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Best digital marketing agency in Delhi - NCR — Best digital marketing agency in Delhi - NCR

₹10000

2 years ago

Tools of Titans — Tools of Titans

₹350

The latest groundbreaking book from Tim Ferriss, the #1 New York Times best-selling author of The 4-Hour Workweek. From the author: “For the last two years, I’ve interviewed nearly two hundred world-class performers for my podcast, The Tim Ferriss Show. The guests range from super celebs (Jamie Foxx, Arnold Schwarzenegger, etc.) and athletes (icons of powerlifting, gymnastics, surfing, etc.) to legendary Special Operations commanders and black-market biochemists. For most of my guests, it’s the first time they’ve agreed to a two-to-three-hour interview, and the show is on the cusp of passing 100 million downloads. “This book contains the distilled tools, tactics, and ‘inside baseball’ you won’t find anywhere else. It also includes new tips from past guests, and life lessons from new ‘guests’ you haven’t met. “What makes the show different is a relentless focus on actionable details. This is reflected in the questions. For example: What do these people do in the first sixty minutes of each morning? What do their workout routines look like, and why? What books have they gifted most to other people? What are the biggest wastes of time for novices in their field? What supplements do they take on a daily basis? “I don’t view myself as an interviewer. I view myself as an experimenter. If I can’t test something and replicate results in the messy reality of everyday life, I’m not interested. “Everything within these pages has been vetted, explored, and applied to my own life in some fashion. I’ve used dozens of the tactics and philosophies in high-stakes negotiations, high-risk environments, or large business dealings. The lessons have made me millions of dollars and saved me years of wasted effort and frustration. “I created this book, my ultimate notebook of high-leverage tools, for myself. It’s changed my life, and I hope the same for you.”

2 years ago

International Business by Charles W L Hill — International Business by Charles W L Hill

₹300

'A wonderful (and very unusual) balance between areas of marketing that are often at odds with each other (or, worse yet, unaware of each other)... I recommend it to any student, researcher, or manager in marketing' Peter Fader, Frances and Pei-Yuan Chia Professor; and Professor of Marketing, Wharton School, University of Pennsylvania 'Exceptional for the amount of relevant research that is presented and explained. Students who have read and understood this text are likely to be much more of use to industry' Fergus Hampton, Managing Director, Millward Brown Precis Written in a focused and accessible form by respected marketing academics, Consumer Behaviour helps readers to develop analytical and evidence-based thinking in marketing and avoid more formulaic approaches that lack the support of research. With a strong focus on the use of research, this book will really appeal to the specific needs of higher-level students. The book covers important material that is often missing in consumer behaviour texts. For example, whole chapters are devoted to brand loyalty, brand equity, biases in decision-making, word of mouth, the response to price and the effect of advertising. Shorter reviews cover evidence on topics such as loyalty programmes, the response to delay and retail atmospherics. Chapters are quite short and divided into sections. Each chapter contains exercises designed to draw out key ideas and consolidate understanding, and there are suggestions for further reading. A website to support the book has an Instructor's Manual that offers PowerPoint slides, discussion of exercises, computer programs, a suggested Masters-level course, and a Word file of references to assist students writing assignments.

2 years ago

Rich Dad Poor Dad — Rich Dad Poor Dad

₹149

Rich Dad Poor Dad is Robert's story of growing up with two dads — his real father and the father of his best friend, his rich dad — and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.

2 years ago

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Elon Musk by Ashlee Vance — Elon Musk by Ashlee Vance

₹149

South African born Elon Musk is the renowned entrepreneur and innovator behind PayPal, SpaceX, Tesla, and SolarCity. Musk wants to save our planet; he wants to send citizens into space, to form a colony on Mars; he wants to make money while doing these things; and he wants us all to know about it. He is the real-life inspiration for the Iron Man series of films starring Robert Downey Junior.The personal tale of Musk’s life comes with all the trappings one associates with a great, drama-filled story. He was a freakishly bright kid who was bullied brutally at school, and abused by his father. In the midst of these rough conditions, and the violence of apartheid South Africa, Musk still thrived academically and attended the University of Pennsylvania, where he paid his own way through school by turning his house into a club and throwing massive parties.He started a pair of huge dot-com successes, including PayPal, which eBay acquired for $1.5 billion in 2002. Musk was forced out as CEO and so began his lost years in which he decided to go it alone and baffled friends by investing his fortune in rockets and electric cars. Meanwhile Musk’s marriage disintegrated as his technological obsessions took over his life ...Elon Musk is the Steve Jobs of the present and the future, and for the past twelve months, he has been shadowed by tech reporter, Ashlee Vance. Elon Musk: How the Billionaire CEO of Spacex and Tesla is Shaping our Future is an important, exciting and intelligent account of the real-life Iron Man.

