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The Lean Startup by Eric Ries — The Lean Startup by Eric Ries

₹200

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on "validated learning," rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

2 years ago

How To Win Friends And Influence People by Dale Carnegie — How To Win Friends And Influence People by Dale Carnegie

₹115 ~~₹150~~

23% off

How to Win Friends and Influence People is one of the first best-selling self-help books ever published. Written by Dale Carnegie and first published in 1936, it has sold More than 15 million copies world-wide The possible situations are endless: you've moved to a new town and forgotten how to do this "people" thing; your long-term relationship has left your social network lacking; or maybe you merely lack social skills - whatever it is, we all need friends. What should be as simple as eating and breathing seems such an intimidating process, doesn't it? As with anything, take it one step at a time. Throughout human history, the predominant way we've built relationships is through real-time conversation. This throne is about to be taken over if it hasn't already been.

2 years ago

PMP Ex prep - Rita Mulcahy's 9th edition — PMP Ex prep - Rita Mulcahy's 9th edition

₹500

Aligned with the PMBOK® Guide—Sixth Edition Features of this worldwide best-selling resource include the following: Practice exam questions—more than 400 throughout the book. A focus on what you really need to know to pass the exam. Exclusive exercises and Tricks of the Trade®. A straightforward approach to complex material

2 years ago

The Joys of Compounding — The Joys of Compounding

₹350 ~~₹672~~

48% off

In The Joys Of Compounding, Gautam Baid integrates the wisdom, strategies, and thought processes of over 200 preeminent figures in history whose teachings have stood the test of time. Distilling generations of investment and life lessons and compiling it with his personal experiences into a comprehensive guide on value investing, Baid demonstrates their practical applications in the areas of business, investing, and decision making.The Joys Of Compounding is a celebration of the value investing discipline. It takes investors beyond stocks and business fundamentals to give them a valuable and compelling life philosophy. All lifelong learners will find this book immensely useful as a timeless source of insight and inspiration.

2 years ago

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Who Moved My cheese — Who Moved My cheese

₹101

2 years ago

Marketing Management (Indian Case study) — Marketing Management (Indian Case study)

₹125

2 years ago

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Marketing Management — Marketing Management

₹395

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

2 years ago

Blue Ocean Strategy — Blue Ocean Strategy

₹199

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"—untapped new market spaces ripe for growth.

2 years ago

Eat That Frog — Eat That Frog

₹115

The legendary Eat That Frog! (more than 450,000 copies sold and translated into 23 languages) provides the 21 most effective methods for conquering procrastination and accomplishing more. This new edition is revised and updated throughout, and includes brand new information on how to keep technology from dominating our time.

2 years ago

Rich dad poor dad — Rich dad poor dad

₹300

Rich Dad Poor Dad is Robert's story of growing up with two dads — his real father and the father of his best friend, his rich dad — and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.

2 years ago

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Freakonomics — Freakonomics

₹200

What do estate agents and the Ku Klux Klan have in common? Why do drug dealers live with their mothers? How can your name affect how well you do in life?The answer: Freakonomics. It's at the heart of everything we do and the things that affect us daily, from sex to crime, parenting to politics, fat to cheating, fear to traffic jams. And it's all about using information about the world around us to get to the heart of what's really happening under the surface of everyday life.Now updated with the authors' New York Times columns and blog entries, this cult bestseller will show you how, by unravelling your life's secret codes, you can discover a totally new way of seeing the world.--back cover

2 years ago

Legal Aspects of Business — Legal Aspects of Business

₹500 ~~₹795~~

37% off

This comprehensive and student-friendly text discusses the various laws and Acts relating to business laws such as The Indian Contract Act, The Sale of Goods Act and The Companies Act. It presents the topics in a systematic and illustrative manner, providing many case laws with a view to making them more intelligible and authentic. Legal jargon has been completely avoided so that the students can understand these laws with ease. The book is primarily meant for the undergraduate and postgraduate students of law, management and the undergraduate students of commerce. Besides, students pursuing professional courses such as Company Secretaryship (CS), CA and ICWA would also find the book quite useful.

2 years ago

managerial accounting for beginners — managerial accounting for beginners

₹400

Managerial Accounting places an emphasis on teaching students to use accounting information to best manage an organisation, focus on critical thinking. Connect is the easy-to-use assignment and digital learning solution that empowers students to achieve better outcomes and instructors to become more efficient. New! SmartBook 2.0 identifies and closes knowledge gaps through a continually adapting reading and questioning experience that helps students master the key concepts in the chapter.

