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Economics 20th edition — Economics 20th edition

₹400

Economics,17e,by Samuelson and Nordhaus,is the classic text which set the standard for principles of economics texts when it was introduced in 1948. This text has been the standard-bearer in principles books for over 50 years,presenting a clear,accurate,and interesting indroduction to economics. Bill Nordhaus is now the primary author of this modern treatment of economics which has been thoroughly updated.

7 months ago

Business Communication Today — Business Communication Today

₹375 ~~₹779~~

52% off

Communication has evolved over the years. Face-to-face interactions of the past have given way to technology-driven channels of communication in present times. Communication audit, crisis communication, financial communication, communication beyond boundaries, and corporate communication are the new buzzwords in the language of business. The second edition of Business Communication for Managers, aimed at all MBA students, begins by briefly analysing the various theories of communication. It demonstrates methods of effective communication through examples, real-life scenarios, and role-plays. It adopts a multi-dimensional and integrative approach to solve communication dilemmas at the workplace and touches upon the thoughts related to attention, perception, empathy, and professionalism

7 months ago

Statistics tor business and economics — Statistics tor business and economics

₹500

This highly acclaimed text, now in its seventh edition, is designed as a first-level course in MBA and professional programmes. It explains how to prepare, analyze, and interpret financial statements. NEW TO THE EDITION Topics: ESG, fraud analytics, fraud triangle and analysis of the statement of cash flows of Dr. Reddy's Laboratories. Major revisions: Revenue recognition, lease accounting and employee benefits. Expanded coverage: Fraud, earnings quality, earnings management, pro forma measures and short-sellers. Real-world cases: Autonomy, Coffee Day, Cox & Kings, EIH, General Electric Company, Indian Oil, Indian Overseas Bank, Mahindra & Mahindra, McNally Bharat, Noble Group, Punjab National Bank, Reliance Jio Infocomm, Sun Pharma, Tesco, Tesla, Theranos , Wirecard, Yes Bank, Zee Entertainment and Zomato. Pedagogical features: Technology in accounting and impact of Covid-19 on reporting. Examples: New examples in Application, Chapter Vignette, Earnings Quality Analysis, Financial View, and Real World. LEARNING RESOURCES Interactive Study Guide available at https://www.phindia.com/narayanaswamy_financial_accounting has solution templates, self-test questions, key ideas, and chapter review slides. TARGET AUDIENCE • MBA • BBA

7 months ago

Introduction to gst — Introduction to gst

₹200 ~~₹430~~

53% off

7 months ago

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Marketing management — Marketing management

₹450 ~~₹950~~

53% off

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

7 months ago

Fundamental of entrepreneurship — Fundamental of entrepreneurship

₹150 ~~₹295~~

49% off

Designed primarily as a textbook for undergraduate students of commerce, this accessible and easy-to-read text gives a clear exposition of the theory and practice of entrepreneurship. It exposes the readers to the entrepreneurial culture and industrial growth in India. The intricate theories involved in entrepreneurship are explained in a step-by-step manner, supported by a large number of tables and figures. The thorough discussion on promotion of venture and raising of funds is aimed at enabling the potential entrepreneurs to set up and successfully manage their own small business units. Separate chapters on Women Entrepreneurship and Rural Entrepreneurship make this text a class apart. Besides undergraduate students of commerce, students of management and EDP trainers will also find this text extremely useful. Above all, all those who are interested in and enthusiastic about setting up their own small units will find the book quite handy. Table of Contents Preface. Acknowledgements. 1. Entrepreneur and Entrepreneurship. 2. Classification and Functions of Entrepreneur. 3. Theories of Entrepreneurship. 4. Promotion of a Venture. 5. Raising of Funds 6. Entrepreneurial Behaviour 7. Entrepreneurship Development Programme. 8. Women Entrepreneurship. 9. Rural Entrepreneurship. 10. Role of Entrepreneur. Review Exercises. Glossary. Bibliography. Index.

7 months ago

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Marketing management — Marketing management

₹175 ~~₹350~~

50% off

7 months ago

Organizational behaviour — Organizational behaviour

₹450

Robbins/Judge presents current, relevant research in a clear, reader-friendly writing style. Globally accepted and written by one of the most foremost authors in the field, this is a necessary read for all managers, human resource workers, and anyone needing to understand and improve their people skills.

