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Strategic Brand Management, 5TH edition

Strategic Brand Management, 5TH edition

₹450 ₹899
50% off

The fourth edition of Strategic Brand Management offers a comprehensive view of the changing technological, cultural, global and economic environment that brands face. The book is well-grounded in practice and can be easily related to past and current marketing activities, events and case studies. Science of Branding boxes have been included to provide in-depth treatment of cutting-edge ideas and concepts. Each chapter contains a Brand Focus appendix that delves into detail on specific and related branding topics, such as brand audits, legal issues, brand crises and private labels. Numerous in-text examples, highlighting brands such as Dettol, Colgate and Jet Airways, have been introduced to illuminate the discussion of virtually every topic and a series of Branding Brief boxes provide more in-depth examinations of ed topics or brands. The text includes engaging visuals that highlight many of the important and interesting concepts and examples from the chapters. Print ads from various Indian companies, such as TCS, ITC, Taj Hotels and Marico, have been incorporated to illustrate case studies and examples. Some of the specific new topics reviewed in depth in this edition include:* Marketing in a recession*Brand communities*Luxury branding*Brand characters*Brand personas*Brand makeovers*Shopper marketing*Person branding*Social currency*Brand potential*Brand extension scorecard*Culture and branding*Brand flashbacks*Future brand priorities

6 months ago
Management Information System by Kenneth C. Laudon

Management Information System by Kenneth C. Laudon

₹399 ₹799
50% off

Management Information Systems, 16e is a book that delves into how business firms across the globe use information technologies and systems to accomplish business objectives. In a world, where a continuous stream of information technology innovations are transforming the traditional business world, information systems are serving as a tool for business managers to achieve corporate advantage. Regardless of whether the students are in the field of accounting, finance, management, operations management or marketing, the information provided in this book will be valuable throughout their respective careers.

6 months ago
Macroeconomics N. Gregory Mankiw / Mark P. Taylor

Macroeconomics N. Gregory Mankiw / Mark P. Taylor

₹350

Mankiw's Principles of Economics textbooks continue to be the most popular and widely used text in the economics classroom. PRINCIPLES OF MACROECONOMICS, 4th Edition features a strong revision of content in all 23 chapters while maintaining the clear and accessible writing style that is the hallmark of the highly respected author. The 4th edition also features an expanded instructor's resource package designed to assist instructors in course planning and classroom presentation and full integration of content with Aplia, the leading online Economics education program. In the 4th edition Greg Mankiw has created a full educational program for students and instructors -- Experience Mankiw 4e. "I have tried to put myself in the position of someone seeing economics for the first time. My goal is to emphasize the material that students should and do find interesting about the study of the economy." - N. Gregory Mankiw.

6 months ago
Financial Management: Principles And Applications, 13Th Edition

Financial Management: Principles And Applications, 13Th Edition

₹399 ₹775
49% off

6 months ago
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Essentials of organizational behaviour

Essentials of organizational behaviour

₹250

This book teaches the key concepts of the organizational behavior. These concepts will help students learn the art of understanding, predicting, and responding to the behavior of the people in the real corporate world. This is the tenth edition of the book and various new sections have been added on some vital topics such as virtual teams, global implications, attitude, commitment and work engagement, and positive organizational culture. A section of global implication has been provided in each chapter to help students learn the role of organizational behavior in global market. The authors have given an edge to this book by including new sections in each chapter that discuss the repercussions of emerging technologies. The book has been divided into four sections providing a comprehensive coverage of the topic. It explores the role of an individual in an organization, role of groups in an organization, and explains the organization system. Thus, it is a complete reference book for those who need to understand the nuances of organizational behavior.

6 months ago
Marketing management cases

Marketing management cases

₹250

6 months ago
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Corporate information strategy and management

Corporate information strategy and management

₹200

Corporate information strategy and management: text and cases 8/e by applegate, austin, and soule is written for students and managers who desire an overview of contemporary information systems technology management. This new edition examines how information technology (it) enables organizations to conduct business in radically different and more effective ways. The author's objective is to provide readers with a better understanding of the influence of twenty-first century technologies on business decisions. The 8th edition discusses today's challenges from the point of view of the executives who are grappling with them. This text is comprised of an extensive collection of harvard business cases devoted to information technology.

6 months ago
Managerial Issues of Enterprise Resource Planning Systems

Managerial Issues of Enterprise Resource Planning Systems

₹200

Brand New

6 months ago
Strategy and the business landscape

Strategy and the business landscape

₹200

6 months ago
Managerial accounting

Managerial accounting

₹200

6 months ago
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Data Analysis and business modelling

Data Analysis and business modelling

₹345

This highly acclaimed text, now in its seventh edition, is designed as a first-level course in MBA and professional programmes. It explains how to prepare, analyze, and interpret financial statements. NEW TO THE EDITION Topics: ESG, fraud analytics, fraud triangle and analysis of the statement of cash flows of Dr. Reddy's Laboratories. Major revisions: Revenue recognition, lease accounting and employee benefits. Expanded coverage: Fraud, earnings quality, earnings management, pro forma measures and short-sellers. Real-world cases: Autonomy, Coffee Day, Cox & Kings, EIH, General Electric Company, Indian Oil, Indian Overseas Bank, Mahindra & Mahindra, McNally Bharat, Noble Group, Punjab National Bank, Reliance Jio Infocomm, Sun Pharma, Tesco, Tesla, Theranos , Wirecard, Yes Bank, Zee Entertainment and Zomato. Pedagogical features: Technology in accounting and impact of Covid-19 on reporting. Examples: New examples in Application, Chapter Vignette, Earnings Quality Analysis, Financial View, and Real World. LEARNING RESOURCES Interactive Study Guide available at https://www.phindia.com/narayanaswamy_financial_accounting has solution templates, self-test questions, key ideas, and chapter review slides. TARGET AUDIENCE • MBA • BBA

5 months ago
Marketing research

Marketing research

₹299

5 months ago
Financial management

Financial management

₹300

6 months ago
Bank management and financial services

Bank management and financial services

₹250

6 months ago
Financial statement analysis

Financial statement analysis

₹250

6 months ago
Human resource management

Human resource management

₹249

5 months ago
Business law

Business law

₹250

6 months ago
Essentials of management

Essentials of management

₹250

Essentials Of Management: An International, Innovation, And Leadership Perspective (English) 10Th Edition

6 months ago
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Marketing research

Marketing research

₹250

6 months ago
Financial statement analysis

Financial statement analysis

₹200

6 months ago
Consumer behaviour

Consumer behaviour

₹150

With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning-- presented in the first chapter, this model serves as a structural framework for the concepts-- the building blocks-- examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. For those studying consumer behavior and/or marketing.

6 months ago
Advertising and IMC

Advertising and IMC

₹250

Advertising & Imc: Principles And Practice, 10/E by William D. Wells, 9789332574144

6 months ago
Management science modelling

Management science modelling

₹250

6 months ago
Project management

Project management

₹250

As the market-leading textbook on the subject, Project Management: The Managerial Process, 5e is distinguished by its balanced treatment of both the technical and behavioral issues in project management as well as by its coverage of a broad range of industries to which project management principles can be applied. It focuses on how project management is integral to the organization as a whole. The 5th edition reflects the latest changes found in the practice. Other texts discuss the topics covered in this text but they do not view oversight as the project manager's operating environment, as does Larson/Gray. Resumes of managers will soon be primarily a description of participation in and contributions to projects.

6 months ago
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