Buy used Bachelor of Business Administration (BBA) books online in India
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Introduction to Information Technology
This widely used book has been revised and updated to include recent advances in information technology. It focuses on fundamentals of information technology, describes a number of applications of computers, explains acquisition, storage, organization, processing and dissemination of multimedia data and presents a discussion of social networks and social impacts of information technology.Primarily intended for undergraduate students, the book will also benefit students preparing for various competitive examinations.
Pearson marketing management
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
Financial Accounting for Class 12/ BBA/ BBA.LL.B
Financial Accounting provides a comprehensive coverage to course requirements of students appering in the Financial Accounting paper at the BCom examinations of different Indian universities as per CBCS. It also meets the requirements of students appearing in the accounting paper at the Foundation Examinations of Institute of Chartered Accountants of India, the Institute of Company Secretaries of India and the Institute of Cost Accountants of India. The book is divided into three sections: Section I explains the fundamental principles necessary for understanding the subject. It covers the entire accounting cycle, from recording of financial transactions to the preparation of final accounts. Section II deals with accounting problems related to certain specific types of business transactions. Section III deals with partnership accounts.
