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Modern approach to verbal and non verbal reasoning
A Textbook of Fluid Mechanics" provides a comprehensive coverage of the syllabus of Fluid Mechanics for different technical universities in India. Fluid mechanics has several categories, such as include Fluid kinematics, Fluid statics and Fluid dynamics. A total of 16 chapters followed by two special chapters of ';Universities' Questions (Latest) with Solutions' and ';GATE and UPSC Examinations' Questions with Answers/Solutions' after each unit also make it an excellent resource for aspirants of various entrance examinations.
Indian art and culture for civil services
Meant for aspirants of Civil Services Preliminary and Main Examination, this book covers the syllabus of Indian Heritage and Culture for General Studies Paper I. A wide ranged knowledge base of the Indian, Art, paintings, music and architecture has been presented with the help of several pictures and diagrams which will arouse the readers interest. There are questions at the end of each chapter which will help students prepare for the examinations.
This book guides through faster, shorter and intelligent paths
This book has been designed by combining the goodness of the original Wren & Martin text, High School Grammar & Composition, and specialized content developed by a panel of competitive examination experts in the area of the English language. The USP is therefore adapting a classical text to the needs of the various admission and recruitment competitive examination aspirants. Its exhaustive coverage ensures that virtually no competitive examination remains untouched. Students preparing for descriptive tests such as UPSC (Compulsory English and General English Papers of Main Exams) and state PCS examinations, Judicial Services examination, Indian Forest Service examination, Statistical Services and many other examinations in which subjective papers/tests are mandatory will find this book immensely useful. The book is also a boon for those students who are preparing for objective tests such as Banking and Insurance, SSC, UPSC preliminary, Defence Services, Law entrance, Business School entrance examinations, and many other admission and recruitment examinations. A unique feature of this book is demonstration of the connectedness of the concepts and their applications visually, with the help of arrows and pointers. The aspirant will also find questions from recent examinations on virtually every page of the book. An index of examination-wise questions has been included so that the aspirant can choose the sections according to the targeted examination and focus more. Topic-wise distribution of questions in English examination papers - both descriptive and objective - will also help aspirants to undertake a very well directed test-prep program using the book.
Arihant Encyclopedia of general Science
1. Only book based on NCERT Textbooks of Science 2. In-Line with analysis of Competitive Exams papers 3. Explanation to everyday Science Phenomena 4. Coverage of Previous papers in a Chapterwise manner 5. More than 2000 MCQs are given for the quick revision The book "Encyclopedia of General Science” has been prepared after analysis the recent pattern of competitive exams like SSC, UPSC & State Level PCS, etc. serving as an ideal book for competitive examinations. It is the only book which is based on NCERT of Science covering all their major sections like physics, chemistry, biology, space science, etc., in a student friendly manner which can be studied by all students including non-science. Besides all the theories, this book focuses on the practice part too, with more than 2000 MCQs are provided for the quick revision. Previous Years’ Question Papers are provided in a Chapterwise manner for thorough practice. At the end of every section appendix given that covers glossary, branches and other important information of each section. TABLE OF CONTENT Physics, Chemistry, Biology, Computer & IT
Marketing Management
Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and fra
