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Vk Introductory Macroeconomics for class 12

Vk Introductory Macroeconomics for class 12

₹440 ₹549
20% off

Restructured and revised in sync with the revised syllabus & updated guidelines by the CBSE board. A gist of major modifications: Brain Teaser blocks to test logical clarity and implication based learning. Test Your Understanding blocks to promote application, analysis & evaluation of concepts. Basic Numericals following hand-holding approach for budding economists. Categorisation & sub-classification of numericals for easy identification of nature of problem. HOTS: Each chapter is splashed with HOTS to promote clarity of the basics and provide some food for thought to the avid readers. ‘Did You Know’ blocks are provided in each chapter to highlight the significance of core concepts. Wide variety of questions: A wide variety of questions patterned along the CBSE released Sample Question Paper (2023) have been incorporated in each Chapter. The category of questions incorporated are: Competency-Based Learning: Objective Questions: Multiple Choice Questions Fill in the Blanks True-False alternatives Choose the Correct Pair of Statements/Identify the Correct Sequence of Alternatives One Liners: Answer with Reason Competency Based Learning: Data/Picture Based & Case-Study Based Questions Data/Picture Based Questions, Case-Study Based Questions Competency Based Learning: Descriptive Questions: Very Short Answer Type Questions HOTS & applications Analysis & Evaluation NCERT questions (with hints to answers) Miscellaneous Questions and Reference to the Text for Answers Solved Numericals Unsolved Numericals We have also added sample projects patterned along the latest CBSE format for the reference of the students. Sample Paper by “VK Global Study Group” based on the specimen paper woven along the same structure and blueprint as suggested in the CBSE released Sample Question Paper-2023 has been included. Harmony and Synchronisation: To maintain clarity of thought; the information in our book has been compiled and presented in a step by step manner so that students are able to comprehend things better. Comprehensive and elu

9 months ago
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Strategic Brand Management, 5e

Strategic Brand Management, 5e

₹200 ₹1000
80% off

The fourth edition of Strategic Brand Management offers a comprehensive view of the changing technological, cultural, global and economic environment that brands face. The book is well-grounded in practice and can be easily related to past and current marketing activities, events and case studies. Science of Branding boxes have been included to provide in-depth treatment of cutting-edge ideas and concepts. Each chapter contains a Brand Focus appendix that delves into detail on specific and related branding topics, such as brand audits, legal issues, brand crises and private labels. Numerous in-text examples, highlighting brands such as Dettol, Colgate and Jet Airways, have been introduced to illuminate the discussion of virtually every topic and a series of Branding Brief boxes provide more in-depth examinations of ed topics or brands. The text includes engaging visuals that highlight many of the important and interesting concepts and examples from the chapters. Print ads from various Indian companies, such as TCS, ITC, Taj Hotels and Marico, have been incorporated to illustrate case studies and examples. Some of the specific new topics reviewed in depth in this edition include:* Marketing in a recession*Brand communities*Luxury branding*Brand characters*Brand personas*Brand makeovers*Shopper marketing*Person branding*Social currency*Brand potential*Brand extension scorecard*Culture and branding*Brand flashbacks*Future brand priorities

9 months ago
Marketing Management, 16e

Marketing Management, 16e

₹450 ₹1050
57% off

Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and fra

9 months ago
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COPYCAT MARKETING 101 by Burke Hedges

COPYCAT MARKETING 101 by Burke Hedges

₹100 ₹195
49% off

About 95 percent of workers in industrialized countries are employees, make less than $40,000 per year, and save about $2,000 per year. At first glance, these figures may look pretty impressive, especially to people who make less than $40,000. But the truth is, 95 percent of the people in this world aren't getting ahead they're just getting by.Just look at the financial condition of the "average" U.S. citizen at age 65: 36 percent are dead, 54 percent are broke or dependent on others, 5 percent are still working, 4 percent are financially independent, and 1 percent are wealthy. Only 5 percent are financially well off!If you had the opportunity to become a 5%-er, would you take advantage of it? If your answer is "yes," read on, because that's what this book is about.Copycat Marketing 101 will make you aware that most people are 95%-ers because they've been taught to copy people who are in jobs that mean salary caps and financial dependence. In short, most people are copycatting the wrong plan!In this book, you'll learn that the current system most people copycat is designed to create temporary income not true wealth because it's based on linear growth of trading time for dollars. You'll learn that the key to true wealth is leverage, and you will learn about a dynamic form of leverage that wealthy people have been copying for centuries called exponential growth.Best of all, you'll learn how average people can break out of the time-for-money trap by copycatting a simple, duplicatable system of wealth creation that will open the door to financial freedom, once and for all!

10 months ago
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