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marketing book — marketing book

₹550 ~~₹599~~

8% off

This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines over a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other. Combining anecdote and analyses to give us a slice of modern history, Ambi evaluates the relationship between affluence, aspiration and desire in India. Exploring trends and impacts, he covers the ads that captured the imagination of the entire country. From 'Only Vimal' and 'Jai Jawan Jai Kisan' to 'Jo biwi se kare pyaar' and the controversial Tuffs shoes campaign, the book is a memorable journey through brands, consumers and the world of advertising.

24 minutes ago

8 to be Great — 8 to be Great

₹200

"What if God is as rational as our own existence? Sitting in a pub one Christmas Eve, two friends hash out their doubts and questions about God, the Trinity, and existence itself. They agree that the Christian Trinity does not make much sense, yet when they look at the origins of the universe, they realize it also does not make sense, and for exactly the same reasons. And if the enigma of the Trinity is the same one underlying the universe, then perhaps the Trinity is as rational to believe in as our own existence. Yet as the night goes on, they realize the same tact can be taken with lots of other mysteries as well, including free will, the soul, God, eternity, truth, and meaning. If such things were not real, then would we even exist to talk about it?"-- Cover.

58 minutes ago

MICROECONOMICS — MICROECONOMICS

₹250 ~~₹504~~

50% off

The CBSE board has recently shown a bent towards analysis and interpretation based questions under the label of ‘competency- based questions’. This book is prepared according to revised syllabus and new paper pattern. ‘ The Same but Different’: Revised and restructured on positive feedback, the Statistics for Economics Textbook is all geared up to provide its readers step by step comprehension of the subject matter. Novelties of the text include: 1. NEW TYPOLOGY OF QUESTIONS: (Image/Data interpretation, defend and refute type questions etc.) have been incorporated in each chapter. ‘BRAIN TEASER’ BLOCKS: Implication based questions related to current happenings around have been incorporated in each chapter. These help gauge the inferences the students are able to draw from the text and how easily they are able to relate economic theory to the ground level realities. 2. OTHERS: HOTS & Focus Zones DAV Board Question Paper (Solved) Sample Paper By “VK Global Study Group”[A specimen paper woven along the same structure and blueprint as suggested in the CBSE released Sample Question Paper-2023.] THESE CHANGES ARE EXPECTED TO ENHANCE COMPREHENSION AND UNDERSTANDING OF THE READERS.

3 hours ago

Trading book — Trading book

₹1200

1 day ago

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Rich dad poor dad — Rich dad poor dad

₹100

2 days ago

business studies — business studies

₹400 ~~₹605~~

34% off

4 days ago

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statistics for economics — statistics for economics

₹350 ~~₹504~~

31% off

The CBSE board has recently shown a bent towards analysis and interpretation based questions under the label of ‘competency- based questions’. This book is prepared according to revised syllabus and new paper pattern. ‘The Same but Different’: Revised and restructured on positive feedback, the Statistics for Economics Textbook is all geared up to provide its readers step by step comprehension of the subject matter. Novelties of the text include: 1. NEW TYPOLOGY OF QUESTIONS: (Image/Data interpretation, defend and refute type questions etc.) have been incorporated in each chapter. 2. ‘BRAIN TEASER’ BLOCKS: Implication based questions related to current happenings around have been incorporated in each chapter. These help gauge the inferences the students are able to draw from the text and how easily they are able to relate economic theory to the ground level realities. 3. OTHERS: HOTS & Focus Zones DAV Board Question Paper (Solved) Sample Paper By “VK Global Study Group”[A specimen paper woven along the same structure and blueprint as suggested in the CBSE released Sample Question Paper-2023.]

4 days ago

Class 9 Ncert Economics — Class 9 Ncert Economics

₹100

Arthshastra Textbook Economics for Class - 9 - 971 National Council of Education Research and Training (2013)2013NCERT