8 months ago

Zero To One by Peter Thiel — Zero To One by Peter Thiel

₹100

Peter Thiel is the co-founder of PayPal and the first outside investor in Facebook. In the Spring of 2012, he gave a lecture course at Stanford for software engineers, calling on them to think boldly and broadly about how they might use their skills to shape the future, and imparting the lessons he has gleaned from his own experience. One of the students in that class - Blake Masters - took notes and posted them online. The blog posts became a huge success, with hundreds of thousands of hits, and became the basis for Zero to One.We live in an age of technological stagnation, even if we're too distracted by our new mobile devices to notice. Progress has stalled in every industry except computers, and globalization is hardly the revolution people think it is. It's true that the world can get marginally richer by building new copies of old inventions, making horizontal progress from '1 to n'. But true innovators have nothing to copy. The most valuable companies of the future will make vertical progress from '0 to 1', creating entirely new industries and products that have never existed before. Zero to One is about how to build these companies.A business book that also provides insight into the world of start-ups from a Silicon Valley icon, Thiel shows how to pursue your goals using the most important, most difficult, and most underrated skill in every job or industry: thinking for yourself.

8 months ago

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How to win friends and influence people — How to win friends and influence people

₹150 ~~₹175~~

14% off

You can go after the job you want...and get it! You can take the job you have...and improve it! You can take any situation you're in...and make it work for you!Since its release in 1936, How to Win Friends and Influence People has sold more than 15 million copies. Dale Carnegie's first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives.As relevant as ever before, Dale Carnegie's principles endure, and will help you achieve your maximum potential in the complex and competitive modern age.Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.

2 years ago

Fooled by Randomness — Fooled by Randomness

₹350 ~~₹599~~

42% off

Fooled by Randomness is a standalone book in Nassim Nicholas Taleb’s landmark Incerto series, an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision-making in a world we don’t understand. The other books in the series are The Black Swan, Antifragile, and The Bed of Procrustes.Now in a striking new hardcover edition, Fooled by Randomness is the word-of-mouth sensation that will change the way you think about business and the world. Nassim Nicholas Taleb–veteran trader, renowned risk expert, polymathic scholar, erudite raconteur, and New York Times bestselling author of The Black Swan–has written a modern classic that turns on its head what we believe about luck and skill. This book is about luck–or more precisely, about how we perceive and deal with luck in life and business. Set against the backdrop of the most conspicuous forum in which luck is mistaken for skill–the world of trading–Fooled by Randomness provides captivating insight into one of the least understood factors in all our lives. Writing in an entertaining narrative style, the author tackles major intellectual issues related to the underestimation of the influence of happenstance on our lives. The book is populated with an array of characters, some of whom have grasped, in their own way, the significance of chance: the baseball legend Yogi Berra; the philosopher of knowledge Karl Popper; the ancient world’s wisest man, Solon; the modern financier George Soros; and the Greek voyager Odysseus. We also meet the fictional Nero, who seems to understand the role of randomness in his professional life but falls victim to his own superstitious foolishness. However, the most recognizable character of all remains unnamed–the lucky fool who happens to be in the right place at the right time–he embodies the “survival of the least fit.” Such individuals attract devoted followers who believe in their guru’s insights and methods. But no one can replicate what is obtained by chance. Are we capable of distinguishing the fortunate

2 years ago

Strategic Human Resources: Frameworks for General Managers — Strategic Human Resources: Frameworks for General Managers

₹8000

2 years ago

Trading chart pattern — Trading chart pattern

₹329

2 years ago

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The house that Jack ma built — The house that Jack ma built

₹150

2 years ago

Rich dad Poor dad book with excellent condition — Rich dad Poor dad book with excellent condition

₹300

2 years ago

Marketing management by Philip kotler — Marketing management by Philip kotler

₹699

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

2 years ago

Rich Dad Poor Dad Latest Edition — Rich Dad Poor Dad Latest Edition

₹350

2 years ago

The Business of Good People — The Business of Good People

₹100

Dr. Raghu Korrapati's newest book is a seminal work that is bound to be soon accepted as a significant and powerful contribution to the literature on higher education. This is his landmark effort to encapsulate in one place all that a research scholar might need during his/her research, be it on any subject or discipline. The result is a complex and nuanced picture of the nature, processes, and contexts of research scholarship in varied departmental, disciplinary and institutional cultures. Undoubtedly, this pivotal and pioneering book will prove to be valuable to both faculty and graduate students who study higher education. Further, institutional leaders, deans, and chairpersons of tenure, and promotion committees who seek to develop vaster comprehension of scholarship will also greatly benefit from this. The book is divided into 5 chapters – Introduction, Literature Review, Methodology, Results, and Summary, Conclusions, & Further Review – to provide insights and suggestions on every aspect of research based work and to assist you stay focused on doing the right things. I hope you will find your “new research guide” helpful in guiding you through this learning and exciting phase of your life. My expectation is that you will continue to learn and share the knowledge for the next generations of scholars and researchers.

