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48 Laws Of Power by "Robert Greene"
Amoral, cunning, ruthless, and instructive, this piercing work distills three thousand years of the history of power in to forty-eight well explicated laws. As attention-grabbing in its design as it is in its content, this bold volume outlines the laws of power in their unvarnished essence, synthesizing the philosophies of Machiavelli, Sun-tzu, Carl von Clausewitz, and other great thinkers. Some laws teach the need for prudence ("Law 1: Never Outshine the Master"), the virtue of stealth ("Law 3: Conceal Your Intentions"), and many demand the total absence of mercy ("Law 15: Crush Your Enemy Totally"), but like it or not, all have applications in real life. Illustrated through the tactics of Queen Elizabeth I, Henry Kissinger, P. T. Barnum, and other famous figures who have wielded--or been victimized by--power, these laws will fascinate any reader interested in gaining, observing, or defending against ultimate control.
BAD BLOOD: Secret and Lies in a Silicon Valley Startup
In 2015, Theranos founder and CEO Elizabeth Holmes was widely seen as the female Steve Jobs: a brilliant Stanford dropout whose startup 'unicorn' promised to revolutionize the medical industry with a machine that would make medical blood testing significantly faster and easier. Backed by investors such as Oracle's Larry Ellison and Tim Draper, Theranos sold shares in a fundraising round that valued the company at more than $9 billion, putting Holmes's worth at an estimated $4.5 billion. There was just one problem: the technology didn't work.For years, Holmes had been misleading investors and retail partners. The deception would lead to nearly one million false test results, some of which seriously jeopardized the health of patients.When John Carreyrou, a reporter at the Wall Street Journal, started asking questions, both Carreyrou and the Journal were threatened with lawsuits, as were many of Carreyrou's sources. Undaunted, the newspaper ran the first of dozens of Theranos articles in late 2015. By early 2017, the company's value was zero, and in March 2018, the U.S. Security and Exchange Commission charged Holmes with perpetrating 'an elaborate, years-long fraud'.
the art of the start
A new product, a new service, a new company, a new division, a new organization, a new anything—where there’s a will, here’s the way. It begins with a dream that just won’t quit, the once-in-a-lifetime thunderbolt of pure inspiration, the obsession, the world-beater, the killer app, the next big thing. Everyone who wants to make the world a better place becomes possessed by a grand idea.But what does it take to turn your idea into action? Whether you are an entrepreneur, intrapreneur, or not-for-profit crusader, there’s no shortage of advice available on issues such as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis. Or else they focus on the wrong priorities and go broke before they discover their mistakes. In The Art of the Start, Guy Kawasaki brings two decades of experience as one of business’s most original and irreverent strategists to offer the essential guide for anyone starting anything, from a multinational corporation to a church group. At Apple in the 1980s, he helped lead one of the great companies of the century, turning ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures, a venture capital firm, he has field-tested his ideas with dozens of newly hatched companies. And as the author of bestselling business books and articles, he has advised thousands of people who are making their startup dreams real. From raising money to hiring the right people, from defining your positioning to creating a brand, from creating buzz to buzzing the competition, from managing a board to fostering a community, this book will guide you through an adventure that’s more art than science—the art of the start.
Eat That Frog (Hindi -Sabse Muskil Kam Sabse Pehle))
The legendary Eat That Frog! (more than 450,000 copies sold and translated into 23 languages) provides the 21 most effective methods for conquering procrastination and accomplishing more. This new edition is revised and updated throughout, and includes brand new information on how to keep technology from dominating our time.
The psychology of money
Timeless lessons on wealth, greed, and happiness doing well with money isn’t necessarily about what you know. It’s about how you behave. And behavior is hard to teach, even to really smart people. How to manage money, invest it, and make business decisions are typically considered to involve a lot of mathematical calculations, where data and formulae tell us exactly what to do. But in the real world, people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In the psychology of money, the author shares 19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of life’s most important matters.
FUNDAMENTALS OF FINANCIAL MANAGEMENT
The market leader, Brigham/Houston continues to grow in reputation as the most effective approach for learning basic finance principles, tools, and applications. It is also updated to reflect the latest in theory, research, real-world examples, use of technology. The seamless, integrated ancillary package - done by the authors - is a hallmark of this package that makes the subject more accessible for learners. Features: Practical application of theory and trends through tried and true pedagogy, real-world examples, problem sets, and integrated mini-cases. Integrated and innovative support package, continuously updated to reflect technology advances. Multi-disciplinary approach to the subject explains how all areas of business affect and are affected by corporate finance. Spreadsheet models accompany each chapter (except Ch. 1) for problem solving. Textbook writing experience of Gene Brigham (30 years) with contemporary scholarship of Joel Houston (Ph.D. The Wharton School). Chapter on financial environment moved up to Chapter 4. Financial Planning and forecasting chapter moved to the end of the book--Chapter 17. Completely updated Time Value of Money chapter. More appendices moved to the web site. Table Of Contents: PART I: INTRODUCTION TO FINANCIAL MANAGEMENT. An Overview of Financial Management. Financial Statements, Cash Flow, and Taxes. Analysis of Financial Statements.
