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Marketing Management by Philip Kotler (Sixteenth Edition)

Marketing Management by Philip Kotler (Sixteenth Edition)

₹400

Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and fra

1 month ago
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Nda 23 previous years solved papers 2014-2025

Nda 23 previous years solved papers 2014-2025

₹400 ₹725
45% off

Unlock the Ultimate "Brahmastra" to Clear the NDA Exam!Cracking the National Defence Academy (NDA) exam isn't just about reading textbooks; its about understanding the UPSC mindset. This comprehensive guide compiles 23 past papers from 2014 to 2026, giving you the exact blueprint of what to expect in the exam hall.UPSC rarely repeats exact questions, but they always repeat core concepts. This book is designed to help you decode those concepts, master your time management, and easily clear that strict 25% sectional cut-off trap in both Mathematics and the General Ability Test (GAT).Why This Book is a Game-Changer for Your Prep:100% Authentic Papers (2014-2026): Practice with real battleground questions, including the most recent 2026 exam trends.Detailed, Step-by-Step Solutions: No more guessing. Every single math derivation and GAT question comes with a crystal-clear explanation to build your conceptual strength.Beat the Sectional Cut-Off: Strategically arranged to help you identify high-weightage topics (like Sets, Complex Numbers, and Optics) so you can secure your passing marks fast.GAT & Current Affairs Masterkey: Learn the art of the "Rule of Elimination" in History, Geography, and English by practicing actual UPSC phrasing and options.Time-Bound Practice: Use these papers as timed mock tests to build your speed and accuracythe ultimate secret to solving 120 Math questions in 150 minutes.Whats Inside?Paper I: Mathematics (Algebra, Trigonometry, Calculus, Matrices, etc. with shortcut tricks)Paper II: General Ability Test (GAT) (English, Physics, Chemistry, General Science, History, Geography, and Current Events)Trend Analysis: A breakdown of question distribution over the years so you know exactly where to focus your energy.Who is this for?Whether you are a 12th-grade science student juggling board exams and NDA prep, or a dedicated defense aspirant looking to perfect your mock test scores, this compilation is your final stepping stone to the SSB Interview.Don't just study hard; study smart. Grab your copy now and take your first step toward earning that uniform!

1 month ago
Arihant Pathfinder NDA NA Entrance Examination

Arihant Pathfinder NDA NA Entrance Examination

₹650

1. Pathfinder NDA/NA Entrance Examination - prescribed under UPSC Guidelines. 2. The Self Study Guide divides the entire syllabus in 4 Major Sections 3. Provides 5 Previous Years' Solved Papers for practice 4. More than 8000 MCQs for quick revision of topics 5. Chapterwise division of Previous Years' Questions. 6. Gives deep insight of the paper pattern, its types and weightage in the exam. Mark Twain once said, “Patriotism is supporting your country all time and government when it deserves it”. The Union services commission or UPSC has released the notification of about 413 seats for the NDA/NA exam 2022. Here comes the updated edition of the Pathfinder series “NDA/NA Entrance Examination” comprehensively complete syllabus of entrance examination as prescribed by UPSC. The book has been divided into chapters that are categorized under 4 major subjects; Mathematics, General English, General Science, General Studies providing a complete coverage. Each chapter of every section has been well explained with proper theories for better understanding. More than 8000 MCQs and Previous Years’ Solved Papers are providing a deep insight for examination patterns and types of questions asked in the exam. Chapterwise Division of Previous Years’ Solved Papers are provided with well detailed answers to clarify all the doubts. This book a must have for those who aim to score high for upcoming NDA/NA Exam. TOC NDA/NA Solved Paper 2021 – 2017 (I & II), , General English, General Science, General Studies.

1 month ago
Best English Grammar book

Best English Grammar book

₹200

1. ‘Objective General English’ help in revising & preparing the concepts of English of many competitive exams 2. It is divided into four parts; 3. This book thoroughly covers the General English section asked in a number of examinations 4. Preparation booster for various competitive examinations like Bank, NDA, CDS, SSC, MBA, MCA,UPSC, B.Ed. Exams, etc Being the global language English, it has become more than necessary for you to be affluent in the English Language. Whether you are studying, Working or preparing for an examination, almost all the competitive exams today are incomplete without test of English language. Arihant’s “Objective General English” has been most preferred choice of students for preparing Objective English Questions for Competitive Examination presenting New, and Revised edition of Objective General English, that has been designed with a new approach to fundamental concepts and changing pattern of Competitive exams. It divides the entire syllabus in 4 categories which are further segregated into Units and Chapters. Each chapter comprehensively contains short synopsis, detailed description of important rule for the concept building in grammar. Revision exercises, Exam Practice and Answers are carried after every chapter that sets a perfect idea about the question pattern and how to deal with issues arises during examination. Apart from covering all the concepts of grammar, this book exhibits tricks & techniques to solve various types of questions. TOC Part A: Foundation Module, Part B: Verbal Ability, Part C: Sequence of Sentences, Objective Comprehensive, Part D: Practical Grammar.

1 month ago
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