2 years ago

Who moved my cheese — Who moved my cheese

₹100

Written for all ages, this story takes less than an hour to read, but its unique insights can last for a lifetime.Who Moved My Cheese? is a simple parable that reveals profound truths. It is an amusing and enlightening story of four characters who live in a maze and look for cheese to nourish them and make them happy.Cheese is a metaphor for what you want to have in life – whether it is a good job, a loving relationship, money or a possession, health or spiritual peace of mind.And the maze is where you look for what you want – the organisation you work in, or the family or community you live in.This profound book from bestselling author, Dr Spencer Johnson, will how you how to: • Anticipate change• Adapt to change quickly• Enjoy change• Be ready to change quickly, again and again Discover the secret for yourself and learn how to deal with change, so that you suffer less stress and enjoy more success in your work and in life.

2 years ago

Guide to Managerial Communication - MBA - Pearson — Guide to Managerial Communication - MBA - Pearson

₹100 ~~₹275~~

64% off

1 year ago

Country Risk Management MBA Moodys International Relations — Country Risk Management MBA Moodys International Relations

₹275 ~~₹7724~~

96% off

Country risk has been a key notion for economists, financiers, and investors. Norbert Gaillard defines this notion as “any macroeconomic, microeconomic, financial, social, political, institutional, judiciary, climatic, technological, or sanitary risk that affects (or could affect) an investor in a foreign country. Damages may materialize in several ways: financial losses; threat to the safety of the investing company’s employees, clients, or consumers; reputational damage; or loss of a market or supply source.” Chapter 1 introduces the key concepts. Chapter 2 investigates how country risk has evolved and manifested since the advent of the Pax Britannica in 1816. It describes the international political and economic environment and identifies the main obstacles to foreign investment. Chapter 3 documents the numerous forms that country risk may take and provides illustrations of them. Seven broad components of country risk are scrutinized in turn: international political risks; domestic political and institutional risks; jurisdiction risks; macroeconomic risks; microeconomic risks; sanitary, health, industrial, and environmental risks; and natural and climate risks. Chapter 4 focuses on sovereign risk. It presents the rating methodologies used by four raters; next, it measures and compares their performance (i.e., their ability to forecast sovereign defaults). Chapter 5 studies the risks likely to affect exporters, importers, foreign creditors of corporate entities, foreign shareholders, and foreign direct investors. It presents the rating methodologies used by seven raters and measures their track records in terms of anticipating eight types of shocks that reflect the main components of country risk analyzed in Chapter 3. This book will be most relevant to graduate students in economics as well as professional economists and international investors.

1 year ago

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Excellence in Supply Chain Management IIM Calcutta - MBA - Operation — Excellence in Supply Chain Management IIM Calcutta - MBA - Operation

₹140 ~~₹995~~

86% off

1 year ago

Economy book by Raghuram Rajan - MBA - India Economics — Economy book by Raghuram Rajan - MBA - India Economics

₹115 ~~₹599~~

81% off

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1 year ago

International Trade and development — International Trade and development

₹299

2 years ago

BANK ECONOMISTS MEET 1989 best book for banker and business persons — BANK ECONOMISTS MEET 1989 best book for banker and business persons

₹300

2 years ago

Psychology of money — Psychology of money

₹150 ~~₹399~~

62% off

Timeless lessons on wealth, greed, and happiness doing well with money isn’t necessarily about what you know. It’s about how you behave. And behavior is hard to teach, even to really smart people. How to manage money, invest it, and make business decisions are typically considered to involve a lot of mathematical calculations, where data and formulae tell us exactly what to do. But in the real world, people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In the psychology of money, the author shares 19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of life’s most important matters.

2 years ago

Self help business book — Self help business book

₹400

No idea what you're doing? No problem. Good managers are made, not borne. Facebook VP Julie Zhuo remembers the moment when she was asked to lead a team. She felt like she’d won the golden ticket, until reality came crashing in. She was just 25 and had barely any experience being managed, let alone managing others.Her co-workers became her employees overnight, and she faced a series of anxiety-inducing firsts, including agonising over whether to hire an interviewee; seeking the respect of reports who were cleverer than her; and having to fire someone she liked. Like most first-time managers, she wasn’t given any formal training, and had no resources to turn to for help. It took her years to find her way, but now she’s offering you the short-cut to success.This is the book she wishes she had on day one. Here, she offers practical, accessible advice like:· Don’t hide thorny problems from your own manager; you’re better off seeking help quickly and honestly· Before you fire someone for failure to collaborate, figure out if the problem is temperamental or just a lack of training or coaching· Don’t offer critical feedback in a ‘compliment sandwich’ – there’s a better way!If you’re looking to be promoted or in your first decade of management, this is your go-to-guide.

2 years ago

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