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Marketing Management by Philip Kotler and others

Marketing Management by Philip Kotler and others

₹700

Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and fra

2 weeks ago
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UPSC old book

UPSC old book

₹250 ₹375
33% off

Published in the year 2009, History Of Modern India is a book that revolves around the history of British India, throwing light on the nationalist movement and colonialism. History Of Modern India is a book that is written by renowned historian, Bipan Chandra. The contents of this book are a result of Chandra’s research on the subjects of colonialism and nationalism in the country. Apart from his research, Chandra has also drawn from the works of renowned historians during that time in history.In total, there are 14 chapters in this book that cover different periods in Indian history. Some of the chapters in this book include Indian States And Society In The Eighteenth Century, Religious And Social Reform After 1858, The Struggle For Sawaraj, The Nationalist Movement, European Penetration And The British Conquest, Social And Cultural Awakening In The First Half Of The Nineteenth Century, The Decline Of The Mughal Empire, and The Revolt Of 1857. Some other chapters include The Nationalist Movement: 1858-1905, Administrative Changes After 1858, and Administrative Organisation And Society And Cultural Policy.This book doesn’t focus on the political factors during that period, but deals with the economic, religious, and social history of India. Through the course of this book, Chandra provides insight on several events in modern Indian history such as the establishment of the British East India Company, which led to a tightened grip of the British over India. Chandra also explains that the major reason behind the colonial rule was to exploit India by means of investment and trade. The chapters in this book are arranged in chronological order, starting from the British Rule to the independence of the country. This piece of literature provides its readers with loads of information on the nationalist movement, throwing light on the contributions made by several different individuals. This book is a must-have for history students as well as for those who want to gain insight into the history of modern India.

2 weeks ago
Arihant objective general english

Arihant objective general english

₹200

The General English section is asked in almost every competitive examination like NDA, CDS, SSC (CGL, MTS, LDC), Bank (PO & Clerk), Hotel Management, MBA, MCA, UPSC, Bed Exams, etc. It is important to know the concepts of General English to clear any competitive examination as well as to communicate with ease in this fast modernising world. The present book has been divided into four parts namely Part A: Foundation Module, Part B: Verbal Ability, Part C and Part D: Practical Grammar, each divided into number of chapters as per the syllabi of General English asked in various competitive examinations. Part ‘A’ has been divided into six units covering Tenses, Modals, Clause Analysis, Articles, Noun, Pronoun, Adjective, Adverb, Prepositions, Phrasal Verbs, Idioms & Phrases, Spotting Errors, etc whereas Part B covers Paronyms & Homonyms, One Word Substitutions, Synonyms & Antonyms, Cloze Test, etc. Part C covers Sequence of Sentences and Objective Comprehension and Part D covers Narration, Synthesis, Transformation, Punctuation, Spelling Rules and Contractions. The present edition of Objective General English will help you in identifying your preparation and in directing you towards your goal. As the book thoroughly covers the General English section asked in a number of competitive examinations, it for sure will work as a preparation booster for various competitive examinations like Bank (PO & Clerk), NDA, CDS, SSC (CGL, MTS, LDC), MBA, Hotel Management, MCA, UPSC, BEd Exams, etc.

2 weeks ago
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