2 years ago

Organizational behaviour — Organizational behaviour

₹100

Robbins/Judge presents current, relevant research in a clear, reader-friendly writing style. Globally accepted and written by one of the most foremost authors in the field, this is a necessary read for all managers, human resource workers, and anyone needing to understand and improve their people skills.

8 months ago

International business — International business

₹100

This widely adopted text, now in its Fifth Edition, continues to provide in-depth coverage of the multidimensional aspects of international business. In this edition, much of the data and information is updated throughout the text. Professor Francis Cherunilam, with his expertise and vast experience in the field of international business, gives a masterly presentation of the subject in its many splendoured forms. The text is enriched with references to Indian situations and examples though not diverting from the international perspective. Many Case Studies given in the book further enhance the value of the text which should be treasured by the students of management and practising managers and all those who have an abiding interest in international business. WHAT IS NEW TO THIS EDITION : ??? Incorporates latest and uptodate information and data on the areas covered. ??? Quite a few tables have been replaced to give latest information. Table Of Contents: CONTENTS List of Boxes List of Figures List of Tables Preface Preface to the First Edition 1.Introduction to International Business 2.International Operations Management 3.International Business Environment 4.International Trading Environment 5.GATT/WTO and Global Liberalisation 6.International Monetary System and Foreign Exchange Market 7.International Banking and Eurocurrency Market 8.International Economic Organisations 9.International Investment and Finance 10.Multinational Corporations 11.International Goods, Services and Financial Flows and Balance of Payments 12.Globalisation 13.International Business Intelligence 14.Market Selection 15.Market Entry Strategies 16.Market Coverage Strategies 17.International Product Decisions 18.International Pricing 19.International Distribution 20.International Promotion 21.International Organisation and HRM 22.Some Social Issues in International Business 23.Trade Policy and Regulation in India 24.Export Promotion 25.Trade and BOP of India 26.India in the Global Setting 27.Gl

8 months ago

Business process outsourcing by vinod v sople — Business process outsourcing by vinod v sople

₹100

This book is a comprehensive presentation of the fundamental concepts of business process outsourcing (BPO) and its applications in the Indian industrial context. It offers a strategic framework for BPO management, which is crucial for creating competitive advantage for a business enterprise. The book is designed for MBA and PGDM students as well as students in BPO training schools and executives in BPO sector. The text, organized into sixteen chapters, contains a wealth of useful and practical information on the following facets of the BPO industry : Strategic, tactical, control and operational aspects of BPO administration BPO business models Regulatory and legal framework of the BPO industry Terms, conditions, responsibilities and obligations involved in the BPO contract and service level agreement Service issues regarding supplier selection and process quality Criteria for performance evaluation of service providers Challenges involving upward shift in service value chain as well as human resource management Chapter-end review questions help in easy comprehension of the underlying principles. The appendices contain important additional information about the BPO industry.

8 months ago

Quantitive technique in management — Quantitive technique in management

₹100

8 months ago

Essential Scrum — Essential Scrum

₹100

The single source comprehensive guide to scrum for all team members managers and executives.If you want to use Scrum to develop innovative products and services that delight your customers Essential Scrumis the complete single-source reference you ve been searching for. Leading Scrum coach and trainer Kenny Rubin illuminates the values principles and practices of Scrum and describes flexible proven approaches that can help you implement it far more effectively.Whether you are new to Scrum or years into your use this book will introduce clarify and deepen your Scrum knowledge at the team product and portfolio levels. Drawing from Rubin s experience helping hundreds of organizations succeed with Scrum this book provides easy-to-digest descriptions enhanced by more than two hundred illustrations based on an entirely new visual icon language for describing Scrum s roles artifacts and activities.Essential Scrumwill provide every team member manager and executive with a common understanding of Scrum a shared vocabulary they can use in applying it and practical knowledge for deriving maximum value from it.Agile coaches you re gonna be happy with this book. Kenny Rubin has created an indispensable resource for us. Do you have a manager that just doesn t get it ? Hand them this book and ask them to flip to Chapter 3 for a complete explanation of how Scrum is less risky than plan-driven management. It s written just for them-in management-speak. Want to help the team come to a common understanding of Scrum? The visual icon language used throughout this book will help you help them. These are just two ways this book can aid you to coach Scrum teams. Use it well. - Lyssa Adkins Coach of Agile Coaches Agile Coaching Institute author Coaching Agile Teams.One of the best most comprehensive descriptions of the core Scrum framework out there Essential Scrum is for anyone-new to or experienced with Scrum-who s int

