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Decision science — Decision science

₹250

This book aims to sketch the diversities of South Asian social history, focusing on Orissa. It highlights the problems of colonialism and its impact upon the lives of the colonised, even as it details the manner in which the internal order of exploitation worked. Based on archival and rare, hitherto untapped sources, including oral evidence, it brings to life diverse aspects of Orissa's social history, including the environment; health and medicine; conversion (in Hinduism); popular movements; social history of some princely states; and the intricate connections between the marginal social groups and Indian nationalism. It also focuses on decolonisation, and explores the face of patriarchy and gender-related violence in post-colonial Orissa. This volume will be of interest to students of history, social anthropology, political sociology and cultural studies, as well as those associated with non-governmental organisations and planners of public policy.

6 months ago

Organisational behaviour — Organisational behaviour

₹450

6 months ago

Operation management — Operation management

₹250

Please Read Brand New, International Softcover Edition, Printed in black and white pages, minor self wear on the cover or pages, Sale restriction may be printed on the book, but Book name, contents, and author are exactly same as Hardcover Edition. Fast delivery through DHL/FedEx express.

6 months ago

Information system for Manager — Information system for Manager

₹250

6 months ago

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Essential of HRM — Essential of HRM

₹250

6 months ago

Business law — Business law

₹250

6 months ago

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Consumer behavior — Consumer behavior

₹219

Brand New

6 months ago

Human resource management — Human resource management

₹199

Human Resource Management remains the best-selling text in the field, thanks to its authoritative and accurate information on HR-related responsibilities and personnel management. The new twelfth edition of the book has been written for all students of management, and not just those who will someday bear the title of human resource manager. Thus, this edition specifically focuses on the practical applications that all managers need to carry out their HR-related responsibilities. The addition of Indian case studies and examples to the original concepts of the book make this edition an invaluable, contextually relevant text for students in the subcontinent.

6 months ago

Legal aspects of business — Legal aspects of business

₹199

6 months ago

Advertising and promotion — Advertising and promotion

₹199

About the Book: Advertising and Promotion: An Integrated Marketing Communications Perspective: 9th Edition "As the first definitive text to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications (IMC) strategy, this new special Indian edition of Advertising and Promotion continues to provide the most comprehensive and current knowledge for teaching the subject from an IMC Perspective. Built around an integrated marketing communications planning model, it recognizes the importance of coordinating all elements of the promotional mix to develop and implement an effective communications program. Features? Updated chapter on the Internet and Interactive Media discussing new Internet-based tools and strategies used by modern-day marketers. Technology Perspectives, new to this edition, focus on how changes and advances in technology impact the practice of IMC. New and updated IMC, Global, Indian, and Ethical Perspectives stimulate interest of the readers and acquaint them with the real world scenarios. New chapter Opening Vignettes provide interesting insights into the current trends and developments that are taking place in the advertising world. 17 Career Profiles of successful international and Indian marketers working in the communications industry. In-text data and factual information pertaining to Indian markets and industry." Content "Part One Introduction to Integrated Marketing Communications Chapter One: An Introduction to Integrated Marketing Communications Chapter Two: The Role of IMC in the Marketing Process Part Two Integrated Marketing Program Situation Analysis Chapter Three: Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communication Organizations Chapter Four: Perspectives on Consumer Behavior Part Three: Analyzing the Communication Process Chapter Five: The Communication Process Chapter Six: Source, Message, and C

6 months ago

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Supply chain management — Supply chain management

₹149

For MBA, engineering master, or senior-level undergraduate courses in supply chain management. A strategic framework for understanding supply chain management Supply Chain Management introduces high-level strategy and concepts while giving readers the practical tools necessary to solve supply chain problems. Using a strategic framework, readers are guided through all of the key drivers of supply chain performance, including facilities, inventory, transportation, information, sourcing, and pricing. The 7th Edition weaves in compelling case study examples to illustrate how good supply chain management offers a competitive advantage and how poor supply chain management can damage an organization's performance. With this text, readers gain a deeper understanding of supply chains and a firm grasp on the practical managerial levers that can improve supply chain performance.

6 months ago

Product design and development — Product design and development

₹349

6 months ago

Macroeconomics — Macroeconomics

₹249

6 months ago

Financial accounting — Financial accounting

₹299

This widely adopted, highly acclaimed text, now in its Fifth Edition, has proved to be an invaluable asset to the student community. It explains how to prepare, analyze, and interpret the information from financial statements.New and Distinctive Features of the Text• Banks: An entirely new chapter (Chapter 13) explains the financial statements of banks. It covers the effect of legal and regulatory requirements on the financial performance of banks.• Spotlight on Earnings Quality Analysis and Earnings Management: Intricate issues in understanding earnings quality and earnings management are explained with real-world examples.• Chapter Vignette: A tone-setting vignette at the start of every chapter enables the student to relate to the key issues covered in the chapter.• Emphasis on Thinking: Accounting involves making significant decisions at every level of management. This text provides many opportunities to students to think about the considerations that go into making accounting judgements.• New Cases: There are new cases on Tata Consultancy Services, Biocon, UBS, Reebok India, Nobles Crus, Essar Oil, HDFC, Kingfisher Airlines, Reliance Communications, and ICICI Bank.• Student-friendly Approach: Ideas are explained in a simple style using everyday language. No prior knowledge of business is assumed. Common doubts in understanding accounting are addressed.• New Material and Updates: New material has been added in many chapters. These include revenue recognition, pro forma financial measures, whistle-blowing, fraudster profile, cloud computing, statement of changes in equity, and management communications. The content has been updated to include the effect of the Companies Act 2013 and changes in Indian accounting standards and International Financial Reporting Standards.This book is recommended in Assam Institute of Management, Assam, North Eastern Hill University, Meghalaya, Biju Patnaik University of Technology (BPUT), Odisha for MBA.To access learning resources visit www.phindia.com/narayanaswamy5eContents:Pre

