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McGraw Hill MBA Books Strategic Management

McGraw Hill MBA Books Strategic Management

₹300

The science behind the traits and quirks that drive creative geniuses to make spectacular breakthroughs What really distinguishes the people who literally change the world -- those creative geniuses who give us one breakthrough after another? What differentiates Marie Curie or Elon Musk from the merely creative, the many one-hit wonders among us? Melissa Schilling, one of the world's leading experts on innovation, invites us into the lives of eight people -- Albert Einstein, Benjamin Franklin, Elon Musk, Dean Kamen, Nikola Tesla, Marie Curie, Thomas Edison, and Steve Jobs -- to identify the traits and experiences that drove them to make spectacular breakthroughs, over and over again. While all innovators possess incredible intellect, intellect alone, she shows, does not create a breakthrough innovator. It was their personal, social, and emotional quirkiness that enabled true genius to break through--not just once but again and again. Nearly all of the innovators, for example, exhibited high levels of social detachment that enabled them to break with norms, an almost maniacal faith in their ability to overcome obstacles, and a passionate idealism that pushed them to work with intensity even in the face of criticism or failure. While these individual traits would be unlikely to work in isolation -- being unconventional without having high levels of confidence, effort, and goal directedness might, for example, result in rebellious behavior that does not lead to meaningful outcomes -- together they can fuel both the ability and drive to pursue what others deem impossible. Schilling shares the science behind the convergence of traits that increases the likelihood of success. And, as Schilling also reveals, there is much to learn about nurturing breakthrough innovation in our own lives -- in, for example, the way we run organizations, manage people, and even how we raise our children.

2 months ago
MBA Books Brand Management

MBA Books Brand Management

₹800

The fourth edition of Strategic Brand Management offers a comprehensive view of the changing technological, cultural, global and economic environment that brands face. The book is well-grounded in practice and can be easily related to past and current marketing activities, events and case studies. Science of Branding boxes have been included to provide in-depth treatment of cutting-edge ideas and concepts. Each chapter contains a Brand Focus appendix that delves into detail on specific and related branding topics, such as brand audits, legal issues, brand crises and private labels. Numerous in-text examples, highlighting brands such as Dettol, Colgate and Jet Airways, have been introduced to illuminate the discussion of virtually every topic and a series of Branding Brief boxes provide more in-depth examinations of ed topics or brands. The text includes engaging visuals that highlight many of the important and interesting concepts and examples from the chapters. Print ads from various Indian companies, such as TCS, ITC, Taj Hotels and Marico, have been incorporated to illustrate case studies and examples. Some of the specific new topics reviewed in depth in this edition include:* Marketing in a recession*Brand communities*Luxury branding*Brand characters*Brand personas*Brand makeovers*Shopper marketing*Person branding*Social currency*Brand potential*Brand extension scorecard*Culture and branding*Brand flashbacks*Future brand priorities

2 months ago
MBA Textbook Sales and Distribution

MBA Textbook Sales and Distribution

₹450

"The Primary aim of the book is to provide students of management with a firm foundation for understanding all the main components of sales and distribution management. The book has a practical orientation, as it is written by authors who have worked as practicing managers mostly in sales and distribution and between them have over 60 yrs of industry experience. The book, therefore, is a useful resource to practicing professionals in industry, training and consultancy. New to this edition ? Coverage of all the topics that a sales/distribution manager needs to know in order to carry out his/her job effectively. ? Focus on the decision-making process and implementation of decisions in sales and distribution management. ? A new chapter on Sales Promotion has been added to reflect the increasing interest in sales promotion shown by industry professionals and academic fraternity. ? Important topics have been introduced and expanded like e-Selling, Marketing Intelligence, Retailing, Managing Key Accounts, Marketing Logistics and SCM, Channel Systems and their Management, and so on."

2 months ago
Economics McGraw Hill

Economics McGraw Hill

₹800

Economics,17e,by Samuelson and Nordhaus,is the classic text which set the standard for principles of economics texts when it was introduced in 1948. This text has been the standard-bearer in principles books for over 50 years,presenting a clear,accurate,and interesting indroduction to economics. Bill Nordhaus is now the primary author of this modern treatment of economics which has been thoroughly updated.

