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Principles of Management
This revised edition of Principles of Management will be updated to incorporate latest trends in management along with new cases and examples The title offers comprehensive discussion on all major areas of principles of management and organizational behavior Emerging topics, recent examples, side bars, schematic diagrams, and integrated cases will also be included for learners and practitioners to stay abreast of the latest happenings in the corporate world Two new chapters on OB will help this book cater to the changing curricula needs in MBA/PGDM market. The book has been designed for students of business management Students pursuing allied courses such as BTech, BBA, MCom and BCom also will find this text useful. Salient Featues: 1) New chapters on Organizational Behaviour and Individual and Group Behaviour 2) New cases on Managerial Roles and Skills, and Primacy of Goals and Resources 3) Enhanced pedagogy with numerous Box sidenotes in all the chapters 4) Exhaustive coverage in an easy language 5) Right balance of theory and practice
Business economics
This edition is specially revised to cater to the changed syllabi requirements of business economics as per UGC model curriculum, and in the light of the new UGC's Choice Based Credit System (CBCS) syllabus for B.Com and B.Com (Hons.). The book is a recommended text by UGC in its model curriculum.
MBA Books : Contemporary Strategy Analysis
For Human Resource Management (HRM) and Personnel courses. The #1 best-selling HRM book in the market, Dessler's Human Resource Management provides a comprehensive review of personnel management concepts and practices in a highly readable form. This edition focuses on the high-performance organization building better, faster, more competitive organizations through HR; while continuing to offer practical applications that help all managers deal with their personnel-related responsibilities.
Consumer Behaviour for MBA
This text is designed to provide usable managerial understanding of consumer behaviour. It is the most current, relevant, and balanced presentation of the subject matter in the context of building marketing strategy. It presents a comprehensive description of various concepts and theories useful for understanding consumer behaviour and illustrates with the help of examples, how these concepts are used in the development of such strategy. About Author: Del HawkinsUniversity Of OregonAmit MookerjeeIndian Institute of Management ,Lucknow Table Of Contents: Part One: Introduction1. Consumer Behavior and Marketing StrategyPart Two: External Influences2. Cross-Cultural Variations in Consumer Behavior3. The Changing Society: Values4. The Changing Society: Demographics and Social Stratification5. The Changing Society: Subcultures6. The Society: Families and Households7. Group Influences on Consumer BehaviorPart Three: Internal Influences8. Perception9. Learning, Memory, and Product Positioning10. Motivation, Personality, and Emotion11. Attitudes and Influencing Attitudes12. Self-Concept and LifestylePart Four: Consumer Decision Process13. Situational Influences14. Consumer Decision Process and Problem Recognition15. Information Search16. Alternative Evaluation and Selection17. Outlet Selection and Purchase18. Post purchase Processes, Customer Satisfaction, and Customer CommitmentPart Five: Organizations as Consumers19. Organizational Buyer BehaviorPart Six: Consumer Behavior and Marketing Regulation20. Marketing Regulation and Consumer Behavior Special Features: Updated chapters having important emerging trends and concepts such as internet and technology More than half of the ?Opening Vignettes? and ?Consumer Insights? are new or substantially revised Application of consumer behavior concepts and theories to marketing problems Discussion on marketing to ethnic sub-cultures Multiple global examples along with use of data and examples from Indian context 35 cases- 31 cases
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The book is meant to be an all-inclusive text covering not just the target syllabus comprehensively but also facts for the exam. The book also provides comprehensive and depth analysis for comprehensive examination. This book effectively caters to the requirement of many competitive examinations, particularly UPSC, UPPSC, BPSC, JPSC, MPPSC and others. The book is largely divided into Indian History (Ancient India, Medieval India and Modern India), Art and Culture, World History, Geography (World Geography, Landforms, and Indian Geography), Environment and Ecology, Indian Polity and Constitution, Indian Economy, General Science (Physics, Chemistry, and Biology), Science and Technology which based on NCERT Books in different segments so that an aspirant can easily find out the desired information from it. NCERT Summary have been provided to give the aspirants a sense of direction and focus during the course of their study. In the selection of material, various competitive examinations have also been taken into consideration.
Operations management
Operations Management: Theory and Practice is the outcome of continuous testing of alternative ideas, concepts and pedagogical designs with MBA students, working executives from diverse industries, and research scholars. The basic concept of this book is to incorporate the salient features one usually finds in international textbooks, and at the same time, enrich the book with contextually relevant examples. New chapter: Sustainability is increasingly becoming important for businesses. Several of the current students will be required to play a key role in managing businesses that are also sust.