7 months ago

Managerial statistics — Managerial statistics

₹500

Book by Gerald Keller

7 months ago

Principles of Economics — Principles of Economics

₹300

Description Case & Fair , present a very precise and simplifiedmicroeconomic model first, before introducing all the exceptionsand subtleties of a more complex economic world. Only after thissimplified model is developed, do the authors give a thoroughtreatment of market imperfections, externalities, public finance,and international economics. (A detailed summary of this approachcan be found in the preface). For Sale in Indiansubcontinent only Presents a very precise and simplified microeconomic model first, before introducing all the exceptions and subtleties of a more complex economic world. A detailed summary about simple demand and supply to aggregate demand & supply approach can be found in the preface. Updated and expanded end of chapter material. PART I: INTRODUCTION TO ECONOMICS. The Scope and Method of Economics. The Economic Problem: Scarcity and Choice. Demand, Supply, and Market Equilibrium. Demand and Supply Applications . Elasticity PART II: FOUNDATIONS OF MICROECONOMICS: CONSUMERS AND FIRMS. Household Behavior and Consumer Choice The Production Process: The Behavior of Profit-Maximizing Firms. Short-Run Costs and Output Decisions. Long-Run Costs and Output Decisions. Input Demand: The Labor and Land Markets. Input Demand: The Capital Market and the Investment Decision. General Equilibrium and the Efficiency of Perfect Competition PART III: MARKET IMPERFECTIONS AND THE ROLE OF GOVERNMENT. Monopoly and Antitrust Policy. Monopolistic Competition and Oligopoly. Externalities, Public Goods, Imperfect Information, and Social Choice. Income Distribution and Poverty. Public Finance: The Economics of Taxation. PART IV: CONCEPTS AND PROBLEMS IN MACROECONOMICS. Introduction to Macroeconomics. Measuring National Output and National Income. Long-Run and Short-Run Concerns: Growth, Productivity, Unemployment, and Inflation. PART V: THE GOODS AND MONEY MARKETS. Aggregate Expenditure and Equilibrium Output. The Government and Fiscal Policy. The Money

7 months ago

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Accounts 12th — Accounts 12th

₹300

A book on Computers

7 months ago

Rich dad Poor dad — Rich dad Poor dad

₹150 ~~₹399~~

62% off

April 2017 marks 20 years since Robert Kiyosaki’s Rich Dad Poor Dad first made waves in the Personal Finance arena.It has since become the #1 Personal Finance book of all time... translated into dozens of languages and sold around the world.Rich Dad Poor Dad is Robert's story of growing up with two dads — his real father and the father of his best friend, his rich dad — and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.20 Years... 20/20 HindsightIn the 20th Anniversary Edition of this classic, Robert offers an update on what we’ve seen over the past 20 years related to money, investing, and the global economy. Sidebars throughout the book will take readers “fast forward” — from 1997 to today — as Robert assesses how the principles taught by his rich dad have stood the test of time.In many ways, the messages of Rich Dad Poor Dad, messages that were criticized and challenged two decades ago, are more meaningful, relevant and important today than they were 20 years ago.As always, readers can expect that Robert will be candid, insightful... and continue to rock more than a few boats in his retrospective.Will there be a few surprises? Count on it.Rich Dad Poor Dad...• Explodes the myth that you need to earn a high income to become rich• Challenges the belief that your house is an asset• Shows parents why they can't rely on the school system to teach their kids about money• Defines once and for all an asset and a liability• Teaches you what to teach your kids about money for their future financial success

7 months ago

the psychology of money — the psychology of money

₹180 ~~₹399~~

55% off

for my parents who teach me gretchen ,who guides me miles and roses, who inpire me an excellent book by morgan housel in a excellent condition selling second hand

7 months ago

The Psychology of Money (Paperback, Housel Morgan) — The Psychology of Money (Paperback, Housel Morgan)

₹100 ~~₹399~~

75% off

Timeless lessons on wealth, greed, and happiness doing well with money isn’t necessarily about what you know. It’s about how you behave. And behavior is hard to teach, even to really smart people. How to manage money, invest it, and make business decisions are typically considered to involve a lot of mathematical calculations, where data and formulae tell us exactly what to do. But in the real world, people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In the psychology of money, the author shares 19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of life’s most important matters.