2 months ago
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TWELVE AND A HALF by Gary Vaynerchuk

TWELVE AND A HALF by Gary Vaynerchuk

₹425 ₹535
21% off

2 months ago
Salesmanship and Advertising

Salesmanship and Advertising

₹110

2 months ago
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Best novels for commerce stream

Best novels for commerce stream

₹120

2 months ago
Microsoft Excel 2019 Book

Microsoft Excel 2019 Book

₹500

This highly acclaimed text, now in its seventh edition, is designed as a first-level course in MBA and professional programmes. It explains how to prepare, analyze, and interpret financial statements. NEW TO THE EDITION Topics: ESG, fraud analytics, fraud triangle and analysis of the statement of cash flows of Dr. Reddy's Laboratories. Major revisions: Revenue recognition, lease accounting and employee benefits. Expanded coverage: Fraud, earnings quality, earnings management, pro forma measures and short-sellers. Real-world cases: Autonomy, Coffee Day, Cox & Kings, EIH, General Electric Company, Indian Oil, Indian Overseas Bank, Mahindra & Mahindra, McNally Bharat, Noble Group, Punjab National Bank, Reliance Jio Infocomm, Sun Pharma, Tesco, Tesla, Theranos , Wirecard, Yes Bank, Zee Entertainment and Zomato. Pedagogical features: Technology in accounting and impact of Covid-19 on reporting. Examples: New examples in Application, Chapter Vignette, Earnings Quality Analysis, Financial View, and Real World. LEARNING RESOURCES Interactive Study Guide available at https://www.phindia.com/narayanaswamy_financial_accounting has solution templates, self-test questions, key ideas, and chapter review slides. TARGET AUDIENCE • MBA • BBA

2 months ago
Arihant Economics for Class 12

Arihant Economics for Class 12

₹100

2 months ago
Statistics for Economics

Statistics for Economics

₹350

2 months ago
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Management Information Systems

Management Information Systems

₹350

Readers don't need to be a mathematician to understand and maximize the power of quantitative methods! Written for the future or current business professional, QUANTITATIVE METHODS FOR BUSINESS, 12E, International Edition by a powerhouse, award-winning author team makes it easy for readers to understand how to most effectively use quantitative methods to make intelligent successful decisions. The book's hallmark problem-scenario approach guides readers through the application of mathematical concepts and techniques, while memorable examples illustrate how and when to use the methods. Readers discover everything needed for success in working with quantitative methods, from a strong managerial orientation to instant online access to Excel worksheets for text examples; The Management Scientist v6.0 and TreePlan; Crystal Ball; Premium Solver for Excel, and LINGO.

2 months ago
Human resource management

Human resource management

₹350

Human Resource Management remains the best-selling text in the field, thanks to its authoritative and accurate information on HR-related responsibilities and personnel management. The new twelfth edition of the book has been written for all students of management, and not just those who will someday bear the title of human resource manager. Thus, this edition specifically focuses on the practical applications that all managers need to carry out their HR-related responsibilities. The addition of Indian case studies and examples to the original concepts of the book make this edition an invaluable, contextually relevant text for students in the subcontinent.

2 months ago
Corporate chanakya

Corporate chanakya

₹450

Chanakya, who lived in 3rd Century BC, was a leadership guru par excellence. His ideas on how to identify leaders and groom them to govern a country has been well documented in his book Kautilya’s Arthashastra. This book contains 6000 aphorisms or sutras. In the present book the author simplifies the age old formula of success for leaders of the corporate world. Divided into 3 sections of Leadership, Management and Training Corporate Chanakya includes tips on various topics like – organizing and conducting effective meetings, dealing with tricky situations, managing time, decision making and responsibilities and powers of a leader.

2 months ago
Novel for adults and kids

Novel for adults and kids

₹200

April 2017 marks 20 years since Robert Kiyosaki’s Rich Dad Poor Dad first made waves in the Personal Finance arena.It has since become the #1 Personal Finance book of all time... translated into dozens of languages and sold around the world.Rich Dad Poor Dad is Robert's story of growing up with two dads — his real father and the father of his best friend, his rich dad — and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.20 Years... 20/20 HindsightIn the 20th Anniversary Edition of this classic, Robert offers an update on what we’ve seen over the past 20 years related to money, investing, and the global economy. Sidebars throughout the book will take readers “fast forward” — from 1997 to today — as Robert assesses how the principles taught by his rich dad have stood the test of time.In many ways, the messages of Rich Dad Poor Dad, messages that were criticized and challenged two decades ago, are more meaningful, relevant and important today than they were 20 years ago.As always, readers can expect that Robert will be candid, insightful... and continue to rock more than a few boats in his retrospective.Will there be a few surprises? Count on it.Rich Dad Poor Dad...• Explodes the myth that you need to earn a high income to become rich• Challenges the belief that your house is an asset• Shows parents why they can't rely on the school system to teach their kids about money• Defines once and for all an asset and a liability• Teaches you what to teach your kids about money for their future financial success