4 days ago

Commers class 12 — Commers class 12

₹300 ~~₹545~~

45% off

6 days ago

Rich dad poor dad — Rich dad poor dad

₹150

April 2017 marks 20 years since Robert Kiyosaki’s Rich Dad Poor Dad first made waves in the Personal Finance arena.It has since become the #1 Personal Finance book of all time... translated into dozens of languages and sold around the world.Rich Dad Poor Dad is Robert's story of growing up with two dads — his real father and the father of his best friend, his rich dad — and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.20 Years... 20/20 HindsightIn the 20th Anniversary Edition of this classic, Robert offers an update on what we’ve seen over the past 20 years related to money, investing, and the global economy. Sidebars throughout the book will take readers “fast forward” — from 1997 to today — as Robert assesses how the principles taught by his rich dad have stood the test of time.In many ways, the messages of Rich Dad Poor Dad, messages that were criticized and challenged two decades ago, are more meaningful, relevant and important today than they were 20 years ago.As always, readers can expect that Robert will be candid, insightful... and continue to rock more than a few boats in his retrospective.Will there be a few surprises? Count on it.Rich Dad Poor Dad...• Explodes the myth that you need to earn a high income to become rich• Challenges the belief that your house is an asset• Shows parents why they can't rely on the school system to teach their kids about money• Defines once and for all an asset and a liability• Teaches you what to teach your kids about money for their future financial success

1 week ago

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Management books — Management books

₹100 ~~₹196~~

49% off

1 week ago

Make Epic Money — Make Epic Money

₹150

1 week ago

Network Marketing 101 — Network Marketing 101

₹100

Presents simple field tested skills and strategies of network marketing business. This book teaches you how to achieve top of the line income.

1 week ago

Self help book — Self help book

₹100

Is your Dream going to college & getting a degree? How many college grads find work in their chosen fields today? How many are doing that same work 10 years later... or even 5 years later? Likely one out of hundred. Is your Dream getting a good JOB? Working for living? Can you get a job where you can earn what you are worth... where you will become financially independent... and find fulfillment... and gain freedom... trading your time for money? BURKE HEDGES -- Have you ever been made fun of...ridiculed...and abused...until finally there came a time when you said, "ENOUGH IS ENOUGH!" Well, I came to that point in my life. I'm mad as hell--and I'm not going to take it anymore! So I wrote this book to tell you the truth...to tell you what your real chances are today to make it in conventional businesses that are closing their doors every day--and laying off people by the thousands! I finally decided that someone needs to tell the truth about how the average person could succeed in an industry that is revolutionizing the way the world does business...how you could be your own boss and earn anywhere from part-time income to an absolute fortune in an unconventional business called Network Marketing. Is Network Marketing a scam?...A scheme?...Or the American Dream? You deserve to know the truth. The whole truth. And nothing but the truth! Read this book...and you be the judge!

1 week ago

The business school second edition — The business school second edition

₹100

1 week ago

Accountancy — Accountancy

₹649

1 week ago

Business and Strategies — Business and Strategies

₹600

1 week ago

Business Studies By Poonam Gandhi for 11th Class on low rates — Business Studies By Poonam Gandhi for 11th Class on low rates

₹320 ~~₹603~~

47% off

This book has been specifically designed to meet the academic requirements of the new syllabus issued by the CBSE Board. It is divided into two parts-Part A covers the syllabus of Foundations of Business and Part B- covers Finance and Trade. For a better understanding of the topic, Keywords and Flow Charts are provided after each topic. The use of diagrams, tables, etc, has been made to make the subject matter self-explanatory. It Includes Objective Type Questions and Case Studies based on the most recent CBSE guidelines. Understanding-based questions, HOTS and Case Studies are included to help students expand their knowledge. Previous Year's Questions are also included to help students prepare for the Board Exam. QUICK REVISION and FLOW CHART to help you quickly review all of the topics. There are also Project Guidelines and a Project Sample.

1 week ago

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BUSINESS STUDIES CLASS 11th NCERT — BUSINESS STUDIES CLASS 11th NCERT

₹260

1 week ago

How To Win Friends & Influence People — How To Win Friends & Influence People

₹105 ~~₹400~~

74% off

You can go after the job you want...and get it! You can take the job you have...and improve it! You can take any situation you're in...and make it work for you!Since its release in 1936, How to Win Friends and Influence People has sold more than 15 million copies. Dale Carnegie's first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives.As relevant as ever before, Dale Carnegie's principles endure, and will help you achieve your maximum potential in the complex and competitive modern age.Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.

1 week ago

International finance — International finance

₹250

1 week ago

MBA Finance — MBA Finance

₹400

1 week ago

MARKETING MANAGEMENT — MARKETING MANAGEMENT

₹450

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

1 week ago

Indian Economy — Indian Economy

₹250

1 week ago

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