Buy used Business & Economics online in India
Buy Second Hand Books, Used Books Online In India
Indian Economy
India’s struggle for Independence by Bipin Chandra is your go to book for an in-depth and detailed overview on Indian independence movement . Indian freedom struggle is one of the most important parts of its history. A lot has been written and said about it, but there still remains a gap. Rarely do we get to hear accounts of the independence from the entire country and not just one region at one place. This book fits in perfectly in this gap and also provides a narration on the impact this movement had on the people. Bipin Chandra’s book is a well-documented history of India's freedom struggle against the British rule. It is one of the most accurate books which have been painstakingly written after thorough research based on legal and valid verbal and written sources. It maps the first war of independence that started with Mangal Pandey’s mutiny and witnessed the gallant effort of Sri Rani Laxmi Bai. Many of the pages of this book are dedicated to Mahatma Gandhi’s non-cooperation and the civil disobedience movements. It contains detailed description of Subash Chandra Bose’s weapon heavy tactics and his charisma. This book includes all the independence movements and fights, irrespective of their size and impact, covering India in its entirety. Although these movements varied in means and ideas, but they shared a common goal of independence. This book contains oral and written narratives from different parts of the country, making this book historically rich and diverse. The book captures the evolution of Indian independence struggle in full detail and leaves no chapter of this story untouched. This book is a good read for the students of Indian modern history and especially for students who are preparing for UPSC examination and have taken History as their subject.
strategic brand management MBA
The fourth edition of Strategic Brand Management offers a comprehensive view of the changing technological, cultural, global and economic environment that brands face. The book is well-grounded in practice and can be easily related to past and current marketing activities, events and case studies. Science of Branding boxes have been included to provide in-depth treatment of cutting-edge ideas and concepts. Each chapter contains a Brand Focus appendix that delves into detail on specific and related branding topics, such as brand audits, legal issues, brand crises and private labels. Numerous in-text examples, highlighting brands such as Dettol, Colgate and Jet Airways, have been introduced to illuminate the discussion of virtually every topic and a series of Branding Brief boxes provide more in-depth examinations of ed topics or brands. The text includes engaging visuals that highlight many of the important and interesting concepts and examples from the chapters. Print ads from various Indian companies, such as TCS, ITC, Taj Hotels and Marico, have been incorporated to illustrate case studies and examples. Some of the specific new topics reviewed in depth in this edition include:* Marketing in a recession*Brand communities*Luxury branding*Brand characters*Brand personas*Brand makeovers*Shopper marketing*Person branding*Social currency*Brand potential*Brand extension scorecard*Culture and branding*Brand flashbacks*Future brand priorities
The 48 laws of power
Amoral, cunning, ruthless, and instructive, this piercing work distills three thousand years of the history of power in to forty-eight well explicated laws. As attention-grabbing in its design as it is in its content, this bold volume outlines the laws of power in their unvarnished essence, synthesizing the philosophies of Machiavelli, Sun-tzu, Carl von Clausewitz, and other great thinkers. Some laws teach the need for prudence ("Law 1: Never Outshine the Master"), the virtue of stealth ("Law 3: Conceal Your Intentions"), and many demand the total absence of mercy ("Law 15: Crush Your Enemy Totally"), but like it or not, all have applications in real life. Illustrated through the tactics of Queen Elizabeth I, Henry Kissinger, P. T. Barnum, and other famous figures who have wielded--or been victimized by--power, these laws will fascinate any reader interested in gaining, observing, or defending against ultimate control.
Breakout Trading Made Easy
In 1868, Jamsetji Tata, a visionary of his time, lit the flame that went on to become Tata and its group of companies. This business grew into an extraordinary one. One that some may even call 'the greatest company in the world'. Over the decades, the business expanded and prospered under the leadership of the various keepers of the flame, such as Sir Dorabji Tata, J.R.D Tata and Ratan Tata, to name a few. But, one day, the headlines boldly declared that the chairman of the board of Tata Sons, Cyrus Mistry, had been fired. What went wrong? In this exclusive and authorized book, insiders of the Tata businesses open up to Peter Casey for the first time to tell the story. From its humble beginnings as a mercantile company to its growth as a successful yet philanthropic organization to its recent brush with Mistry, this is a book that every business-minded individual must read.
Share Market Dictionary
Share Market Dictionary has been produced to aid beginning traders in the challenging task of becoming familiar with new Vocabulary and Terminology that is used in Stock Exchanges. The book could be a valuable reference tool that can be used while attending seminars, watching or listening to financial programmes and reading material on the financial market. The book contains 600 glossary and over 100 commonly used abbreviations and acronyms used in finance and the stock market.
Old Book Development as freedom
By the winner of the 1998 Nobel Prize in Economics, an essential and paradigm-altering framework for understanding economic development—for both rich and poor—in the twenty-first century. Freedom, Sen argues, is both the end and most efficient means of sustaining economic life and the key to securing the general welfare of the world's entire population. Releasing the idea of individual freedom from association with any particular historical, intellectual, political, or religious tradition, Sen clearly demonstrates its current applicability and possibilities. In the new global economy, where, despite unprecedented increases in overall opulence, the contemporary world denies elementary freedoms to vast numbers—perhaps even the majority of people—he concludes, it is still possible to practically and optimistically regain a sense of social accountability. Development as Freedom is essential reading.
11 Principles To Acheive Financial Freedom
11 Principles To Achieve Financial Freedom: Master Your Financial Life 3 is quite different from conventional books on personal finance. The protagonist of the book is Sam. Instead of a story, the book is more of a collection of conversations between Sam, an IT professional, and his financial coach. Sam is portrayed as an amateur investor who is confused and totally lost when it comes to the world of finances. His coach invites him for a program called 90 Day Money Game that consists of 11 levels that span over a time period of nine days.The eleven levels of this money game are organized as eleven chapters in this book. These are not just chapters but eleven principles to make anybody a powerful investor. Sam’s financial coach transforms him into a potent investor. The chapters in the book are titled Laying a Strong Foundation, Creating New Relationship with Money, How to Create System to Create Wealth, The Game Changers, Investigation Begins, Set Yourself Instead of Setting Goals, How to Increase Income, Active versus Passive Income, How to Master the Game of Financial Freedom, and How to Make Every Year, the Best Financial Year.11 Principles to Achieve Financial Freedom: Master Your Financial Life 3 highlights that personal finance is more about the person rather than the numbers. It teaches readers how to change themselves to change their financial situation. Through Sam’s story and his journey through the 90 Day Money Game, the readers will be taken out from their state of confusion.Sam’s financial coach changes his perception about personal finance and teaches him the art of creating wealth. He turns him into a flourishing investor. Similarly, this book is designed to be the coach, mentor, and guide for the reader as they embark on the journey of money making.By teaching how to explore one’s full financial potential, the book is designed to take one’s financial life to another level. 11 Principles To Achieve Financial Freedom: Master Your Financial Life 3 aims to help readers understand the value of looking
How to win friends and influence people
You can go after the job you want...and get it! You can take the job you have...and improve it! You can take any situation you're in...and make it work for you!Since its release in 1936, How to Win Friends and Influence People has sold more than 15 million copies. Dale Carnegie's first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives.As relevant as ever before, Dale Carnegie's principles endure, and will help you achieve your maximum potential in the complex and competitive modern age.Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.
