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Managerial Economics
This well-known book on the subject has stood the test of time for the last 35 years because of the quality of presentation of its text. It has become students’ favourite as it provides the latest theories, thoughts and applications on the subject with timely revisions to stay up-to-date all the time. Since its first edition, it has provided complete, comprehensive and authentic text on micro and macro aspects of managerial economics. It has now been revised thoroughly with added interpretations of economic theories and concepts and their application to managerial decisions.
Principles of management
Rajas and maharajas from all over the British Indian Empire congregated in Delhi to attend the great Delhi Durbar of 1911. A new capital city was born New Delhi. Soon after, the princely states came up with elaborate palaces in the new Imperial capital Hyderabad House, Baroda House, Jaipur House, Bikaner House, Patiala House, to name a few. Why did the British government allot prime land to the princely states and how? How did the construction come up and under whose architectural design? Who occupied these palaces and what were the events held? What happened to these palatial buildings after the integration of the states with the Indian Republic? This book delineates the story behind the story, documenting history through archival research, interviews with royalty and unpublished photographs from royal private collections. Contents: Foreword; The Journey; Living with History; Hyderabad House-Guests of Honour; Baroda House - Butterfly on the Track; Bikaner House -Rajasthan Royals; Jaipur House -An Acre of Art; Patiala House -Chambers of Justice; Travancore House -Hathiwali Kothi; Darbhanga House - The 'Twain Shall Meet; The Other Palaces - Scattered Petals; Planning the Palaces -Thy Will be Done; List of Princely Palaces.
Marketing management
Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and fra
Essentials of Management
Is there a way to send out impactful messages that people remember for days? Is there a way to influence people without pushing data and analysis on them? Is there an effective way to drive change in an organization? Yes, through stories. Storytelling in business is different from telling stories to friends in a bar. It needs to be based on facts. Stories at Work will teach you how to wrap your stories in context and deliver them in a way that grabs your audience's attention. The special tools, techniques and structures in this book will help you bring the power of stories into your day-to-day business communication. They will enable you to connect, engage and inspire, and ensure that everything you share has a lasting impression on your listeners.
