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Richard H Thaler Misbehaving

Richard H Thaler Misbehaving

₹300

ECONOMIST, FINANCIAL TIMES and EVENING STANDARD BOOKS OF THE YEAR 2015Shortlisted for the Financial Times and McKinsey Business Book of the Year AwardFrom the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional economics assumes that rational forces shape everything. Behavioural economics knows better. Richard Thaler has spent his career studying the notion that humans are central to the economy - and that we're error-prone individuals, not Spock-like automatons. Now behavioural economics is hugely influential, changing the way we think not just about money, but about ourselves, our world and all kinds of everyday decisions.Whether buying an alarm clock, selling football tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioural economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV quiz shows, sports transfer seasons, and businesses like Uber.When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining.

9 months ago
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INDRA NOOYI

INDRA NOOYI

₹150

Indra Nooyi is an inspiring figure. She holds out hope for all young women, especially those from developing countries. After all, her journey started in India back in the 1950s and 60s. She hailed from a middle-class family in Chennai and dared to dream big at a time when women's career choices were still mainly limited to secretary and teacher posts. Indra A Biography chronicles the life of this corporate achiever. Indra Nooyi earned her management degree from IIM, Calcutta and was later accepted at the Yale School of Management. After completing her Master's Degree in Public and Private Management in 1980, she joined the Boston Consulting Group. She joined PepsiCo in 1994 and since then, her rise has been meteoric. She became the company's CFO and led the strategic acquisition of Tropicana and the merger with the Quaker Oats Company. These initiatives added a line of health food products to a company that has traditionally been associated with fun food. The book traces her life from the early years in Chennai, to her struggles to establish herself in the corporate world. It follows her journey from the times she moved to the US, got married and continued her steady rise till her current position as the CEO of the second largest food-and-beverage company in the world. Indra A Biography was published by Rajpal as a paperback in 2013.Key The author has used interviews, profiles and write-ups available in public forums to chronicle the life of this interesting personality.Indra A Biography pieces together information from different sources to highlight the vital roles played by Indra Nooyi's mother and later her husband and children in her life.

9 months ago
Rich dad poor dad personal finance book

Rich dad poor dad personal finance book

₹285

April 2017 marks 20 years since Robert Kiyosaki’s Rich Dad Poor Dad first made waves in the Personal Finance arena.It has since become the #1 Personal Finance book of all time... translated into dozens of languages and sold around the world.Rich Dad Poor Dad is Robert's story of growing up with two dads — his real father and the father of his best friend, his rich dad — and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.20 Years... 20/20 HindsightIn the 20th Anniversary Edition of this classic, Robert offers an update on what we’ve seen over the past 20 years related to money, investing, and the global economy. Sidebars throughout the book will take readers “fast forward” — from 1997 to today — as Robert assesses how the principles taught by his rich dad have stood the test of time.In many ways, the messages of Rich Dad Poor Dad, messages that were criticized and challenged two decades ago, are more meaningful, relevant and important today than they were 20 years ago.As always, readers can expect that Robert will be candid, insightful... and continue to rock more than a few boats in his retrospective.Will there be a few surprises? Count on it.Rich Dad Poor Dad...• Explodes the myth that you need to earn a high income to become rich• Challenges the belief that your house is an asset• Shows parents why they can't rely on the school system to teach their kids about money• Defines once and for all an asset and a liability• Teaches you what to teach your kids about money for their future financial success

9 months ago
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