2 months ago
Business Administration Maths and English Functional Skills

Business Administration Maths and English Functional Skills

₹900 ₹1870
52% off

2 months ago
CBSE Business studies for class 11

CBSE Business studies for class 11

₹250 ₹395
37% off

3 months ago
The Architecture of Trust - Ashish Mittal

The Architecture of Trust - Ashish Mittal

₹10000

3 months ago
Global marketing 9th edition

Global marketing 9th edition

₹800

Global Marketing Management, Eighth Edition, presents the latest developments in global marketing within the context of the whole organization, making internal and external connections where appropriate for a deeper understanding of global business from a managerial point of view.

3 months ago
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Global marketing 9th edition

Global marketing 9th edition

₹800 ₹940
15% off

3 months ago
The 7 habits of highly effective people

The 7 habits of highly effective people

₹500

In The 7 Habits of Highly Effective People, author Stephen R. Covey presents a holistic, integrated, principle-centered approach for solving personal and professional problems. With penetrating insights and pointed anecdotes, Covey reveals a step-by-step pathway for living with fairness, integrity, service, and human dignity -- principles that give us the security to adapt to change and the wisdom and power to take advantage of the opportunities that change creates.

3 months ago
Imagination Machine

Imagination Machine

₹1399 ₹2499
44% off

2 months ago
Statistics For Economics For Class XI By T R Jain & V K Ohri

Statistics For Economics For Class XI By T R Jain & V K Ohri

₹250 ₹504
50% off

The CBSE board has recently shown a bent towards analysis and interpretation based questions under the label of ‘competency- based questions’. This book is prepared according to revised syllabus and new paper pattern. ‘The Same but Different’: Revised and restructured on positive feedback, the Statistics for Economics Textbook is all geared up to provide its readers step by step comprehension of the subject matter. Novelties of the text include: 1. NEW TYPOLOGY OF QUESTIONS: (Image/Data interpretation, defend and refute type questions etc.) have been incorporated in each chapter. 2. ‘BRAIN TEASER’ BLOCKS: Implication based questions related to current happenings around have been incorporated in each chapter. These help gauge the inferences the students are able to draw from the text and how easily they are able to relate economic theory to the ground level realities. 3. OTHERS: HOTS & Focus Zones DAV Board Question Paper (Solved) Sample Paper By “VK Global Study Group”[A specimen paper woven along the same structure and blueprint as suggested in the CBSE released Sample Question Paper-2023.]

3 months ago
Macroeconomics V. K. Ohri

Macroeconomics V. K. Ohri

₹392

Restructured and revised in sync with the revised syllabus & updated guidelines by the CBSE board. A gist of major modifications: Brain Teaser blocks to test logical clarity and implication based learning. Test Your Understanding blocks to promote application, analysis & evaluation of concepts. Basic Numericals following hand-holding approach for budding economists. Categorisation & sub-classification of numericals for easy identification of nature of problem. HOTS: Each chapter is splashed with HOTS to promote clarity of the basics and provide some food for thought to the avid readers. ‘Did You Know’ blocks are provided in each chapter to highlight the significance of core concepts. Wide variety of questions: A wide variety of questions patterned along the CBSE released Sample Question Paper (2023) have been incorporated in each Chapter. The category of questions incorporated are: Competency-Based Learning: Objective Questions: Multiple Choice Questions Fill in the Blanks True-False alternatives Choose the Correct Pair of Statements/Identify the Correct Sequence of Alternatives One Liners: Answer with Reason Competency Based Learning: Data/Picture Based & Case-Study Based Questions Data/Picture Based Questions, Case-Study Based Questions Competency Based Learning: Descriptive Questions: Very Short Answer Type Questions HOTS & applications Analysis & Evaluation NCERT questions (with hints to answers) Miscellaneous Questions and Reference to the Text for Answers Solved Numericals Unsolved Numericals We have also added sample projects patterned along the latest CBSE format for the reference of the students. Sample Paper by “VK Global Study Group” based on the specimen paper woven along the same structure and blueprint as suggested in the CBSE released Sample Question Paper-2023 has been included. Harmony and Synchronisation: To maintain clarity of thought; the information in our book has been compiled and presented in a step by step manner so that students are able to comprehend things better. Comprehensive and elu

3 months ago
Confession and Wisdom of Stock Market Wizards

Confession and Wisdom of Stock Market Wizards

₹349

3 months ago
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