8 months ago

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MBA Operations Management books — MBA Operations Management books

₹100

MBAs in the workforce today are facing issues in such areas as supply chain management, the balanced scorecard, and yield management. This informative book arms them with a much-needed introduction to operations management and explains how to deal with the challenges in these areas. It guides them through all the basics including core competency, mass customization, benchmarking, business process design, and enterprise resource planning (ERP). All the while, it emphasizes the critical role that operations management will play in all the career paths that they choose.· The Nature of Operations· Strategy, Operations, and Global Competitiveness· Process Planning and Design· Six Sigma for Process and Quality Improvement· Capacity and Location Planning· Schedule Management· Supply Chain Management· Supplement. The Beer Game· Inventory Management· Enterprise Resource Planning· Lean Management· Project Management

8 months ago

Macroeconomics 12th Edition — Macroeconomics 12th Edition

₹600

The twelfth edition of Macroeconomics offers a comprehensive introduction to the subject. The title focuses extensively on economy-based models and intends to teach students how current economic issues may be related to larger economic concepts. Empirical data and illustrations are also provided in the book f or this purpose. Equal importance has been given to the merits and the demerits of economic policy, thus making this textbook balanced in its approach to economic policy. Salient Features: Col or edition that makes the reading experience more enticing than ever New Chapter on the National Debt Coverage on the Great Recession New section on dynamic stochastic general equilibrium (DSGE) models added in Chapter 24 Thoroughly updated text to reflect the newest data Reorganization of content in chapters 6, 19 and 20.

2 years ago

Inspired: How to Create Tech Products Customers Love — Inspired: How to Create Tech Products Customers Love

₹1600

The basic premise of Inspired is that the best tech companies create products in a manner very different from how most companies create products. The goal of the book is to share the techniques of the best companies. This book is aimed primarily at Product Managers working on technology-powered products. That includes the hundreds of "tech companies" like Google, Facebook, Amazon, Twitter and the like, as well as the thousands of companies moving to leverage technology (financial companies, media companies, retailers, manufacturers, nearly every industry). Inspired covers companies from early stage start-ups to large, established companies. The products might be consumer products or devices, business services for small businesses to enterprises, internal tools, and developer platforms.Inspired is secondarily aimed at the designers, engineers, user researchers and data scientists that work closely with the product managers on product teams at these same companies.

2 years ago

The Lean Startup — The Lean Startup

₹569

2 years ago

Playing to win by Martin and Lafley — Playing to win by Martin and Lafley

₹700

This is A.G. Lafley’s guidebook. Shouldn’t it be yours as well?Winning CEO A.G. Lafley is now back at the helm of consumer goods giant Procter & Gamble. If you want to know the strategy he’ll use to restore P&G to its former dominance—read this book.Playing to Win, a noted Wall Street Journal and Washington Post bestseller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success—where to play and how to win.Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are: (1) What is our winning aspiration? (2) Where will we play? (3) How will we win? (4) What capabilities must we have in place to win? and (5) What management systems are required to support our choices? The result is a playbook for winning.The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approach—and then making the right choices to support it—makes the difference between just playing the game and actually winning.Playing to Win outlines a proven method that has worked for some of today’s most celebrated brands and products. Let this book serve as your new guide to winning, as well.

2 years ago

The 48 Laws of POWER — The 48 Laws of POWER

₹349

Amoral, cunning, ruthless, and instructive, this piercing work distills three thousand years of the history of power in to forty-eight well explicated laws. As attention-grabbing in its design as it is in its content, this bold volume outlines the laws of power in their unvarnished essence, synthesizing the philosophies of Machiavelli, Sun-tzu, Carl von Clausewitz, and other great thinkers. Some laws teach the need for prudence ("Law 1: Never Outshine the Master"), the virtue of stealth ("Law 3: Conceal Your Intentions"), and many demand the total absence of mercy ("Law 15: Crush Your Enemy Totally"), but like it or not, all have applications in real life. Illustrated through the tactics of Queen Elizabeth I, Henry Kissinger, P. T. Barnum, and other famous figures who have wielded--or been victimized by--power, these laws will fascinate any reader interested in gaining, observing, or defending against ultimate control.

2 years ago

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