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Marketing management Kotler keller book

Marketing management Kotler keller book

₹950

Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and fra

2 weeks ago
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Exam preparation

Exam preparation

₹150

Reasoning which is a equally weighed section in many competitive examinations tests the thinking power and mind applicability skills of the candidates. The questions of reasoning asked in various competitive examinations are not easy to solve without having enough practice. The Hand on Guide to Analytical Reasoning & Logical Reasoning will help aspirants master the ‘Tricks of the Trade’ as it covers analytical reasoning and logical reasoning comprehensively. This book has been divided into two Sections – Analytical Reasoning and Logical Reasoning each sub-divided into number of chapters with different types of questions of multiple patterns asked in various exams. The Analytical Reasoning section covers Seating Arrangement, Complex Arrangement, Ranking & Time Sequence Test, Blood Relations, Direction Sense Test, Conditions & Grouping and Simple & Coded Inequality whereas the Logical Reasoning section covers Syllogism, Statement & Assumptions, Statement & Arguments, Passage & Conclusion, Statement & Course of Action, Decision Making, Assertion & Reason, Cause & Effect and Input-Output. Ample numbers of solved problems have been covered in each chapter followed by practice exercises at the end to help aspirants revised and practice the concepts discussed in each chapter. Also the book contains previous years’ solved questions of different competitive examinations like CAT, MAT, CMAT, Bank (PO/Clerk), UPSC, SSC and other state PSC Exams, etc to help aspirants get an insight into the types of reasoning questions asked. The book will be highly useful for aspirants preparing for Management (CAT, XAT, CMAT, IIFT, SNAP & other), Bank (PO & Clerk), SSC (CGL/CPO), UPSC & other state PSC Exams, etc. As the book covers Logical and Analytical Reasoning both in detail with ample number of solved problems, it for sure will help aspirants prepare both the types in a thorough manner and will act as a hand on guide to analytical reasoning & logical reasoning.

2 weeks ago
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Arihant MCA Entrances Solved papers

Arihant MCA Entrances Solved papers

₹220

1.The book 'MCA Entrances Solved Papers' is a complete practice package 2.Carries last 9 years questions to get acquainted with the paper pattern 3.Various other institutes papers are also given 4.Well detailed answers are given for every question Master in Computer Application is a 3-year master's degree course for the students who wants to explore more in the field of computer application development, with the help of many latest and updated programming languages. To get into the good college this new edition of "MCA Entrances Solved Papers 2019-2011" is a complete practice package that aims to provide a great number of questions. Providing with the most updated practice material, this book carries the last 9 years of questions with detailed explanations that help in regenerating the knowledge in a single shot. Students can also find different levels of questions with different entrance examination papers ease in the preparation for MCA Entrances. This result-oriented book enhances the level of understanding and will help you to qualify for the upcoming MCA Entrances. TABLE OF CONTENT NIMCET Solved Paper [2019-2011], IIT JAM MCA (2012 & 2012), JNU MCA Solved Paper 2019, JNU MCA Solved Paper 2018, JNU MCA Solved Paper 2016, JNU MCA Solved Paper 2015, JNU MCA Solved Paper 2013, PUNE MCA (2017 & 2007), BHU MCA 2019, BHU MCA 2018, BHU MCA 2016, BHU MCA 2015, BHU MCA 2012, BHU MCA 2011, KIITEE MCA (2012-2011), Other Regional MCA Entrances: MP MCA (2014), HCU MCA (2015 & 2013), AMU MCA (2011).

2 weeks ago
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S.P Bakshi clat english book

S.P Bakshi clat english book

₹299 ₹375
20% off

1. ‘Objective General English’ help in revising & preparing the concepts of English of many competitive exams 2. It is divided into four parts; 3. This book thoroughly covers the General English section asked in a number of examinations 4. Preparation booster for various competitive examinations like Bank, NDA, CDS, SSC, MBA, MCA,UPSC, B.Ed. Exams, etc Being the global language English, it has become more than necessary for you to be affluent in the English Language. Whether you are studying, Working or preparing for an examination, almost all the competitive exams today are incomplete without test of English language. Arihant’s “Objective General English” has been most preferred choice of students for preparing Objective English Questions for Competitive Examination presenting New, and Revised edition of Objective General English, that has been designed with a new approach to fundamental concepts and changing pattern of Competitive exams. It divides the entire syllabus in 4 categories which are further segregated into Units and Chapters. Each chapter comprehensively contains short synopsis, detailed description of important rule for the concept building in grammar. Revision exercises, Exam Practice and Answers are carried after every chapter that sets a perfect idea about the question pattern and how to deal with issues arises during examination. Apart from covering all the concepts of grammar, this book exhibits tricks & techniques to solve various types of questions. TOC Part A: Foundation Module, Part B: Verbal Ability, Part C: Sequence of Sentences, Objective Comprehensive, Part D: Practical Grammar.

2 weeks ago
Dr RS Aggarwal reasoning book

Dr RS Aggarwal reasoning book

₹700

This book has been designed by combining the goodness of the original Wren & Martin text, High School Grammar & Composition, and specialized content developed by a panel of competitive examination experts in the area of the English language. The USP is therefore adapting a classical text to the needs of the various admission and recruitment competitive examination aspirants. Its exhaustive coverage ensures that virtually no competitive examination remains untouched. Students preparing for descriptive tests such as UPSC (Compulsory English and General English Papers of Main Exams) and state PCS examinations, Judicial Services examination, Indian Forest Service examination, Statistical Services and many other examinations in which subjective papers/tests are mandatory will find this book immensely useful. The book is also a boon for those students who are preparing for objective tests such as Banking and Insurance, SSC, UPSC preliminary, Defence Services, Law entrance, Business School entrance examinations, and many other admission and recruitment examinations. A unique feature of this book is demonstration of the connectedness of the concepts and their applications visually, with the help of arrows and pointers. The aspirant will also find questions from recent examinations on virtually every page of the book. An index of examination-wise questions has been included so that the aspirant can choose the sections according to the targeted examination and focus more. Topic-wise distribution of questions in English examination papers - both descriptive and objective - will also help aspirants to undertake a very well directed test-prep program using the book.

2 weeks ago
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