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MBA text book

MBA text book

₹650 ₹995
35% off

Isn't it time we addressed the elephant in the room?Are the existing texts on marketing management contextually sufficient for Indian students? Here is the pioneer. A book that is India-centric, comprehensive and apt for the times. Staying relevant to contemporary times, the sixth edition of the transformational text Marketing Management: Indian Context, Global Perspective comes with an even mightier foundation with its practical, research-based content.Why this particular text?Because it is not an ‘adaptation of a foreign book’ or one ‘with few Indian examples’. It has remained, since its first edition, published 35 years ago, the unparalleled text presenting an India-centric approach to the discipline of marketing.The compelling logic for an Indian textSince marketing is an environment-driven subject, it requires an environment-specific treatment. This text meets this need and equips students to comprehend marketing in a manner relevant to the Indian setting.Tracks every transition and changeMarketing is changing. India is changing. Technology, digitisation and overall disruption drive this change. This text captures this change and interprets its import.Comprehensive coverage, engaging presentationThe text re-visits the basics and explores the contemporary concepts of marketing. It contains a fine blend of mini cases on experiences of companies, both Indian and global. It comes with a brand-new feature: Marketing Insight Exhibit; as many as 140 exhibits explain how high-performing Indian and global companies keep excelling. With this book, students will start loving the study of marketingUser-friendliness, excellent readability, exciting presentation and innovative design are its hallmarks.

9 months ago
FINANCIAL MANAGEMENT: THEORY AND PRACTICE, 11TH EDITION

FINANCIAL MANAGEMENT: THEORY AND PRACTICE, 11TH EDITION

₹800

Find out more about the development and significance of interpersonal skills and organisational behaviour in the workplace with this Global Edition. Organizational Behavior, 18th edition by Robbins and Judge, is the latest, thoroughly revised Global Edition of this industry-leading text, guiding you through the behaviours and attitudes in the environment of an organisation. The book continues its successful tradition of making latest and relevant research come alive for readers, maintaining its well-known clear writing style, cutting-edge content material, and intuitive pedagogy. Ideal for undergraduate and graduate courses, this rich content presents new and updated features that will help you connect with the most contemporary concepts in organisational behaviour in theoretical and practical levels. Some of the contemporary issues explored in this text include development of interpersonal and employability skills analysis regarding personality attitudes discrimination in the workplace the concept of leadership management strategies to motivate employees Organisational Culture Written by an expert in the field whose textbooks have educated millions of students and have been translated into twenty languages, this must-read Global edition provides the useful features and engaging material you need to support your deeper understanding of the topic. Also available with MyLab® Management MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab® Management personalises the learning experience and improves results for each student. If you would like to purchase both the physical text and MyLab® Management, search for: 9781292403052 Organizational Behavior, Updated 18th Edition, Global Edition plus MyLab Management with Pearson eText Package consists of: 9781292403069 Organizational Behavior, Updated 18th Edition, Global Edition 9781292403014 Organizational Behavior, Updated 18th Edition, Global Edition, My

9 months ago
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PPM by TN Chhabra

PPM by TN Chhabra

₹460

The genus Rhododendron is acclaimed in horticulture for its most elegant, bell-shaped flowers of varied colours. In India, Rhododendron species are found in the Himalayas from Kashmir to Arunachal Pradesh and in the forested mountain tracts of N.E. Indian States. The interest in the Himalayan Rhododendrons began with the discovery of the red flowered R. arboreum in Kashmir in the year 1796 and introduction of its seeds into the English gardens in 1827. J.D. Hooker's travels in Sikkim between 1848-1850 revealed the hidden rhododendron treasure. Following this, series of botanical explorations were undertaken in the Eastern Himalayan region by noted botanists and plant collectors from England bringing forth the richness and species diversity of the genus. Himalayan Rhododendrons have contributed a great deal in developing many horticulturally appealing clones and have ensured their importance in a multi-million dollar horticulture trade in the West at par with roses and orchids. In India, the species in the Western Himalaya and Sikkim are better known, while the species that inhabit the densely forested inaccessible mountains in Arunachal Pradesh and other N.E. Indian states largely remained less known or even unknown. Thus there has been no comprehensive account of all the species of the genus in the country leaving a wide gap to know the Indian rhododendrons wholly and from a single source. Hence this book. The book provides detailed taxonomic treatment of the genus in India with workable keys to the subgenera, different sections, sub-sections, species and sub-specific taxa with botanical descriptions. Colour photographs for many species, line drawings for about 20 species, distribution maps for all the species are provided to enhance the scientific value of this book as a Reference Manual for the use of botanists, teachers, students, foresters, nature lovers and conservationists. In short this book is the need of the hour for planning appropriate scientific conversation measures to safeguard the rhododendron spe

10 months ago
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