6 months ago

Multivariate data analysis — Multivariate data analysis

₹349

For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. Hair, et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques. In this seventh revision, the organization of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques. Preparing For a MV Analysis; Dependence Techniques; Interdependence Techniques; Moving Beyond the Basic Techniques MARKET: Statistics and statistical research can provide managers with invaluable data. This textbook teaches them the different kinds of analysis that can be done and how to apply the techniques in the workplace.

6 months ago

Retail management — Retail management

₹399

Market_Desc: · B. Tech (UG) students of CSE, IT, ECE· College Libraries· Research Scholars· Operational Research· Management Sector Special Features: Dr. S. N. Sivanandam has published 12 books· He has delivered around 150 special lectures of different specialization in Summer/Winter school and also in various Engineering colleges· He has guided and co guided 30 PhD research works and at present 9 PhD research scholars are working under him· The total number of technical publications in International/National Journals/Conferences is around 700· He has also received Certificate of Merit 2005-2006 for his paper from The Institution of Engineers (India)· He has chaired 7 International Conferences and 30 National Conferences. He is a member of various professional bodies like IE (India), ISTE, CSI, ACS and SSI. He is a technical advisor for various reputed industries and engineering institutions· His research areas include Modeling and Simulation, Neural Networks, Fuzzy Systems and Genetic Algorithm, Pattern Recognition, Multidimensional system analysis, Linear and Nonlinear control system, Signal and Image processing, Control System, Power system, Numerical methods, Parallel Computing, Data Mining and Database Security About The Book: This book is meant for a wide range of readers who wish to learn the basic concepts of soft computing. It can also be helpful for programmers, researchers and management experts who use soft computing techniques. The basic concepts of soft computing are dealt in detail with the relevant information and knowledge available for understanding the computing process. The various neural network concepts are explained with examples, highlighting the difference between various architectures. Fuzzy logic techniques have been clearly dealt with suitable examples. Genetic algorithm operators and the various classifications have been discussed in lucid manner, so that a beginner can understand the concepts with minimal effort.

6 months ago

Strategic staffing — Strategic staffing

₹349

6 months ago

Managerial economics — Managerial economics

₹349

6 months ago

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Marketing channels a management view — Marketing channels a management view

₹299

Key Features Focus on Channels: The chapter opening vignettes stimulate the reader''s interest with up-to-date examples that are relevant to today''s students. Cases: Through extensive use of case studies, students are provided the opportunity to see market channeling in action with real companies. Electronic and Sustainable Marketing: Chapter covering electronic marketing channels and sustainable business models has been heavily revised to reflect the integrated convergence of electronic and conventional channels as well as the advantages of a sustainable business model. Issues for Discussion: Mini-cases, found at the end of each chapter, reflect the most recent developments affecting marketing channels. These mini-cases use real-life examples; about half of these are completely new to this edition. Extensive References: Throughout the text, there are an extensive amount of references to marketing journals and literature in the field. About the Book: Marketing Channels: A Management View Marketing Channels: A Management View, 8e, a market leader, isknown to provide a management focus and managerial framework to thefield of marketing channels. Theory, research, and practice arecovered thoroughly and blended into a discussion that stressesdecision making implications. This new edition reflects global,socio-cultural, environmental, and technological changes that havetaken place within the industry. Contents Part I: Marketing Channel Systems. 1.Marketing Channel Concepts. 2.Marketing Channel Participants. 3.The Environment of Marketing Channels. 4.Behavioral Processes in Marketing Channels. Part II: Developing The Marketing Channel. 5. Strategy in Marketing Channels. 6.Designing Marketing Channels. 7.Selecting Channel Partners. 8. Target Markets and Channel Design Strategy. Part III: Managing Marketing Channels. 9.Motivating the Channel Members. 10.Product Issues in Channel Management. 11. Pricing Issues in Channel Management. 12. Promotion in Marketing Channels. 1

6 months ago

Sales force management — Sales force management

₹449

6 months ago

Introduction to operations research — Introduction to operations research

₹349

Incorporating an user-friendly software and coverage of modern OR topics, this edition includes fundamentals and features the developments in OR, such as metaheuristics, simulation, and spreadsheet modeling.

6 months ago

Marketing Management — Marketing Management

₹200

6 months ago

IGNOU MBF Books — IGNOU MBF Books

₹1800

6 months ago

Supply Chain Management by Sunil Chopra — Supply Chain Management by Sunil Chopra

₹950 ~~₹2000~~

53% off

Supply Chain Management: Strategy Planning And Operations, 6Th Edn by Sunil Chopra, Peter Meindl, D.V. Kalra, Pearson India, Paperback, 9789332548237

6 months ago

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