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16th Edition Marketing Management - Philip Kotler

16th Edition Marketing Management - Philip Kotler

₹1000

Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and fra

1 month ago
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Principles of economics by Gregory mankiw

Principles of economics by Gregory mankiw

₹1000

PRINCIPLES OF ECONOMICS Sixth Edition became a best seller after its introduction and continues to be the most popular and widely used text in the economics classroom. Instructors found it the perfect complement to their teaching. A text by a superb writer and economist that stressed the most important concepts without overwhelming students with an excess of detail was a formula that was quickly imitated but has yet to be matched. The sixth edition features a strong revision of content in all thirty-six chapters. Dozens of new applications emphasize the real-world relevance of economics for today rsquo s students through interesting news articles realistic case studies and engaging problems. The premier ancillary package is the most extensive in the industry using a team of instructors preparers that have been with the project since the first edition. About the AuthorN. Gregory Mankiw N. Gregory Mankiw is Professor of Economics at Harvard University. He has taught macroeconomics microeconomics statistics and principles of economics. Professor Mankiw is a prolific writer and a regular participant in academic and policy debates. His research includes work on price adjustment consumer behavior financial markets monetary and fiscal policy and economic growth. His published articles have appeared in academic journals such as the AMERICAN ECONOMIC REVIEW JOURNAL OF POLITICAL ECONOMY and QUARTERLY JOURNAL OF ECONOMICS and in more widely accessible forums including THE NEW YORK TIMES THE WASHINGTON POST THE WALL STREET JOURNAL and FORTUNE. In addition to his teaching research and writing Professor Mankiw has been a research associate of the National Bureau of Economic Research an adviser to the Federal Reserve Bank of Boston and the Congressional Budget Office and a member of the ETS test development committee for the advanced placement exam in economics. From 2003 to 2005 he served as chairman of the President 39 s Council of E

1 month ago
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