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Mastery by Robert Greene
The ultimate form of power is mastery. Robert Greene has spent a lifetime studying the laws of power: now he shares the secret path to greatness travelled by history's most powerful people. Each one of us has within us the potential to be a Master if we choose to follow them along a challenging but clear course that is described here for the first time.
elon Musk by Ashlee Vance
South African born Elon Musk is the renowned entrepreneur and innovator behind PayPal, SpaceX, Tesla, and SolarCity. Musk wants to save our planet; he wants to send citizens into space, to form a colony on Mars; he wants to make money while doing these things; and he wants us all to know about it. He is the real-life inspiration for the Iron Man series of films starring Robert Downey Junior.The personal tale of Musk’s life comes with all the trappings one associates with a great, drama-filled story. He was a freakishly bright kid who was bullied brutally at school, and abused by his father. In the midst of these rough conditions, and the violence of apartheid South Africa, Musk still thrived academically and attended the University of Pennsylvania, where he paid his own way through school by turning his house into a club and throwing massive parties.He started a pair of huge dot-com successes, including PayPal, which eBay acquired for $1.5 billion in 2002. Musk was forced out as CEO and so began his lost years in which he decided to go it alone and baffled friends by investing his fortune in rockets and electric cars. Meanwhile Musk’s marriage disintegrated as his technological obsessions took over his life ...Elon Musk is the Steve Jobs of the present and the future, and for the past twelve months, he has been shadowed by tech reporter, Ashlee Vance. Elon Musk: How the Billionaire CEO of Spacex and Tesla is Shaping our Future is an important, exciting and intelligent account of the real-life Iron Man.
Business communication
This book Business Essential Strategies for Twenty-first Century Managers brings together application-based knowledge and necessary workforce competencies in the field of communication. The second edition utilizes well-researched content and application-based pedagogical tools to present to the readers a thorough analysis on how communication skills can become a strategic asset to build a successful managerial career. With the second edition, Teaching Resource Material in the form of a Companion Website is also being provided. This book must be read by students of MBA, practicing managers, executives, corporate trainers and professors. KEY FEATURES • Learning They appear at the beginning of each chapter and enumerate the topics/concepts that the readers would gain an insight into after reading the chapter • These are spread across the body of each chapter to clarify and highlight the key points • Case Study 1: It sets the stage for the areas to be discussed in the concerned chapter • Case Study 2: It presents real-world scenarios and challenges to help students learn through the case analysis method • Tech It throws light on the latest advancements in communication technology and how real-time business houses are leveraging them to stay ahead of their competitors • Communication It talks about real organizations/people at workplaces, their on-job communication challenges and their use of multiple communication channels to gain a competitive edge • It helps recapitulate the different topics discussed in the chapter • Review and Discussion These help readers assess their understanding of the different topics discussed in the chapter • Applying These deal with situation-based ethical dilemmas faced by real managers in their professional lives • Simulation-based It is a roleplay management game that helps readers simulate real managers or workplace situations, and thereby enables students to apply the theoretical concepts • Experiential It provides two caselets, each followed by an Individual Activity and a Team Acti
LEGAL ASPECTS OF BUSINESS
This comprehensive and student-friendly text discusses the various laws and Acts relating to business laws such as The Indian Contract Act, The Sale of Goods Act and The Companies Act. It presents the topics in a systematic and illustrative manner, providing many case laws with a view to making them more intelligible and authentic. Legal jargon has been completely avoided so that the students can understand these laws with ease. The book is primarily meant for the undergraduate and postgraduate students of law, management and the undergraduate students of commerce. Besides, students pursuing professional courses such as Company Secretaryship (CS), CA and ICWA would also find the book quite useful.
The Synergy of Microfinance
This textbook helps students understand the fundamentals of development studies by adopting a multi-disciplinary approach. Introduction to Development Studies presents a balanced mix of economic, social, political, cultural and administrative premises of development and analyses its theoretical and practical dimensions. Through preceding and contemporary examples from developing countries, it provides a holistic understanding of development, effectively demonstrating how it differs from economic growth. Beginning with development theories, paradigms and actors involved in the development process, this book goes on to explain the concepts of development governance, management, communication and planning. It would prove to be an indispensable companion to students of economics, sociology, political science, public administration, public policy and other social science disciplines. Key Features • Presents an exhaustive treatment of ‘development’ from theoretical and practical perspectives • Covers three key aspects of contemporary development—development governance, development administration and development communication • Provides accessible and thematic explanation of the core concepts to engage students with/from various disciplinary backgrounds
What Colour is your Parachute
The 40th Edition. This is not your father’s Parachute; and not your mother’s, either. They’d be astounded at the changes. This book keeps building--in insight, helpfulness, relevance, and urgency--through new invention and information each year. And this year it’s the critical resource to help Americans (and others) get back to work. For forty years now job-hunters and career-changers have been turning to this, the world’s most popular job-hunting book, confident that each new annual edition will give them the most up-to-date information about the job-market and how to find meaningful work--even in the midst of challenging economic times such as these. This year’s edition of What Color Is Your Parachute? has been vastly rewritten, because job-hunting has increasingly become a survival skill. Career expert Richard N. Bolles describes the five strategies most needed to survive, and explains how to incorporate social media tools such as LinkedIn, Facebook, and Twitter into your job-search. The new ideas are wrapped around the familiar core message of Parachute: WHAT, WHERE, and HOW, with an emphasis on finding your passion and identifying your best transferable skills. With fresh insights into resumes, networking, interviewing, salary negotiation, and how to start your own business, this book will give you the tools, exercises, and motivation you need to find hope, land a job, and fulfill your purpose in life. In the words of Fortune magazine: “Parachute remains the gold standard of career guides.”
BUSINESS RESEARCH METHODS
This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
Sell 1 day old book
Amoral, cunning, ruthless, and instructive, this piercing work distills three thousand years of the history of power in to forty-eight well explicated laws. As attention-grabbing in its design as it is in its content, this bold volume outlines the laws of power in their unvarnished essence, synthesizing the philosophies of Machiavelli, Sun-tzu, Carl von Clausewitz, and other great thinkers. Some laws teach the need for prudence ("Law 1: Never Outshine the Master"), the virtue of stealth ("Law 3: Conceal Your Intentions"), and many demand the total absence of mercy ("Law 15: Crush Your Enemy Totally"), but like it or not, all have applications in real life. Illustrated through the tactics of Queen Elizabeth I, Henry Kissinger, P. T. Barnum, and other famous figures who have wielded--or been victimized by--power, these laws will fascinate any reader interested in gaining, observing, or defending against ultimate control.
MARKETING MANAGEMENT
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
