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Marketing management MBA

Marketing management MBA

₹600

Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and fra

2 weeks ago
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History of the world by Arjun Dev

History of the world by Arjun Dev

₹150

History Of The World comprehensively covers historical events that took place from the late nineteenth century to the early twenty-first century. Published in 2009, this book has been written by two renowned Indian historians. They trace back the history of the world, and focus on incidents that have impacted millions of lives.History Of The World throws light on World War I and II. It showcases why and how these wars took place. Starting off with WW I, this historic account goes all the way upto the terrorist attacks on 11th September 2001. Without being American or European centric, the authors have explained many major watershed events. The Civil Rights Movement in America to put an end to discrimination against African Americans has been meticulously covered. It shows how the non-white population struggled to end racial segregation and fight for their right to vote.The book also speaks of the numerous nationalist movements that spread across Asia and Africa during the 1950s and 1960s. Anti-imperialist ideas played a major role in bringing about an end to colonization, and freeing many countries. Another interesting topic covered in History Of The World is the birth of the United Nations in 1945. Furthermore, the book also discusses the Cold War between the Soviet Union and United States of America. Arjun Dev and Indira Arjun Dev have developed an interlink between all the events and forces, which helps in understanding the progress of world history.This book is designed for undergraduate students of history and international relations. However, anyone keen on knowing more about events that have altered the world, should definitely be reading History Of The World.

2 weeks ago
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Arihant MCQ Bank

Arihant MCQ Bank

₹149

The General Science section covering Physics, Chemistry, Biology and Computer Science has taken an important dimension in most of the competitive examinations like SSC, CDS, NDA, Assistant Commandant, CPO, UPSC and State Level PSC Exams and those lacking the basic General Science knowledge lag behind others in the long run. The present book will act as an Objective Question Bank for General Science. The book has been prepared keeping in mind the importance of the subject. This book has been divided into four sections namely Physics, Chemistry, Biology and Computer Science, each divided into number of chapters as per the syllabi of General Science section asked in various competitive exams. The Physics section covers Motion, Force & Laws of Motion, Gravitation, Work, Energy & Power, Simple Harmonic Motion, Wave Motion, Light-Ray Optics, Current Electricity & Its Effects, Nuclear Physics, Semiconductor, Communication, etc whereas the Chemistry section has been divided into Atomic Structure, Chemical Reactions, Chemical Bonding, Solutions & Colloids, Energetics & Kinetics, Electrochemistry, Metallurgy, Metals & Their Compounds, Flame & Fuel, Food Chemistry, etc. The Biology section in the book covers Biology & Its Branches, Cell: Structure & Functions, Cell Cycle & Cell Division, Plant Tissues, Animal Nutrition, Plant System, Reproduction in Organisms, Respiratory System, Excretory System, Reproductive System, Genetics, Biotechnology, Animal Husbandry, etc whereas the Computer Awareness section has been divided into Computer Organisation & Memory, Data Representation, Software, Data Communication Networking and Internet & Computer Security. The chapters in the book contain more than 100 tables which will help in better summarization of the important information. Each chapter in the book contains ample number of objective questions ample number of objective questions including questions asked in previous years’ exams which have been designed on the lines of questions asked in various competitive examinations. With a

3 weeks ago
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