, brand crises and private labels. Numerous in-text examples, highlighting brands such as Dettol, Colgate and Jet Airways, have been introduced to illuminate the discussion of virtually every topic and a series of Branding Brief boxes provide more in-depth examinations of ed topics or brands. The text includes engaging visuals that highlight many of the important and interesting concepts and examples from the chapters. Print ads from various Indian companies, such as TCS, ITC, Taj Hotels and Marico, have been incorporated to illustrate case studies and examples. Some of the specific new topics reviewed in depth in this edition include:* Marketing in a recession*Brand communities*Luxury branding*Brand characters*Brand personas*Brand makeovers*Shopper marketing*Person branding*Social currency*Brand potential*Brand extension scorecard*Culture and branding*Brand flashbacks*Future brand priorities

1 year ago
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Financial management

Financial management

₹500 ₹950
47% off

Taxmann's Financial Reporting is prepared exclusively for the Final Level of Chartered Accountancy Examination requirement. It covers the entire revised syllabus as per ICAI. This book serves as a guide for students & professionals, and the objectives of this book are as follows: • It helps the reader acquire the ability to integrate & solve problems in practical scenarios on Indian Accounting Standards (Ind AS). It also assists the reader in deciding the appropriate accounting treatment and formulation of suitable accounting policies • While preparing and presenting the financial statements, this book helps in the ability to recognize and apply disclosure requirements specified in Ind AS • Acquiring/developing the skill to prepare financial statements of group entities based on Ind AS • Develop an understanding of the various forms of reporting (other than financial statements) and accounting for special transactions, and apply such knowledge in problem-solving The Present Publication is the 5th Edition amended by the Companies (Ind AS) Amendment Rules for CA-Final | New Syllabus, authored by CA Parveen Sharma & CA Kapileshwar Bhalla, with the following noteworthy features: • As per the revised syllabus announced by ICAI • Coverage of this book includes: ? Financial Instruments (Ind AS 32, 109 & 107) ? Revenue (Ind AS 115) ? Leases (Ind AS 116) ? Business Combination (Ind AS 103) ? Consolidation (Ind AS 110,111,28 & 27) ? Solved Papers with Guideline Answers: § CA (Final) – May 2019 Exam | New Syllabus | Guidelines Answers § CA (Final) – November 2019 Exam | New Syllabus | Guidelines Answers § CA (Final) – November 2020 Exam | New Syllabus | Guidelines Answers § CA (Final) – January 2021 Exam | New Syllabus | Guidelines Answers § CA (Final) – July 2021 Exam | New Syllabus | Guidelines Answers • [Examples, Diagrams, Charts, Clarifications & Explainations] are given to address the complicated standards • [Special emphasis on Ind AS strictly from an examination point of view] including differences between AS and In

1 year ago
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