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BUSINESS RESEARCH METHODS for MBA

BUSINESS RESEARCH METHODS for MBA

₹850 ₹900
6% off

Business Research Methods provides students with the knowledge, understanding and necessary skills to complete a business research. The reader is taken step-by-step through a range of contemporary research methods, while numerous worked examples an

5 months ago
Marketing Management book for BBA/ MBA/PHDstudents

Marketing Management book for BBA/ MBA/PHDstudents

₹800 ₹1050
24% off

Used Marketing Management book.Author:PHILIP KOTLER

5 months ago
Financial accounting mba nmims

Financial accounting mba nmims

₹600

5 months ago
MBA BOOKS (ACCOUNTS)

MBA BOOKS (ACCOUNTS)

₹340 ₹850
60% off

The book provides comprehensive coverage of the course-content requirements of the students appearing for the paper ‘Management Accounting’ at the MBA and M.Com Examinations of different Indian universities and professional Institutions. The book has been divided into five convenient sections. Each section covers a different aspect of ‘Management Accounting’ with the subject divided into chapters covering different topics in a systematic and concise manner. A complete section comprising case problems with solutions makes the study of the subject more informative and interesting.

5 months ago
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Management in Action: Social, Economic and Ethical Issues

Management in Action: Social, Economic and Ethical Issues

₹1049

5 months ago
Training and Development

Training and Development

₹835

5 months ago
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Digital Marketing course

Digital Marketing course

₹835

5 months ago
Envirounmental Management

Envirounmental Management

₹100

5 months ago
Organization behaviour for MBA/BBA by Perason

Organization behaviour for MBA/BBA by Perason

₹650 ₹1180
45% off

Long considered the standard for all organizational behavior textbooks, the Eighteenth Edition continues its tradition of making current, relevant research available to students in the language that they understand. While maintaining its hallmark features

5 months ago
Microeconomics textbook Mc Graw Hill for BBA/MBA

Microeconomics textbook Mc Graw Hill for BBA/MBA

₹600

5 months ago
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Production and Operations management

Production and Operations management

₹375

5 months ago
Business mathematics

Business mathematics

₹220 ₹260
15% off

5 months ago
MBA 1st Semester Core Textbooks Bundle (7 Books)

MBA 1st Semester Core Textbooks Bundle (7 Books)

₹2900

5 months ago
Business Statistics Eight edition

Business Statistics Eight edition

₹400

Designed for students undertaking project and thesis work at diploma, masters and doctorate levels, this book is an ideal source to guide students faced with projects and dissertations through the pitfalls of research methods. Unique among books of this k

5 months ago
Financial Accounting Sixth Edition

Financial Accounting Sixth Edition

₹300

5 months ago
Marketing Management by Philip Kotler

Marketing Management by Philip Kotler

₹500

5 months ago
Organizational Behaviour

Organizational Behaviour

₹450

5 months ago
Managerial economics

Managerial economics

₹450

5 months ago
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Business stat book

Business stat book

₹400 ₹560
29% off

5 months ago
Operations Management 13th Edition McGraw Hill Publication

Operations Management 13th Edition McGraw Hill Publication

₹700 ₹1160
40% off

5 months ago
Marketing Management McGraw Hill Publications

Marketing Management McGraw Hill Publications

₹400 ₹1180
66% off

5 months ago
Projects: Planning, Analysis, Selection, Financing

Projects: Planning, Analysis, Selection, Financing

₹300

The tenth edition of Projects is a comprehensive and up-to-date text that discusses key principles and techniques for evaluating capital expenditure proposals, as well as strategic, qualitative, and organizational considerations impacting capital budgeting decisions. The book presents the entire gamut of capital budgeting and suggests ways of improving its practices. It is the most contemporary Indian book available that describes and evaluates business practices in various areas. It helps readers develop a thorough understanding of the theories and concepts in a systematic way.Salient Features:1. New section: Simulation Analysis Using Excel, ADB Guidelines for Economic Analysis, Financial Flexibility and Opportunity Capture, Types of Contracts Between the Government and Various Parties, Financing for Different Stages of Infrastructure Projects2. New appendices: Appendix 2A Some Concepts and Frameworks in Strategy Analysis; Appendix 2B Strategy and Capital Allocation in Practice; Appendix 19A: How VCs Make Decisions; Appendix 22A How Frank Gehry Does it on Budget and Time3. Substantial revision of several chapters4. Updated and expanded ancillary web material for students and instructors

5 months ago
Information Systems book for MBA students

Information Systems book for MBA students

₹465

5 months ago
Marketing Management Book for MBA students

Marketing Management Book for MBA students

₹500

Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and fra

5 months ago
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