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Investment planning for MBA students
Investments, 8th edition, by Bodie, Kane, and Marcus keeps the best blend of practical and theoretical coverage while incorporating new and important topics in the world of investments. This text continues the tradition of an appropriate rigor and clear writing style for the MBA investments student. The unifying theme that security markets are nearly efficient, meaning that most securities are usually priced appropriately given their risk and return attributes, is continued in the 8th edition.
Financial Accounting for MBA students
Now in its sixth edition, this textbook explains how to prepare, analyze, and interpret financial statements. New to this edition are chapters on: Financial Assets; Operating Liabilities; Financial Liabilities; and Earnings Analysis and Qualitative Information.
Financial Management for MBA students
Primary market: mba, mcom, ca, cfa, icwa and other postgraduate and professional courses. The book highlights the modern, analytical approach to corporate finance decision-making. Its aim is: to help readers develop a thorough understanding of the theories and concepts underlying financial management in a systematic way to make the subject of finance interesting to learn, simple to comprehend and relevant in practice to help readers appreciate the logic for making better financial decisions the book has excellent pedagogical tools like excel applications, illustrative problems, real-life examples, cases, and practical projects, and distinctly differentiates itself from other textbooks in terms of coverage, presentation, and equal focus on theory and practice. The text comprehensively covers mba, m com, ca, cfa, icwa and other postgraduate and professional courses.
Macroeconomics
The twelfth edition of Macroeconomics offers a comprehensive introduction to the subject. The title focuses extensively on economy-based models and intends to teach students how current economic issues may be related to larger economic concepts. Empirical data and illustrations are also provided in the book f or this purpose. Equal importance has been given to the merits and the demerits of economic policy, thus making this textbook balanced in its approach to economic policy. Salient Features: Col or edition that makes the reading experience more enticing than ever New Chapter on the National Debt Coverage on the Great Recession New section on dynamic stochastic general equilibrium (DSGE) models added in Chapter 24 Thoroughly updated text to reflect the newest data Reorganization of content in chapters 6, 19 and 20.
Marketing Management by Philip Kotler Kevin Lane Keller
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
Product Design and Development
Over the years, total quality management has become very important for improving a firm's processing capabilities to sustain competitive advantages. And in the last few years, the world has gone through many major changes in terms of information technology, quality system standards, customer satisfaction levels, economic changes, approaches of the government and political alignments on the national and international level. Keeping these developments in mind, Total Quality Management, 5e has been revised to focus on encouraging a continuous flow of incremental improvements from the bottom of the organization's hierarchy.