8 months ago

The psychology of Money by Morgan Housel — The psychology of Money by Morgan Housel

₹225

8 months ago

Statistics for Management IIM — Statistics for Management IIM

₹800 ~~₹930~~

14% off

Statistics For Management 8 Ed by Levin/Rubbin/Rastogi, Pearson India, 9789332581180

8 months ago

Microeconomics class 11 — Microeconomics class 11

₹490

The CBSE board has recently shown a bent towards analysis and interpretation based questions under the label of ‘competency- based questions’. This book is prepared according to revised syllabus and new paper pattern. ‘ The Same but Different’: Revised and restructured on positive feedback, the Statistics for Economics Textbook is all geared up to provide its readers step by step comprehension of the subject matter. Novelties of the text include: 1. NEW TYPOLOGY OF QUESTIONS: (Image/Data interpretation, defend and refute type questions etc.) have been incorporated in each chapter. ‘BRAIN TEASER’ BLOCKS: Implication based questions related to current happenings around have been incorporated in each chapter. These help gauge the inferences the students are able to draw from the text and how easily they are able to relate economic theory to the ground level realities. 2. OTHERS: HOTS & Focus Zones DAV Board Question Paper (Solved) Sample Paper By “VK Global Study Group”[A specimen paper woven along the same structure and blueprint as suggested in the CBSE released Sample Question Paper-2023.] THESE CHANGES ARE EXPECTED TO ENHANCE COMPREHENSION AND UNDERSTANDING OF THE READERS.

8 months ago

Class 12 statistics for economics — Class 12 statistics for economics

₹440

The CBSE board has recently shown a bent towards analysis and interpretation based questions under the label of ‘competency- based questions’. This book is prepared according to revised syllabus and new paper pattern. ‘The Same but Different’: Revised and restructured on positive feedback, the Statistics for Economics Textbook is all geared up to provide its readers step by step comprehension of the subject matter. Novelties of the text include: 1. NEW TYPOLOGY OF QUESTIONS: (Image/Data interpretation, defend and refute type questions etc.) have been incorporated in each chapter. 2. ‘BRAIN TEASER’ BLOCKS: Implication based questions related to current happenings around have been incorporated in each chapter. These help gauge the inferences the students are able to draw from the text and how easily they are able to relate economic theory to the ground level realities. 3. OTHERS: HOTS & Focus Zones DAV Board Question Paper (Solved) Sample Paper By “VK Global Study Group”[A specimen paper woven along the same structure and blueprint as suggested in the CBSE released Sample Question Paper-2023.]

8 months ago

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J.C. Chaudhry — J.C. Chaudhry

₹150 ~~₹395~~

62% off

Discover an inspiring journey with this used copy of J.C. Chaudhry: The Incredible Aakash Story! Follow J.C. Chaudhrys rise from educator to Indias top academic entrepreneur, building Aakash Institute into a trusted name for millions. Packed with lessons on grit and success, this biography is a must for students and dreamers. Grab it now!

8 months ago

The Mom Test: How to talk to customers by Rob Fitzpatrick — The Mom Test: How to talk to customers by Rob Fitzpatrick

₹500

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right .Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

8 months ago

Connect the Dots by Rashmi Bansal — Connect the Dots by Rashmi Bansal

₹100 ~~₹175~~

43% off

Librarian note: An alternative cover for this ISBN can be found here.Mahima Mehra did it. Ranjiv Ramchandani did it. Kalyan Varma did it.“ CONNECT THE DOTS “ is the story of 20 enterprising individuals without an MBA, who started their own ventures. They were driven by the desire to prove themselves. To lead interesting, passionate, meaningful lives. Their stories say one thing loud and clear. You don’t need a fancy degree or a rich daddy to dream big and make it happen. It’s all in your head, your heart, your hands.

8 months ago

Dark matter — Dark matter

₹350

8 months ago

Parrys chemical engineers handbook — Parrys chemical engineers handbook

₹500

8 months ago

Atomic Habits by James Clear — Atomic Habits by James Clear

₹560 ~~₹799~~

30% off

An alternative cover edition for this ISBN can be found here. Transform your life with tiny changes in behaviour, starting now. People think that when you want to change your life, you need to think big. But world-renowned habits expert James Clear has discovered another way. He knows that real change comes from the compound effect of hundreds of small decisions: doing two push-ups a day, waking up five minutes early, or holding a single short phone call.He calls them atomic habits.In this ground-breaking book, Clears reveals exactly how these minuscule changes can grow into such life-altering outcomes. He uncovers a handful of simple life hacks (the forgotten art of Habit Stacking, the unexpected power of the Two Minute Rule, or the trick to entering the Goldilocks Zone), and delves into cutting-edge psychology and neuroscience to explain why they matter. Along the way, he tells inspiring stories of Olympic gold medalists, leading CEOs, and distinguished scientists who have used the science of tiny habits to stay productive, motivated, and happy.These small changes will have a revolutionary effect on your career, your relationships, and your life.

8 months ago

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